Avena Sativa Market One the Most Booming Industry in Upcoming Years Due to Global Demand in Industry by 2029

Avena sativa is a member of the grass family that is grown for its cereal grain-oats. Its adaptability to both cold and warm climate has given it a privilege in terms of expanded geography. A large quantity of avena sativa is consumed in the form of animal feed, however, due to a number of potential health benefits, oats have grown in popularity amongst bakery and snacks manufacturers. The major trend driving the growth of the avena sativa market is the rise in health consciousness since avena sativa has been proven to lower cholesterol and reduce heart risk.

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Veganism Is the Driving Force behind the Avena Sativa Market

With plant-based food and beverages exhibiting growth as high as 9% (Plant Based Food Association), manufacturers are branching out their product offerings to meet consumer demand. A vegan drink derived from avena sativa- oat milk/oat drink is the new development in the avena sativa market which is propelling the market growth. The target demo graph for the avena sativa market is the adult population in developed countries, who are increasingly cutting down meat and dairy products from their diet.

Avena Sativa Market: Regional Analysis:

A notable development in avena sativa market is China is reducing the tariff on avena sativa based products, to almost zero, under the free trade agreement. This step comes after increased consumer demand in China for avena sativa based products. Mainly South-East Asia has emerged as a potential pocket for the avena sativa market. Australia is boosting its production capacity to support the increasing demand in Asia. While avena sativa market in North American and Europe is a far mature market, is witnessing innovation and product development. The expansion of retail outlets in developed regions which feature plant-based drinks is also supporting the growth of the avena sativa market.

Avena Sativa Market: Key Participants

Some of the market participants in the Avena Sativa market are:

• PepsiCo, Inc.
• Mornflake
• Bob’s Red Mill Natural Foods
• Jordans Mill
• Grain Millers Inc
• The Hain Celestial Group, Inc.
• Wild Oats Marketing, LLC
• European Oat Millers
• Oat Services Ltd.
• Nature’s Path Foods
• Oatly

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Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)