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The Big Data helps in analysing the traveller trends by collecting the information from different consumer centres and developing a specific marketing strategy for the target audience. Big Data technologies such as Hadoop and cloud-based analytics provide ample data storage space and presents information collected from a wide range of sources in a structured manner.

Over the past few years, online tools have transformed the travel and tourism industry. Earlier, the collection and collating of information involved massive processes, and it was tough to create accurate tourist profile segments. It is essential to a business to understand traveller trends to provide convenient and exciting travelling experiences to the tourists.

It enables businesses in the travel and tourism industry to take immediate decisions as per the changing customer demand. Big Data applications help organisations not only in introducing new products as per changing traveller needs but also provides predictive modelling analysis and key insights.

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Big Data Analytics in Tourism: Analysis and Trends

Big Data allows airline operators to not only understand passenger behaviour and choice of travel but also helps in understanding the industry performance on the whole. Big Data helps airline operators in their revenue management and strategic pricing which enables them to maximise their income opportunities and offer best travel experiences to passengers.

Big Data tools also help airline service providers to increase their network connectivity as per the market demand. With the use of Big Data tools, operators in the travel and tourism industry can identify the new patterns evolving in the industry and respond with new product offerings.

Big Data tools allow travel agents and tour operators to negotiate the rates with suppliers, maximise the revenues of each transaction and uncover hidden sales opportunities. Business analytics enables the operators to understand existing demand for the specific brands and accordingly forecasts the demand and supply position.

Hotel chains also use Big Data tools to create customised and relevant packages and offer add-on services and discount coupons based on travel patterns. Further, the tourism boards in few countries are also turning towards Big Data applications to understand tourism flows and discover more investment opportunities in their country.

The Cuban government is using Big Data to collect customer reviews and monitor travel accommodation performance in the country. Big data is not just about quick decisions and data analysis, but also about ensuring enhanced internal or customer focussed decisions and improving the business.

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Globally, hotel operators are targeting millennials with personalised offers and additional amenities as they are expected to become the largest consumer group in 2017. The international hotel chain, Starwood Hotels and Resorts integrated Big Data analytics for dynamic pricing to increase revenues.

For example, the hotel combines information such as economic factors and local events to offer accommodation at more competitive prices. Technology adoption and constant innovation are essential for operators in the travel and tourism and hospitality industry to sustain in the business.

Further, predictive analytics which uses statistical algorithms and machine-learning techniques allows scanning and analysing reports in the newspapers and social media feeds so that operators can always track the latest developments in the industry and its environment. Further, it is inexpensive compared to the traditional data storage systems.

Big Data Analytics in Tourism: Challenges

Big Data provides two kinds of information that include structured and unstructured data. The data collected from websites and social networking sites such as Facebook and Twitter, blogs, and forums will have unstructured information and will be based on individual opinion. Interpreting the unstructured data and acquiring relevant insights is a big challenge facing the tourism industry.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

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Whether for entertainment, primary motivation or secondary activity, golf attracts thousands of travellers every year. Considering this enthusiasm for a sport, many global organisations and tour operators have started arranging golf tours, which is not only boosting the sport but also creating opportunities for tourism in that particular place.

Golf is not only a revenue generator sport, but also an opportunity creator for travel and hospitality services such as hotels, restaurants, cars and airlines. Various countries have also recognised that golf tourists tend to spend more than average tourists and are therefore investing a lot to reap the benefits of extra foreign revenue.

Golf Tourism: Benefits

Golf is more than just a game. One of the most important benefits of golf tourism is that it generates a hefty amount of revenue. Golf is assumed as a game of rich people. Naturally, golf lovers do not think twice while spending money on the game and on hospitality services pertaining to the game. In developing countries like India, golf tourism is proving a boon for revenue generation.

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It creates economic growth through hotels, restaurants and retail establishments. Apart from its economic benefits golf tourism can create new tourism destinations and can also help develop new infrastructure. It also creates good opportunity to increase community support for sport and sport events.

Golf tourism also attracts high end visitors, especially repeaters and this increases community support for sports and sport events. It also improves the organisational, marketing and bidding capabilities of the community.

