The United States is poised to remain a major player in the North American tissue towel market, capturing over 77% of the market share, driven by a robust food and beverage industry supported by stable consumer spending. Increasing awareness of the link between food and health has prompted consumers to pay closer attention to the ingredients used by manufacturers. This shift towards healthy living has encouraged tissue towel companies to diversify their product offerings. Additionally, the trend of acquiring smaller companies at lower costs is expected to further enhance the tissue towel market’s growth.
The global tissue towel market is experiencing a significant transformation, with an estimated value of USD 25.78 billion in 2023, projected to soar to USD 37 billion by 2033. This robust growth is anticipated at a compound annual growth rate (CAGR) of 3.6%, driven by evolving consumer preferences, heightened hygiene awareness, and innovative product offerings.
According to a recent report by Future Market Insights, the tissue towel sector represents 20-25% of the broader paper and pulp industry. The market’s momentum can be attributed to several key factors, including increased industrialization, rising standards of living, and a growing consumer demand for hygienic products. Notably, the pandemic has further amplified awareness around personal hygiene, boosting the demand for antibacterial and hygienic tissue towels.
Innovative Developments in the Market
The tissue towel market is witnessing an array of innovations aimed at enhancing product quality and consumer experience. Advancements such as TAD (Through-Air-Dried) technology are setting new benchmarks for tissue softness and absorbency. Manufacturers are increasingly focusing on sustainable practices, exploring materials like bamboo and recycled paper to cater to environmentally-conscious consumers.
In a strategic move to meet consumer needs, leading companies are diversifying their product lines and investing in sustainable packaging. For instance, Cascades Inc. launched its Latte Collection in 2019, reflecting a commitment to innovation and sustainability.
Key Takeaways
- The global tissue towel market is projected to grow from USD 25.78 billion in 2023 to USD 37 billion by 2033, with a CAGR of 3.6%.
- Increased hygiene awareness due to the pandemic has significantly boosted demand for antibacterial tissue towels.
- Innovations like TAD technology are enhancing tissue towel quality, focusing on softness and absorbency.
- The U.S. market is the largest, capturing over 77% share, driven by the food and beverage industry.
- Emerging markets, particularly China and the UAE, are experiencing rapid growth due to rising incomes and consumer awareness.
- Manufacturers should prioritize sustainability and online accessibility to navigate challenges and capitalize on market opportunities.
Key Companies Profiled
- Sofidel Group
- CARTIERE CARRARA S.p.A
- Kimberly-Clark
- WEPA Hygiene Products GmbH
- Lucart S.p.A
- Essity AB
- Industrie Celtex S.p.A
- MP Hygiene
- Industrie Cartarie Tronchetti S.p.A
- Grigeo AB
- SHP Group
- Nova Tissue
- Cominter Paper S.A.
- Metsa Tissue
- Georgia- Pacific LLC
- The Procter and Gamble Company
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Market Segmentation
By Product Type:
- Rolled Tissue Towels
- Standard Rolls
- Center Pull Rolls
- Perforated Rolls
- Folded Paper Towels
- Center-fold
- Multi-fold
- Napkins and Luxury Towels
- Boxed Tissue Towels
By End Use:
- Residential
- Commercial
- Offices
- Restaurants
- Hospitals and Healthcare
- Schools and Universities
- Hospitality
- Industrial
- Public Washrooms
- Others
By Distribution Channel:
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Specialty Stores
- Independent Convenience Stores
- Online Retailers
- Others (Departmental Stores)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube