Hot therapy which is also known as thermotherapy is the use of heat in therapy. While cold therapy is the immediate first aid particularly used in sports injuries. Hot therapy is performed to get rid of pain by using various techniques such as hot cloth, whirlpool baths, heating pad, ultrasound, and hot water bottle.
On the other hand, cold therapy commonly known as cryotherapy is performed by applying an ice or gel pack. Both the therapies are no addictive and non-invasive pain relief therapies for muscles and joint pain.
Hot and cold therapy- Usage
Heat can supply two types of warmth, dry and a moist one. The moist one penetrates well, while dry heat may dry the skin. However, the common purpose of both the types is to improve the flexibility of tendons and ligaments, reduce muscle spasms and alleviate pain. Instead of applying directly on skin, in hot therapy it is advised to use thin towel to wrap the hot devices.
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Cold therapy is usually used for 24 to 48 hours after an injury. Typically used to get relief from bruises, bumps, sprains that may occur in sports or lifting, cold therapy should not be used on injured areas more than 20 minutes. Just like hot therapy, cold therapy should also be performed by wrapping up the ice packs in thin towel.
Hot and cold therapy- Benefits
Joint pain can be cured by both hot and cold therapy. Lower back muscle strain which generally result from strain and over-exertion can be cured with hot therapy. Blood vessels are opened due to heat that increases blood flow, oxygen supply and nutrients. It also reduces pain in joints and relax sore muscles, ligaments and tendons.
Providing superficial heat to the body improves flexibility of tendons and ligaments, reduce muscle, spams and ease pain. Cold therapy is not only beneficial for reducing pains but the therapy is also useful in reducing swelling. Intermittent compression acts as a pump for the limbs. The ‘on’ and ‘off’ effect allows blood flow to return to the heart much quicker and therefore oxygenate, returning to the injury site with oxygen to aid the healing process.
Hot and cold therapy- Trends
Rise in spinal cord injuries is proving beneficial to the sales of hot and cold therapies packs. Besides, consumers these days giving preference to the non-surgical pain management options which is creating robust development in hot and cold therapy market worldwide. Herbal hot and cold therapy packs are witnessing strong demand globally.
Popularity of cold water therapy to burn fats increasing the sale of cold therapy packs. Increasing elderly population which is vulnerable to pain and injury is driving the growth of hot and cold therapy market globally.
Hot and cold therapy- Segment
In terms of product, the hot and cold therapy packs market can be divided into dry and moist hot and cold packs or compresses, gel packs, and instant electric hot/cold packs. These are used to manage various conditions including back/spinal problems, neck problems, joint problems, arthritis, neuropathic pain, and surgery.
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Increasing incidence of lifestyle related disorders is one of the major drivers of the hot and cold therapy packs market. Moreover, increasing inclination toward home care products and growing online marketing of such products is expected to boost the market during the forecast period. Advancements in product technology such as cold/hot wrap fused with knee braces or back support belts are also expected to increase demand in the near future.
Hot and cold therapy- Regions
North America region represents the largest market of hot and cold therapy worldwide, followed by Europe. Economic growth, increased standard of living, rising awareness about public and personal healthcare and rising aging population in Asia Pacific regions also fuelling the demand for hot and cold therapy packs. The shift towards home-based healthcare in North America and Europe regions is also creating lucrative market for hot and cold therapy packs.
Hot and cold therapy- Forecast
Growth in chronic and restricting illness is prime driver which will dominate hot and cold therapy market in future. Increasing number of neurological injuries and sports injuries will also create an attractive market for hot and cold therapy packs. Development in manufacturing technologies and online vending will also facilitate the growth of this market.
The future growth of hot and cold therapy market will be determined by the need for safer pain management modalities as against pharmaceuticals.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.
Key players in the hot and cold therapy packs market include 3M Company, Breg, Inc., Cardinal Health, Inc., Carex Health Brands, Halyard Health, Medline Industries, Inc., Medtronic plc, and Pfizer, Inc.
The report covers exhaustive analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.