The global poultry diagnostics market is set to witness impressive growth, with revenue projected to rise from USD 590 million in 2023 to USD 1.6 billion by 2033. Driven by a robust compound annual growth rate (CAGR) of 10.5% over the forecast period, this surge underscores the growing demand for advanced diagnostic solutions in poultry health management.
The market’s expansion is fueled by rising concerns over poultry diseases, which pose significant threats to global food security and economic stability in the poultry industry. Advanced diagnostic tools enable early detection and effective management of diseases such as avian influenza, Newcastle disease, and Salmonella infections, minimizing outbreaks and ensuring high-quality poultry production.
Additional drivers include the increasing global consumption of poultry products and growing awareness of the importance of animal health and welfare. Technological advancements in diagnostic methods, such as molecular diagnostics and serological testing, are further propelling market growth by enhancing accuracy and efficiency.
As the poultry sector continues to expand, the demand for reliable and innovative diagnostic solutions is set to grow. Stakeholders, including diagnostic companies, poultry producers, and governments, have a significant opportunity to invest in this rapidly evolving market, ensuring sustainable growth and improved animal health standards worldwide.
Key Growth Drivers
- Increasing Prevalence of Poultry Diseases: The rise in diseases such as avian influenza and Newcastle disease is heightening the demand for effective diagnostic solutions.
- Growing Poultry Industry: The expanding poultry sector, driven by rising consumption of poultry products, necessitates robust health management practices, including diagnostics.
- Government Initiatives: Enhanced awareness and regulations from government bodies regarding poultry health and disease prevention are promoting the use of diagnostic tools.
Market Dynamics
- Product Segmentation: The market includes various diagnostic tests such as ELISA, PCR, and others, with ELISA tests currently dominating due to their widespread application in disease detection.
- Regional Insights:
- North America: Expected to maintain a significant share of the market due to advanced veterinary services and high incidences of poultry diseases.
- Asia-Pacific: Anticipated to witness the fastest growth, driven by increasing poultry farming activities and rising awareness about animal health.
Challenges
Despite the positive outlook, the market faces challenges such as:
- Regulatory Hurdles: Compliance with stringent regulations can complicate the introduction of new diagnostic products.
- Cost Factors: High costs associated with advanced diagnostic technologies may limit access for smaller poultry operations.
Top Companies Transforming the Poultry Diagnostics Market Space
The poultry diagnostics market is very competitive due to the existence of several established rivals. In order to capitalize on market growth potential, these companies are concentrating on expanding their reach through acquisitions, expansions, product approvals, and launches.
Recent Developments:
- In February 2018, Avian Influenza H5-H7-H9 Multiplex, a PCR testing kit for the detection of influenza in poultry, was unveiled by BioChek.
- In November 2019, by keeping track of the microbiological health of whole flocks, Evonik introduces a new service product group that enables poultry growers to increase animal output.
- In April 2021, the Bristol-based biotech firm Ferryx has announced a cooperation with AB Agri, a multinational agri-food company focusing on food security and sustainability, to perform the first-ever United Kingdom chicken trials of its flagship product.
Key Market Players of the Poultry Diagnostics Market
- Agrobiotek Internacional
- Affinitech Ltd.
- Biochek
- Bioingentech Biotechnologies Inc.
- Bionote Inc.
- Boehringer Ingelheim GmbH
- GD Animal Health
- Idexx Laboratories Inc.
- IDVet
- Megacor Diagnostik GmbH
- Qiagen N.V.
- Thermo Fisher Scientific
- Zoetis Inc.
- Bioneer Corporation
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Key Segments Profiled in the Poultry Diagnostics Market Survey
By Test Type:
- ELISA Test
- PCR Test
By Disease:
- Avian Salmonellosis
- Avian Influenza
- Newcastle Disease
- Avian Mycoplasmosis
- Avian Pasteurellosis
- Infectious Bronchitis
- Infectious Bursal Disease
- Avian Encephalomyelitis
- Avian Reovirus
- Chicken Anemia
By Services:
- Bacteriology
- Virology
- Parasitology
By Region:
- North America
- Latin America
- Asia Pacific
- The Middle East & Africa
- Europe
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
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