According to newly released data, the global shisha tobacco market is estimated to reach approximately USD 3,049.1 million in 2024 and is projected to grow to around USD 4,557.0 million by 2034, achieving a compound annual growth rate (CAGR) of 4.1% over the next decade.
The shisha tobacco industry, encompassing the production, distribution, and consumption of flavored tobacco smoked through water pipes, has witnessed significant growth due to the rising popularity of shisha bars and lounges. The variety of flavors—ranging from fruity to herbal to dessert—appeals to a diverse consumer base, enhancing market expansion.
Key Drivers
- Growing Popularity of Shisha Bars: Increased establishment of shisha lounges and bars contributes to market growth.
- Diverse Flavor Offerings: The availability of a wide range of flavors attracts a broader consumer base, enhancing demand.
- Evolving Consumer Preferences: Shifts towards unique experiences and innovative products drive brand responsiveness and market innovation.
- Market Misconceptions: Consumer misconceptions about the safety of shisha smoking compared to cigarettes facilitate increased consumption.
- Strong Regional Demand: Notable growth in markets like the USA and China, driven by tourism and local preferences.
Key Takeaways
- The shisha tobacco market is projected to reach approximately USD 4.56 billion by 2034, with a CAGR of 4.1%.
- Fruit-flavored shisha remains the most popular choice among consumers, particularly among millennials.
- Direct sales channels are gaining traction, particularly through cafes and lounges, while convenience stores continue to hold significant market share.
- Education about the health risks of shisha smoking presents both a challenge and an opportunity for market stakeholders.
- Customizable market insights are available to better tailor strategies and capitalize on emerging trends.
Competitive Landscape
Major players are employing various business strategies to enhance their presence in the target market, including mergers and acquisitions, collaborations and partnerships, geographical expansion, and the launch of new products.
- In 2023, Al Fakher, one of the biggest shisha tobacco producers has actively tried to expand its reach by working with many distributors and retailers worldwide. They have also partnered with flavour companies to produce new and unique flavours that will retail to various customers.
- Nakhla has been diversifying its market from the geographical aspect by penetrating new markets in Asia and Europe. There are new factories and distribution centres established in these areas to meet the demand of the legal shisha tobacco market.
Key Companies Profiled
FUMARI; Haze Tobacco; Al Fakher Tobacco Factory; SOCIALSMOKE; Japan Tobacco Inc.; SOEX; Prince Molasses; Romman Shisha; Mazaya; Ugly Hookah; Cloud Tobacco; Flavors of Americas S.A.; Al Amir Tobacco; STARBUZZTOBACCO; Nakhla; MujeebSons; Godfrey Phillips India Ltd.; The Eastern Company; ALWAHA-TOBACCO.
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Global Shisha Tobacco Market by Category
By Product Type:
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
By Flavor:
- Fruit
- Chocolate
- Caramel
- Mint
- Blended
- Others
By End User:
- Beginner/New Diver
- Casual Diver
- Active Diver
- Advanced/Professional Diver
By Sales Channel:
- Direct Sales
- Hypermarkets/Supermarkets
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Country:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Middle East and Africa (MEA)
- Oceania
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