Pumpkin seeds are rich in their nutritional profile and contain various essential elements and amino acids. They are high in manganese, phosphorous, copper, magnesium, zinc, protein and iron. The extraction of pumpkin seed protein is done by grinding the pumpkin seeds into a fine flour and extracting proteins by chemical method.
Pumpkin seed flour alone contains 50-70% of protein which qualifies for being used as pumpkin seed protein directly. Pumpkin seed protein has a wide range of culinary applications, especially in fortified food products.
Pumpkin seed protein is available in the powder form and has a nutty and appealing flavor. They are becoming a popular name in the sports nutrition industry. Taglines such as vegan, non-GMO, gluten-free and allergen-free are the major marketing tools used by the Pumpkin seed protein suppliers.
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Pumpkin seed protein are sprouting in beverages and fortified snacks
The foundation of pumpkin seed protein is laid by the health consciousness trend amongst consumers, especially in the developed regions. The pumpkin seed protein market encompasses multiple brackets in the demo graph such as sports, vegans, senior citizens and clinically malnourished.
Consequently, three major trends buttress the growth of the pumpkin seed protein market- body contouring amongst the youngsters, amongst adults- the need to maintain a healthy weight and amongst older seniors- the desire to stay physically fit through their advancing years. Interestingly, the trend in the pumpkin seed protein is moving away from the sports nutrition industry and magnates more towards general consumers, as long as it is backed by credible science.
In terms of competition, the market is saturated with whey and soy proteins, beans and legumes and other seeds as chia and sunflower. With this regard, pumpkin seed protein is paired with whole grains such as oats and brown rice, legumes, nuts, and other seeds, etc.
A major advantage that pumpkin seeds reveal over other sources is their nutty flavor as the flavor is the most important and sought-after feature consumers look for on protein food labels. One of the strategies adopted by pumpkin seed protein market participants is the customization of end-use products to suit consumer health problems, as personalization is taking over the fitness industry. In research and development vertical, delivery forms of pumpkin seed protein are driving the innovation.
On-the-go product formats are becoming popular due to demand for convenient and packaged snacks for hiking and trekking activities and such product development in these formats could be expected in the pumpkin seed protein market over the forecast period. On the other hand, pumpkin seed protein is relatively expensive as compared to pea, soy, and whey proteins and are affordable to only high-end consumers. Also, the pumpkin seed protein market has not yet tapped amongst the female end users. Females have displayed résistance to using pumpkin seed protein and other protein products, due to the myth that these products give rise to a muscly body and causes them to lose their feminine appearance.
Global Pumpkin Seed Protein Market: Examples of some of the market participants in the global pumpkin seed protein market identified across the value chain include AIDP Inc., Bioriginal Food & Science Corporation, Jarrow Formulas, Inc., Bio Planète Ölmühle Moog GmbH, BI Nutraceuticals, Seed Oil Company, Organic Friends & Sports Gmbh, The Green Labs LLC, Omega Nutrition USA Inc. and W. Kündig & Cie AG amongst others.
Global Pumpkin Seed Protein Market: Key Takeaways
In August 2017, the company Jarrow Formulas, a food ingredient manufacturing company, introduced organic protein powder which is gluten-free, non-GMO and vegan and has no added artificial flavors or sweeteners.
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Opportunities for Pumpkin Seed Protein Market Participants
Most manufacturers in the pumpkin seed protein market are capitalizing in the beverage industry and beverage is the most popular form through which pumpkin seed protein is consumed and accounts for a major share in the market. However, in the European market, consumers are preferring protein sources from solid products.
Hence, pumpkin seed protein in beverages could be a difficult crossover for these consumers and needs to be marketed as a meal or a snack ingredient. Superimposing the applicability of pumpkin seed protein on the existing trend offers more success for the marketers.
Also, women need to be introduced and educated about the benefits of pumpkin seed protein in a manner which will eradicate their limiting beliefs of protein powders. Specialized product development with flavors and packaging, especially for females is a potent emotional strategy to attract this consumer base for the pumpkin seed protein manufacturers.
Key Data Points Covered in the Report
Some of the key data points covered in our report include:
- An overview of the market, including background and evolution
- Macroeconomic factors affecting the market and its potential
- Market dynamics, such as drivers, challenges and trends
- Detailed value chain analysis of the market
- Cost structure of the products and segments covered in the study
- In-depth pricing analysis, by key product segments, regions and by major market participants
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
- Analysis of the market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the market, including detailed profiles of the top players in this market\
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