The hair bond multiplier market is expected to generate a revenue of USD 330 million by 2033, up from USD 191.5 million in 2023. With a modest but steady annual growth rate of 5.6%, the market is poised for continued expansion over the next decade.
Key Market Highlights
- Increased Demand for Self-Care Products: As consumers become more conscious of the impact of chemical treatments on hair health, the demand for hair bond multipliers has surged. These products help repair damage caused by bleaching, coloring, and other chemical processes, thus supporting the growing trend of self-care and healthy hair maintenance.
- Salon-Chain Collaborations: Leading brands are partnering with global salons and hair treatment chains, aiming to target millennial consumers, who represent a large segment of the market. These collaborations are expanding the reach and popularity of hair bond multipliers.
- Global Market Outlook: North America remains the largest market, accounting for 43.1% of global sales, thanks to strong consumer interest, social media influence, and a thriving beauty culture. Meanwhile, Asia-Pacific is seeing significant growth due to rising salon culture and increased urbanization, particularly in countries like India and China.
Market Drivers
- Hair Experimentation: With younger generations more willing to experiment with their hair colors and styles, hair bond multipliers play a crucial role in maintaining hair health during such transformations.
- Celebrity Influence: Social media influencers and celebrities, particularly in North America and Asia, continue to drive consumer interest in hair care products, boosting sales of bond multipliers.
- Rising Disposable Incomes: Growing disposable incomes globally have allowed consumers to prioritize premium self-care products, contributing to the increasing demand for hair bond multipliers.
- Product Availability and Accessibility: The growing presence of big brands like Olaplex, L’Oréal, and others has made hair bond multipliers more accessible, as these products become widely available in supermarkets, online stores, and professional salons.
Regional Insights
- United States: The U.S. leads the global hair bond multiplier market with a 36.8% share, driven by high consumer demand and celebrity endorsements.
- China: China holds a 7.8% market share, fueled by a growing population and increasing emphasis on grooming and self-care.
- Japan: Japan contributes 6.9% to the market, with a strong salon industry and rising demand for premium hair care products.
- Canada: Canada accounts for 6.3% of the market, as consumer awareness of hair bond multipliers continues to rise.
- United Kingdom: The U.K. holds a 5.2% share, with well-developed beauty markets and a growing online presence for hair care products.
Key Players in the Global Hair Bond Multiplier Market
- Olaplex LLC
- Lakme Lever Private Limited
- Earthly Body, Inc.
- Croda International Plc
- Avon Products, Inc.
- Henkel AG & Co. KGaA
- L`Oreal S.A.
- Unilever
- Kao Corporation (Kao Professional Salon Services Inc.)
- Brazilian Professionals LLC
- Affinage Salon Professional Limited
- The Procter & Gamble Company
- Keune Haircosmetics Manufacturing B.V.
- The Estee Lauder Companies, Inc
- Other Players
Recent Developments in the Hair Bond Multiplier Market
- Recently, Olaplex, the leading company that patented the first hair bond multiplier, announced their association with celebrity colorists Tracey Cunningham, Chad Kenyon, Bianca Hillier, Justin Anderson, Guy Tang, Christin Brown, Chrissy Rasmussen, Samantha Cusick, Jimmy Paul, and Laurent Philippon as brand ambassadors of Olaplex on a global scale.
- With the rise of many companies in the hair bond multiplier market, there has been huge competition, which has resulted in a plunge in revenue for many leading players. Olaplex recently suffered a loss of 22% in the fourth quarter of 2022.
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Market segmentation
By Product Type:
- Kit
- Loose
By Application:
- Hair Colouring
- Hair Treatment
By End Use:
- Salons
- Spa
- Personal Use
By Distribution Channel:
- Direct Sales
- Retail Sales
- Modern Trade Distributors and Wholesalers
- Health & Beauty Stores
- Online Retailers
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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