Golf Tourism: Drivers and Restraints

Increasing per capita income globally is improving the economic status of people. Nature of jobs has already changed and people are getting an increased amount of leisure time available for activities such as golf tourism. Improvement in technology has led to more disposable time for many people, therefore increased amount of money and improvement in technology especially in western societies are motivating people to engage in golf. This particular factor is driving the global golf tourism sector.

Further, with easy mode of transport like airlines, travellers are able to move to various locations to take part in golf events. They not only participate in the sport but also roam around the city where the golf sport is held, which creates robust development in the sector of golf tourism.

The changing tendency of travellers is also responsible for the growth in golf tourism. Travellers who would previously have not considered golf as a sport option, are now seeking to participate independently at their own level.

The only factor hampering the growth of golf tourism is its expensive nature. Golf is assumed as a sport of affluent people, and is not affordable to several people, which is the major constraint in the growth of the golf tourism sector.

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Golf Tourism: Outlook

New venues in host location will create promising opportunities in the golf tourism sector in the future. Creating a resource pool of local event makers and golf ambassadors is likely to attract future golf events which will automatically grow the golf tourism sector in future. Direct involvement of central and local government in such events will create an opportunity for robust growth in golf tourism.

Golf Tourism: Tour Operators

Haversham & Baker, Perry Golf, and SGH Golf are some of the golf tour operators across the globe.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The marriage of social media and tourism is a success and observers believe that this honeymoon will continue. The influence of social media on tourism has spread like a wildfire and it will continue to grow in the years to come. The pact between social media and tourism has a long drawn effect on the entire growth of the hospitality and tourism sector.

Social media is acting as a sheath for the tourism industry and protecting it from adverse market conditions.

Most of the hotels are frequently using social media platforms for voicing out new campaigns. Social media and destination marketing has created quite a buzz in the global hospitality and tourism sector. Experts believe that a well-crafted social media campaign can influence the decisions of customers to lure them in to a deal.

Since the year 2010 the social media landscape of the world has changed immensely. Social media and destination marketing is calling the shots in the tourism and hotel industry.

An effective tweet can have a turn table effect on the branding and publicity of a particular tourist destination or property. Social media and destination marketing is an extremely significant tool for the tourism industry and it is gradually grasping the market and several stakeholders are milking the benefits of this new emerging trend.

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Social Media and Destination Marketing: Ease of Doing Business

Social media and destination marketing has not only changed the fabric of the tourism and hospitality industry; it has also injected new energy into the destination marketing segment.

By topping the conventional tour and destination marketing maneuvers, social media and destination marketing is piercing fast into the sector. There are multiple reasons that are fuelling the growth of this process. A huge global social media savvy population is adding extra fodder to social media and destination marketing.

Several studies conducted in the past have predicted a steady growth in the usage of social media. Social media platforms such as Facebook, Twitter, and LinkedIn are the most influential social media platforms frequently used by several hoteliers and destination marketing companies.

The sudden spur of social media platforms has had a positive impact on social media and destination marketing. Approximately 90% of marketers around the world prefer to use social media for marketing.

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The change in customer demographics and abundance of millennial buyers are a boon for social media and destination marketing. The extremely competitive market of social media is crowded with several effective new social media apps, which is impacting destination marketing through social media.

Social media and destination marketing helps connect directly with the targeted customers and also opens an alley of communication between service providers and customers. Social media provides an open and interactive platform for travellers to share their views.

Social media and destination marketing has enhanced the ease of doing business and has buckled up the concept of word-of-mouth marketing. The global outreach of social media and destination marketing is massive and this new trend is slowly but steadily shelving orthodox destination marketing concepts.

Social Media and Destination Marketing: Restraints

Though social media and destination marketing is grabbing eyeballs of many of the major hoteliers and destination marketing institutions, its usage is very limited within the young and the millennial population of the world.

A massive chunk of adults and senior citizens are avoiding social media platforms before planning a long awaited tour. Social media is a fast changing platform where the life of the information is temporary. This is also sliding down the demand for social media and destination marketing.

Social Media and Destination Marketing: Leading Social Platforms

There are several key players in the social media marketing segment who provide extremely reliable and user-friendly services. Destination marketers today frequently use Facebook, Twitter, LinkedIn, Instagram and Periscope to reach out to their targeted customers.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The digital travel market reached a valuation of US$ 400 Bn in 2022 and expected to reach US$ 1,618 Bn in 2032, at a 15% CAGR

The digital travel domain across the world is basking with a slew of new customer friendly initiatives that are cementing their base in the extremely competitive travel and hospitality sector. Digital travel sales have soared in the last few years. Insiders are expecting that the digital travel sales will touch a few billion dollars in the forthcoming years. More number of travellers are taking the digital path to reach their coveted tourist destinations.

