The global microlearning market is experiencing a dynamic resurgence, reflecting the increasing demand for efficient and accessible learning solutions. According to recent industry reports, the microlearning market is projected to achieve a valuation of USD 1,550.0 million in 2024, up from USD 1,366.2 million in 2023. With an anticipated compound annual growth rate (CAGR) of 13.5% from 2024 to 2034, the market is expected to surpass USD 5,474.9 million by 2034.
Microlearning, which focuses on delivering brief, targeted content to enhance performance and learning, has gained considerable traction across various industries. This approach allows learners to access resources on-demand, fitting training into their busy schedules without the need for lengthy in-person or virtual sessions.
The flexibility and efficiency of microlearning make it an essential tool for organizations looking to optimize their training programs and enhance employee performance.
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The global microlearning industry is witnessing significant growth, driven by an increasing emphasis on continuous learning and the rapid proliferation of mobile technology. As organizations seek efficient and accessible training solutions, the demand for microlearning has surged, offering tailored content that meets the needs of modern learners.
In an era where attention spans are shrinking and remote work is on the rise, companies are turning to microlearning to deliver bite-sized educational content that can be consumed anytime, anywhere. This approach is particularly effective in engaging today’s workforce, who often prefer concise, focused learning experiences over traditional, longer training sessions.
Prominent Drivers of the Microlearning Market
- Increasing Demand for Bite-Sized Learning: As attention spans decrease and the need for on-the-go learning grows, microlearning’s short, focused content is becoming increasingly popular among learners and organizations.
- Growing Mobile Learning Adoption: The widespread use of smartphones and tablets has made it easier to access microlearning modules anytime and anywhere, driving its adoption across various industries.
- Rise of Remote Work and Distributed Teams: With more companies embracing remote work, there’s a need for flexible and scalable training solutions like microlearning, which can be easily delivered to employees regardless of location.
- Emphasis on Continuous Learning and Skill Development: As industries evolve rapidly, the need for continuous learning and upskilling has increased. Microlearning offers a quick and effective way to keep employees updated with the latest skills and knowledge.
- Advancements in Learning Management Systems (LMS): Modern LMS platforms are increasingly supporting microlearning formats, making it easier for organizations to create, deliver, and track bite-sized learning content.
Key Takeaways from the Microlearning Market Report:
- The microlearning industry was valued at USD 1366.2 million in 2023, growing from USD 824.7 million in 2019 with a CAGR of 11.7% from 2019 to 2023.
- South Asia and Pacific, led by India, holds approximately 32.1% of the global microlearning market share.
- East Asia, with China at the forefront, dominates with around 58.1% of the market share. China is expected to continue its growth at a CAGR of 15.6% throughout the forecast period.
- The United States microlearning market is anticipated to grow at a CAGR of 10.3% from 2024 to 2034.
- By component, the services segment is projected to expand at a CAGR of 14.9% through 2034.
- The solution segment is currently leading in revenue, capturing 58.8% of the market share in 2024.
Competitive Landscape
Key companies in the microlearning sector are investing in novel reconditioning facilities and developing partnerships. Key microlearning suppliers have also acquired small vendors in order to broaden their reach and penetrate the industry in numerous locations.
Recent Industry Developments in Microlearning Market
- In APR 2023, Paycor, a leading provider of human capital management (HCM) software, has announced the acquisition of Verb, a behavioral science-based microlearning platform. The acquisition aims to support Paycor’s mission of empowering leaders by inspiring positive and sustainable behavior change programs through personalized development pathways.
- In Oct 2022, zick learn, a Dublin-based edtech startup, has secured €500,000 in funding to expand its text-based microlearning platform across Europe. This funding round was led by Italian edtech investment firm Zanichelli Venture and backed by several angel investors.
- In Feb 2022, Realizeit, a leading provider of adaptive learning platforms, has announced the introduction of personalized knowledge reinforcement tools. These tools are designed to automate the delivery of microlearning content, ensuring that employees receive targeted training that reinforces their knowledge and skills.
Key Players of Microlearning Industry
- Cornerstone OnDemand Inc.
- CrossKnowledge
- ELB Learning
- Epignosis
- Gnowbe Group Ltd
- GoSkills Ltd
- Inkling
- IBM Corporation
- Mindtree Limited
- SwissVBS
- Axonify Inc
- Bigtincan
- Saba Software
- iSpring Solutions
Key Segments of Microlearning Industry
By Component:
In terms of type, the industry is divided into solution and services.
By Platform:
In terms of platform, the industry is segregated into on-premises and cloud.
By Industry:
The device type is classified by industries as retail, manufacturing and logistics, BFSI, telecom and IT, healthcare and life sciences and others.
By Organization Size:
The sector is distributed into SMEs and large enterprises.
By Region:
Key countries of North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & pacific, Middle East and Africa (MEA) have been covered in the report.
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