The global DIY haircut kits market is projected to reach a value of USD 7.14 billion in 2023 and grow to USD 10 billion by 2033, with a compound annual growth rate (CAGR) of 3.4% over the forecast period. DIY haircut kits currently capture a 25.5% share of the global hair styling tools market. Factors such as the increasing number of salons, the rising popularity of self-haircuts, and a growing preference for at-home styling are driving the demand for these kits worldwide.
Hair care products like colors, shampoos, oils, conditioners, and other styling essentials remain highly popular, fueled by changing fashion trends and an aging population that is increasingly concerned with maintaining a youthful appearance. The hair styling equipment market is expected to experience substantial growth in the medium term, as global spending on grooming products rises. Leading market players are consistently launching innovative products that cater to both individual consumers and professional salon operators, enabling them to create fresh, customized looks.
The rising demand for DIY haircut kits can be attributed to the growing emphasis on personal grooming, the surge in men’s grooming trends, and the expansion of salons across various regions. Additionally, the trend toward at-home and personal use of grooming products is expected to further boost sales of DIY kits, including clippers and trimmers. As fashion trends evolve and people become more adventurous with their hairstyles, DIY haircut kits are seeing increased sales.
According to Future Market Insights, an analysis of the dynamics of the DIY haircut kits market reveals that industry trends and innovations play a significant role in shaping its growth. Recent advancements include increased research and development efforts by companies to enhance product quality. Many vendors are also focusing on strategic alliances, partnerships, mergers, and acquisitions to expand their market reach and regional presence. These developments are expected to further fuel the expansion of the DIY haircut kits market in the coming years.
Key Takeaways
- The DIY haircut kits market is valued at USD 7.14 billion in 2023 and expected to grow to USD 10 billion by 2033, with a CAGR of 3.4%.
- DIY haircut kits currently hold a 25.5% share of the global hair styling tools market, driven by increased adoption of self-haircuts and grooming trends.
- The rising popularity of personal grooming, self-care, and men’s grooming trends are major drivers of the DIY haircut kits market.
- Social media and influencer promotions are significantly boosting consumer awareness and demand for DIY haircut products.
- E-commerce and technological advancements are creating new growth opportunities for DIY haircut kit sales.
- The Asia Pacific region is expected to lead market growth due to rising disposable incomes and a young, beauty-conscious population.
- In North America, high disposable incomes and a focus on personal appearance are contributing to the growing DIY haircut kit market.
- Clipper and trimmer kits dominate the market, accounting for 83% of the share in 2023, with cordless versions gaining preference.
- The United States is the largest market in North America, fueled by high demand for DIY haircut tools among consumers with rising disposable incomes.
Competitive Landscape
The DIY haircut kits market is vibrant and fast-evolving, driven by a blend of innovation and accessibility. Established brands showcase their expertise with easy-to-use, feature-rich designs, while new entrants bring fresh ideas, using technology and customization to attract an expanding customer base.
At the heart of the competition is the drive to deliver high-quality, professional-level haircare solutions that are also sustainable and inclusive. The market’s growth is shaped by trends like virtual guidance and a focus on convenience, making it easier than ever for individuals to achieve salon-worthy results at home. As DIY haircut kits continue to evolve, they empower consumers to take control of their grooming routines with confidence and ease.
Product Portfolio
- Conair’s grooming product portfolio captivates with an array of high-performance tools. From multi-functional trimmers to state-of-the-art shavers, their offerings cater to diverse grooming needs, delivering impeccable style and convenience.
- Braun’s grooming portfolio redefines precision and innovation. Featuring cutting-edge shavers, trimmers, and stylers, each product exemplifies German engineering, providing unrivaled grooming solutions for modern individuals.
- VEGA’s grooming portfolio embraces an array of quality hair and beard trimmers, catering to both professional stylists and home users. Merging performance with affordability, their products offer a personalized grooming experience for the discerning individual.
Key Companies Profiled
- Wahl Clipper Corporation
- Koninklijke Philips N.V.
- Panasonic Corporation
- Conair Corporation
- Procter & Gamble (Braun GmbH)
- VEGA
- Andis Company
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Market Segmentation
By Product:
- Clipper & Trimmer Kits
- Scissor Sets
By End-User:
- Salons/Professionals
- Personal/Homecare
By Price Range:
- High/Premium
- Mid-range/Economy
By Price Sales Channel:
- Modern Trade
- Departmental Stores
- Specialty Stores
- Franchise Outlets
- Online Stores
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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