The digital revolution has opened several new corridors for tourists who are eager to set sail into the unknown. Online travel platforms have empowered consumers as well as hoteliers. A large pool of information and the chance of understanding the contenders are some of the significant factors that are impacting the growth of the digital travel sector. Several studies in the past talked about the changing trends of digital travel.

The emergence of the android market and a massive boost in the number of mobile-friendly consumers are some of the major factors that are significantly changing the demography of the tourism and travel industry around the world.

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The modern breed of travellers is clinging into their mobiles for all travel related activities. Whether it is flight booking or hotel booking travellers are relying on digital platforms rather than the conventional mediums of travelling. The online platforms or digital travel space is filled with latest offers and packages to lure maximum travellers.

To avail some extremely happening offers customers are queuing in on digital travel platforms. The digital travel canvas is populated with several in-depth reviews and blogs on travel destinations and facilities that are extremely helpful for tourists. Apart from this the social media platforms also play an important role for travellers. A traveller’s group on social media or a Facebook page of a luxury hotel can feed in some key information to budding travellers.

Digital Travel: Game Changers

The travel industry is eroded by the digital drive. The digital drive has immensely changed the face of the industry and paved a new way of growth for stakeholders. Digitisation has multiplied the growth of the industry and benefitted it in many ways. The digital boom has equipped a massive population of travellers with apps and user-friendly systems that havetattered the conventional set rules of the travel industry.

The market is flooded with several tourism and hospitality friendly apps that have helped redefine the service quality of the hotel and airline industry and also affected their annual revenues. Advanced cloud computing technology has simplified the entire travel experience of a tourist.

Travel companies today can preserve crucial data related to customer behaviour and can use this to offer enhanced customer experiences. Several hotel chains and tourism companies are doing every bit to ride the digital growth wave. They are using tailor-made apps, customer friendly software and a plethora of digital processes to enhance customer experience.

A glut of travel blogs, pictures and other firsthand accounts of surfers are motivating new travellers and it is changing the dimension of the travel industry. Social media platforms are bustling with travel experiences and travel deals. The sudden boom has created a pregnant market for the travel industry and popularised the concept of digital travel.

Digital Travel: Restraints

Though the concept of digital travel has earned ample accolades in the last few years, there are some hurdles that are likely to muzzle its potential growth going forward. The underdeveloped travel and tourism sector in different parts of the world and a massive population of elderly citizens is creating a vacuum in the digital travel sector. Further, the surge of digital travel is blocked by several natural and manmade disasters that have occurred in the last few years.

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Digital Travel: Bigwigs

The digital travel sector is populated by several customer-friendly apps that are extremely useful for tourists and business insiders. Platforms such as travelpod.com, flickr.com, technocrati.com, 43places.com, and tripmates.com are some of the frequently used sites by tourists and service providers.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Technology Roadmap Analysis

1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.1.1. Drivers

3.1.2. Restraints

3.1.3. Opportunity

3.1.4. Trends

TOC Continued…….

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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Technology governs the present day travel and tourism industry. Automation has a prospering future for the dynamic travel and tourism industry. Among travel and tourism automation GDS is a prospering network system highly in demand by travel operators.

It is an online system which manages travel portals for travel operators or agents and assists in activities such as ticket booking, rates, delivery inventory, discounts, rooms, descriptions and many other functionalities. Some companies come up with GDS systems for the travel domain; some of them listed are – Amadeus, Expedia, Hotwire, Kayak, Orbitz, Priceline, Sabre, Travelocity, Travelport.

Among these companies Global Distribution Systems or GDS are known by four types, they are Amadeus, SABRE, Travelport (Galileo or Worldspan), and Abacus. The Travelport is the GDS system that assists travel operators in booking flight tickets. As the travel operators use it hence it is in the B2B market and not meant for B2C or end users.

It gives all kind of information required to agents for answering customer queries as well as helps in managing their database while making ticket bookings.

