The global frozen pizza market is expected to exceed a valuation of USD 20,196 million in 2023 and is projected to reach USD 35,994 million by 2033. The market is anticipated to grow at a steady CAGR of 6% from 2023 to 2033.
The frozen pizza industry is increasingly offering a diverse range of flavors, dough types, and topping options. This growing variety has enhanced the popularity of frozen pizzas by allowing for customization to meet different preferences. Consumers can now choose pizzas tailored to their taste and dietary requirements. Additionally, frozen pizzas come in various sizes, catering to individual servings or larger portions for families and gatherings.
The frozen pizza market has expanded due to the globalization of food preferences and the adoption of Western dining habits across different regions. As frozen pizza becomes a more familiar and standard meal choice, especially in areas with less traditional pizza culture, its demand continues to rise.
Over time, frozen pizza manufacturers have invested in enhancing their products’ quality. Advances in food processing and packaging technologies have improved the flavor, texture, and overall quality of frozen pizzas. As a result, consumers increasingly view frozen pizzas as a viable alternative to freshly baked ones. To cater to health-conscious consumers, frozen pizza brands have introduced options featuring healthier ingredients, such as whole wheat crusts, reduced-fat cheese, and organic toppings. These healthier alternatives have expanded the market by attracting customers seeking a balance between convenience and better dietary choices.
Key Takeaways from Frozen Pizza Market:
- The global frozen pizza industry size developed at a CAGR of 2.4% from 2018 to 2022.
- In 2018, the global market size stood at US$ 17,660.5 million.
- The global market size stood at US$ 19,419.20 million in 2022.
- Thin crust accounted for a maximum share of 63.3% of the global frozen pizza market in 2022.
- Store-based retailing held a dominant share of more than 66.3% in 2022.
- The large pizza segment accounted for 51.3% of the global market in 2022.
- In 2022, the United States captured 17.2% shares in the global market.
- In 2022, China captured 4.8% shares in the global market.
- In 2022, India captured 25.2% shares in the global market.
Competitive Landscape
Increasing consumption of frozen pizza is driving manufacturers to develop products with extended shelf lives. Major food and beverage companies are anticipated to bolster global growth in the frozen pizza sector by innovating with new flavor formulations and exploring untapped markets in emerging economies.
Recent Developments Observed by FMI:
- In June 2021, Brazi Bites announced the release of a new product line called Pizza’nadas for sale to customers in the United States. Pizza’nadas is a combination of frozen pizzas and empanadas.
- Ole & Lena’s Pizzeria announced expansion plans to include wholesaling operations for frozen pizza. It is offered through retailers like Walmart for specific locations in the United States.
- Dr. Oetker announced the expansion of its Ristorante frozen pizza line. Along with the launch of a new Vegan Society-certified Ristorante Margherita Pomodori pizza for consumers in the United Kingdom.
Key Players in the Global Market
- Frozen Specialties Inc.
- Jubilant Foodworks Limited
- Convenio Foods Pvt. Ltd.
- Giovanni’s Frozen Pizza
- Monte Pizza Crust B.V.
- General Mills Inc.
- Nestle’ S.A.
- McCain Foods Ltd.
- Dr. Oetker GmbH
- Daiya Foods Inc.
- Connies Pizza
- Conagra Brands Inc.
- Others
Market Segmentation
By Crust Type:
- Thin Crust
- Thick Crust
- Stuffed Crust
By Toppings:
- Cheese
- Meat
- Fruits and Vegetables
- Others
By Sales Channel:
- Store-based Retailing
- Convenience Stores
- Discounters
- Forecourt Retailers
- Hypermarkets
- Supermarkets
- Food Specialist
- Online Retail
By Size Type:
- Small
- Medium
- Large
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
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