The China first aid market, valued at USD 266.5 million in 2014, is set for steady growth, with a projected compound annual growth rate (CAGR) of 6.3% during the forecast period. Basic first aid products, which accounted for less than 20% of the overall wound care market in China in 2014, are anticipated to see increased demand as healthcare awareness and accessibility continue to improve across the country.
Basic first aid provides essential, immediate assistance for minor injuries, including the use of adhesive bandages, gauzes, and disinfectants. Adhesive bandages offer protection for small cuts and wounds, shielding them from potential contamination by microorganisms and debris, which promotes quicker healing. Gauzes, typically made from loosely woven, medicated fabrics, are effective in covering and safeguarding wounds. Disinfectants, often available as sprays or wipes, are vital for wound care as they prevent infection from harmful microorganisms and are also used for sanitizing surfaces and inanimate objects.
With a growing focus on public health and safety, the China first aid market is expected to benefit from increased awareness of the importance of basic wound care, positioning it as a key segment within the broader wound care industry in the coming years.
Drivers & Trends
Increasing healthcare reforms coupled with growing geriatric population in China are key driving factors for non-traditional wound care products in the country. Elderly population constituted 14% of overall population in China in 2014 and the number is expected to rise significantly in the near future.
First aid product manufacturers are making significant invests in innovative product packaging to make their products look more appealing to consumers. This is expected to boost overall sales revenue of first aid products in China. Expansion of organized retail and increasing healthcare coverage are the other key drivers of the China first aid market.
Furthermore, the report offers detailed analysis of the adhesive bandages segment in China by prices (low-end adhesives bandages & high-end adhesive bandages), by material (plastic, cloth, paper and foam) and by purpose of use (special bandage, transdermal bandage and butterfly stiches).
Thereafter, the report provides an insight of the China disinfectant products segment. This section analyses market share held by key players and market share of various types of disinfectants (antiseptic liquid, spays & wipes). This section also covers key online & offline promotional strategies used by market participants to attract customers.
Succeeding section of the FMI report provides in-depth information about the China gauzes segment, by price (low & high end gauzes) and by gauze type (woven & non-woven). Cross segmental analysis (low- and high-end gauzes in woven and non-woven segments) is also covered in this section.
The section that follows offers price point analysis of each product segment (adhesive bandage, disinfectant and gauzes) in 2014 & forecast till 2020.
All the above mentioned product segments are further covered on basis of revenue generated by each product segment in Tier 1 ,2 and 3 cities in China.
This is proceeded by a section that highlights revenue generated by each product segment by sales channel, namely online and offline. The report also considers sub-segments in offline channels (hypermarket and supermarket, convenience stores, drugstores and pharmacies).
This section also covers cross segmental analysis of each retail channel by Tier 1, 2 and 3 cities.
Key feature of this report is analysis of all key China first aid market segments, sub-segments, regional adoption and verticals revenue forecast in terms of absolute dollar. This is usually overlooked while forecasting the market. However, absolute $ opportunity is critical in assessing the level of opportunity that a market player can look to achieve and also helps identify potential resources from a sales and delivery perspective in the China’s first aid market.
The final section of the report provides the competitive landscape of the China first aid market which gives audiences a dashboard view based on presence of key players in the market, their product portfolios and key differentiators.
The report covers information regarding key players in the various product segments, namely, disinfectant, adhesive bandage and gauze. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to various market segments in the China’s first aid market.
Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the China first aid marketplace. Detailed profiles of the major players in the market are also included within the scope of the report to evaluate their long- and short-term strategies, key offerings and recent developments in the China first aid market. Key competitors covered in the report are Johnson & Johnson, Covidien, Winner Medical, Reckitt Benckiser and Yunnan Baiyao.
A Full Report Overview
Key Segment
By Product Type:
- Bandages
- Gauzes
- Disinfectants
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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