The India ready-to-mix food market is poised for significant growth, with projections estimating a market size of USD 1,749.7 million by 2033. The market, valued at USD 440.1 million in 2023, is expected to register an impressive compound annual growth rate (CAGR) of 14.8% through to 2033.
Key Highlights
- Rising Consumer Demand for Healthy and Sustainable Brands: Indian consumers are increasingly inclined toward healthy food options that are good for both individuals and the planet. This trend is shaping the ready-to-mix food sector, with a heightened demand for snacks that not only satisfy the taste buds but also contribute to overall well-being. The snacking industry is evolving to meet these needs with new, diverse offerings that combine convenience with nutrition.
- Focus on Sustainability: Sustainability has become a pivotal consideration in the ready-to-mix food industry. Consumers are placing greater emphasis on the environmental impact of their food choices, and manufacturers are responding by introducing products with responsible sourcing, eco-friendly packaging, and sustainable production practices. Marketers are also educating consumers about the sustainability features of their products, reinforcing the importance of mindful consumption.
- The Popularity of ‘Made in India’ Products: As Indian consumers increasingly prioritize local and authentic brands, “Made in India” narratives are gaining prominence. Manufacturers are using compelling brand stories, showcasing the journey of ingredients from farm to table, to create a strong connection with consumers. This approach is helping businesses build customer loyalty and tap into the growing sentiment of pride in Indian-made products.
- The Evolution of Snacking Preferences: Snacking in India has evolved into a crucial part of daily life, with a surge in demand for easy-to-consume products that fit into busy lifestyles. Ready-to-mix food, especially snack mixes, are seeing strong demand as consumers seek convenient, healthy alternatives to traditional meal preparation. The snack mix category alone accounted for 52.5% of the market share in 2023.
- Expanding Distribution Channels: The modern trade sector continues to dominate the distribution of ready-to-mix food products, accounting for 38.3% of the market share in 2023. Supermarkets, hypermarkets, and mini-markets in urban areas are becoming key points of access for consumers seeking convenient, ready-to-mix solutions. This trend is particularly strong among working women, who prioritize time-saving meal options.
Market Dynamics and Growth Drivers
- The convenience of ready-to-eat (RTE) meals and snacks is driving rapid adoption, particularly among working professionals and millennials with hectic lifestyles.
- The sector is also benefitting from technological advancements, with products now more easily prepared with modern kitchen appliances like microwaves and induction stoves.
- Manufacturers are innovating by offering new product variants with enhanced nutritional profiles to cater to health-conscious consumers.
- The pandemic has accelerated growth, with increased consumer focus on health, hygiene, and packaged food products.
Competitive Landscape
The India ready-to-mix food market is experiencing a surge in investments, driven by its strong growth potential. Leading brands are enhancing their manufacturing capabilities and increasing investments in marketing and sustainability initiatives. Social media platforms, especially YouTube, are being leveraged by brands to share recipes and engage with consumers, helping them stay top-of-mind in a competitive landscape.
Key players in the market are also focusing on reducing their carbon footprint and promoting sustainability. Additionally, brands are introducing a diverse range of global and regional flavors, representing various Indian states. Ready-to-mix food products that offer superior texture, flavor, and satiety, combined with health benefits and convenience, are expected to attract more consumers embracing mindful consumption.
Recent Developments in the India Ready-to-mix Food Market
- In June 2023, Weikfield Foods, which is India’s prominent brand for custard powder, baking powder, corn flour, and pasta, released its recent innovation, the Weikfield Instant Custard Mix. The company is committed to enhancing its consumers’ experiences with easy-to-make food options. With the launch of this ready-in-2-minute dessert, the company is set to transform the custard powder market.
- In March 2023, Ammamma’s, a renowned brand in Telangana, Hyderabad, and Andhra Pradesh for its high-quality and fiber-rich products, launched its product line consisting of a diverse range of packed chapati, along with parota, poori, and dosa-idli batter. The brand is extending its presence in Bangalore by tying up with a strategic logistic partner, named Green Drive Mobility.
- In April 2023, Wipro obtained Brahmins, which is a Kerala-based conventional vegetarian, ready-to-cook, and spice mix brand. The company has also drawn up plans to introduce its snack brands in the southern market. For this purpose, the company is in the process of debuting its brand in the rapidly growing RTE and snacks segment.
Key Players in the India Ready-to-mix Food Market
- Mavalli Tiffin Room (MTR)
- GITS food products Pvt Ltd
- Indian Tobacco Company (ITC)
- Kohinoor Foods and Priya Foods
- Others
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Market Segmentation
By Application:
- Snack Mix
- Desert Mix
- Curry Making Enablers
By Distribution Channel:
- Modern Trade
- Kirana Shops
- Online Retailers
- Other Distribution Channels
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