Travelport was formed in 2006. Travel data of the tourism industry redefines the data in distribution systems connecting the core features of airlines and the subsidiary products. The organisation is also known for strengthening the track to meet the rising need of the travel business which includes railways, hotels, tour operators, cruise and car rentals.

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GDS Travelport provides services to more than 170 countries across the globe. North, Latin America, Western Europe, the Middle East and Asia-based tourism management companies and many travel operators use this technology abundantly to benefit themselves from services such as handling customer portals (including contact details, product specials, latest news or detailed support information), ticket booking, new product advisory, price analysis and much more.

Travelport GDS Systems: Drivers, Trends and Opportunity Analysis

The control of technology over the travel and tourism industry has created a tremendous opportunity for the growth of the GDS travelport system. It is now becoming a trend, and most of the travel agents prefer using these GDS systems to manage bookings.

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GDS Travelport not only supports insiders in managing their work and booking tickets, but it also helps them strategize future market approaches. GDS Travelport has influenced many private and government parties to invest in developing travel-related tools that can switch the revenue channels.

Many travel agencies or travel management companies prefer Travelport for booking flights because, doing this will benefit them more with many facilities as GDS Travelport can offer travel fares and prices on behalf of airlines as per IATA’s industry standard; this is because GDS Travelport is the first GDS that is labelled as NDC certified.

GDS Travelport also helps airlines merchandise their offering and brand schemes to Travelport using travel operators as well as travel management companies globally, in which more than 200 airlines are already practicing this technology. Using Travelport Universal API, online travel agencies can also avail the information directly.

Travelport GDS Systems: Limitations

Although GDS Travelport is widely used amongst many travel agents and travel management companies, there are some hitches that limit the adoption of GDS Travelport. Some of them are the cost of GDS based software and competition with other GDS based networking system companies.

Mostly, workers connected with travel management companies are habituated to manual work and a shift towards technology is another limitation that can slow down the growth of GDS Travelport to some extent. Due to the downturn in the global economy, many corporate travels have dropped, and this has also impacted the growth of GDS Travelport adoption.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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Ethno tourism is a travelling made to explore ethnic populace and gain knowledge of individual culture and customs by visiting and living among local people. Ethno-tourists travel with the aim to learn and experience about native people and their livelihood. This type of tourism mostly occurs in places that are rich in their cultural diversity, heritage, and unique history. India, Africa, Mexico, China, Japan, Abu Dhabi, Dubai are some of the globally recognised cultural tourism destinations.

Ethno-tourism includes activities based on the particular region’s culture; this involves performances, presentations and acts presented by indigenous communities. In a broader viewpoint, it comprises tribal, heritage, cultural, anthropological, and village forms of tourism.

Ethno tourism is mostly related to eco-tourism, wherein nature tourists visit different regions with the mindset to enjoy the natural beauty, as it’s hard to isolate the ethnic tourism from the countryside or landscape it occurs; therefore, ethno tourism and eco-tourism are interrelated.

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Ethno Tourism – Community-Based Eco-Tourism Market: Drivers

From the traveller’s viewpoint, growth in per capita income is fuelling the demand in the ethno tourism industry all over the globe. The feeling that tourists experience while practicing another culture is propelling the ethno tourism sector. Growing mindset to explore new cultures among the urban population and youth as well as an increasing per capita income are further boosting the ethno tourism sector.

Ethno Tourism – Community-Based Eco-Tourism Market: Opportunities and Trends

It is encountered that the tourism industry is prospering at a faster rate and many new regions are practicing ethno tourism based on eco-tourism; this is a vital activity for those regions whose heritage or culture are in the vanishing stages. Government, media and private sectors are also coming up with many schemes to support this concept as it is becoming the main source of income for the tribal or rural population who are withholding their culture.

This concept is not only popular among tourists coming from different regions; in fact, locals are also attracted to ethno tourism. The utmost opportunity in this market is an increase in the number of participating countries that are initiated to work while ensuring that tourism not only shelters the environment, on the other hand it also benefits indigenous people, hence becoming a trend of “community-based eco-tourism.” From the business point of view, the current trend of welcoming visitors and sharing lifestyles with them is now becoming commercialised. Most of these community members adhere to proper processes or set of work which they practice in routine.

Ethno Tourism – Community-Based Eco-Tourism Market: Restraints

Although demand in the ethno tourism industry can be witnessed significantly, factors such as its commercialised nature, expensive tours, and safety of the tourists are the major restraining factors in this market.

This type of tourism is extremely volatile and sensitive; it is entirely visitor driven business, players or communities that undertake ethno based eco-tourism often come across difficulties such as communication gap and hospitality skills; they even have insufficient market awareness. Moreover, there is a lack of reliable information on the ethno tourism business at the local and regional level.

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Ethno Tourism – Community-Based Eco-Tourism Market: Key Players 

Some of the major projects of the global ethno tourism community-based eco-tourism market include The Chalal-¡n eco-lodge situated in the Madidi National Park, The Ricancie Project, located at Napo region – they host visitors who go on guided tours and make traditional foods with community members, The SADC (South African Development Community) situated in South Africa, The Nordic World Heritage situated at Nordic and much more.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

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The Dark tourism, also called as grief tourism or black tourism is a type of tourism that involves travelling to places that are historically associated with tragedy and death. There are different categories of dark tourism – grave tourism, holocaust tourism, genocide tourism, cold war and iron curtain tourism, communism tourism, disaster area tourism, paranormal tourism, battlefield tourism and nuclear tourism.

There are many tourist spots that are indirectly or directly connected with death, like battlefields, museums and prison camps. Dark tourism is related to heritage and culture tourism and therefore history plays a vital role here. This facilitates the transfer of information regarding the past including unsung heroes and their struggles.

History does tell us about the past, but the question is how many people actually go on reading history books to get acquainted about the past Travels to the actual sites that have experienced a great deal of struggles and tragedies arouse interest in people.

And those people who hate reading history books get curious about the past because they actually visit and confirm with their own eyes – seeing is believing! Many case studies were carried out in this sector for example the study of Robben Island (South Africa), District Six (Cape Town) and The Apartheid Museum in Johannesburg.

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Dark Tourism: Aspects Driving Sector Growth

There are many tourist attractions such as beautiful landscapes with scenic beauties, wild life areas, etc. However, dark tourism focusses on sites that have associations with the past, be it a death site or a land where war has occurred or some heart-stopping tragedies have taken place.

The popularity of dark tourism is dependent on the number of tourists opting for vising dark sites. Motivating factors for tourists can be clubbed into biological and socio cultural forces that stimulate the behaviour of people. The desire to explore the unknown and unusual or paranormal can be considered as the pushing factors for dark tourism. Some of the general drivers are –

• Sites such as graveyards could be fascinating and prospective areas for possible retrospective and spiritual purposes
• Thrill and risk seeking lures tourists who like adventure, excitement and curiosity
• Need to get acquainted with the knowledge of a place that has experienced a tragedy like mass murder; again curiosity places a key role here
• Self-discovery and learning about such sites to boast about them later in social groups
• Urge to visit sites that have immortal memories linked with people or even stories about haunted mansions etc.
• Other religious reasons

Main factor that drives this sector is a fascination for the term “death” – even though it is negative and harsh, many people are curious to understand the term, as the concept of death itself is inevitable in nature and cannot be conquered.

Dark tourism can also be linked to heritage tourism, and hence the sites could have significant historical influence too, rather than being a mere site where a tragic event has taken place. Empathy could be one more aspect that relies on the visitor’s ability to know the heroic stories that might have taken place at a particular location. Emotional facet is an additional arm of motivation, as emotions create a sense of gratitude, insecurity, superiority or humility.

All these factors are intertwined with one another. The field is still being researched upon to understand the “why” aspect, which is literally driving people to visit places with dark attractions and activities.

The above mentioned aspects are just one angle that totally resides or depends upon the psychology of the individual that govern human traits and give rise to reasons such as “Ethical Must”, “Educational Motives”, “Roots Tourism” and “Empathy and Curiosity” which motivate the individual to visit dark sites, driving the upsurge of the dark tourism sector.

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Dark Tourism: Factors Hampering Sector Growth

Along the push factors, there are also the pull factors associated with the dark tourism sector. A tourist attraction may be educational or exploitative; this depends upon the visitors visiting the place. “Misinformation” about a place, hiding or omitting the challenges that were actually faced is a growth restraining factor for the dark tourism sector.

Then there are sites involving voyeurism, which questions the ethics of this sector. Other sector growth killers include high costs charged to tourists, insufficient facilities offered to tourists, negative marketing and publicity of dark tourism sites, negative perception of dark tourism and lack of skilled personnel to maintain the sites.

Dark Tourism: Worldwide Locations

Dark tourism is scattered worldwide. There are different dark tourism sites across the world, few of which are mentioned below:

• Concentration and Extermination Camp in Auschwitz (Poland)
• Ground Zero – The National September 11 Memorial (USA)
• Dow Hill in Kurseong (India)
• Hiroshima Peace Memorial Park (Japan)
• The Dracula’s Castle – Bran Castle (Transylvania)
• Alcatraz Federal Penitentiary (San Francisco, USA)
• Island of the Dolls (Mexico)
• Jack The Ripper (London)
• Bhangarh Fort (India)
• Kuldhara (India)
• Jallianwala Baug (India)

All these sites play a vital role in the concerned regional economy and in maintaining the image of that particular region. Generally, the destinations that are shortlisted as sites for dark tourism include museums, slums, historical ruins, cemeteries, war scenarios and areas where tragic incidents have occurred.

Dark tourism brings to life the past, the tragic incidents that occurred and the historical image they reflect due to which a region becomes popular. The dark tourism sector is influenced by these destinations as they tend to attract a lot of people, spreading the concept of dark tourism.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

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The travel intermediary’s role is fast changing the outlook of the tourism business. The flourishing growth of the travel intermediaries business is not only impacting the global surge of the travel and tourism industry, but it is also impacting the marketing outreach of several hospitality companies.

Tour operators are calling the shots in different tourism industries across the world and the large tourism enterprises are compromising on their profit margins to stay afloat in the industry. Experts believe that this is also affecting the overall economy of tourism destinations.

There is a wave of new travel portals which is challenging the development of the travel intermediaries business. But industry observers say that the tour operators or the travel intermediaries are adapting to this technological change to reap the benefits from the evolving global tourism industry.

Travel intermediaries businesses are upgrading their technology by incorporating software such as GDS, which is an extremely helpful platform to detect customer behaviour and market upsurge.

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Travel intermediaries businesses are also changing their business strategy to stay ahead of competition. Several studies have shown in the past that leisure travellers around the world do prefer to buy help from travel intermediaries. Travel intermediaries are holding their grounds in this turbulent time because of certain reasons.

The basic and the foremost reason is that these agents often come up with lucrative offers and tailor-made travel itinerary which lures many travellers. A good travel expert will always try to judge the demand of each customer and will offer them some exclusive ideas and solutions.

The travel intermediaries business is growing because a massive pool of customers still prefers to save their hard earned money during their tours.

As most of the travel intermediaries have a lot to offer and as they directly deal with a gamut of hotel chains and flight operators they successfully help save travellers’ money by gauging the need and the psychological bent of the customer.

The in-depth knowledge of travel intermediaries on destinations is an added advantage for travellers. This knowledge not only helps them ensure traveller safety but also gives them a leverage to win the confidence of their customers.

Travel Intermediaries Business: Game Changers

The boom of the travel intermediaries business is not only facilitating the surge of the travel domain, but it is also helping all the stakeholders of the travel industry including airline service providers and hotels.

Travellers seek the expert help of travel intermediaries to create a hassle-free travel itinerary and most of the tech savvy millennial travellers choose to travel with travel intermediaries as they offer some lucrative deals to their customers.

As they buy in bulk travel agents get the best offers from hoteliers and airline operators and this mutual dependency between travel intermediaries and other key stakeholders of the travel industry is complimenting the growth of the travel intermediaries business.

The edgy technological backups are revamping the public outreach of the travel intermediaries business. Introduction of new and advanced software is further changing the scene of the travel intermediaries business.

Travel Intermediaries Business: Restraints

The scope of growth of the travel intermediaries business is skyrocketing. But most of the airline operators are rolling out special apps and offers to woo customers and hoteliers are also following the same route to increase their global customer base. This is likely to pose challenges to the growth of the travel intermediaries business.

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Travel Intermediaries Business: Top Companies

The travel intermediaries business is extremely competitive but travel intermediaries are redefining their business approach to say relevant. Vantage Deluxe World Travel, Global Work and Travel Company, Global Vacation Network, Thomas Cook, Zicasso, and Outward Bound are some of the well-known companies in the travel intermediaries business.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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