The grass fed beef market is anticipated to secure a valuation of USD 12.4 billion in 2023 and is predicted to reach USD 20.4 billion by 2033. The market is estimated to register a CAGR of 5% during the forecast period.
The grass-fed beef market is anticipated to expand due to a growing awareness of health benefits and the rising popularity of balanced diets, coupled with increased online sales of bulk food ingredients.
However, environmental concerns regarding the ecological impact of grass-fed beef remain significant. While this meat is often regarded as a sustainable option, grass-fed cattle require approximately nine acres of land for grazing—three times more than conventional beef cattle—and consume 35% more water and 30% more land compared to their grain-fed counterparts. Furthermore, producing one pound of grass-fed beef generates 500% more greenhouse gases than conventional beef.
As consumers become more conscious of their eating habits and seek sustainable manufacturing practices in light of escalating carbon emissions, sales of grass-fed beef may face challenges.
Which are the Key Factors Influencing the Global Market?
- Health and Nutrition: The increasing demand for healthy alternatives influences the global market. Grass fed beef is rich in omega-3 acids, antioxidants, and lower fat content with rich nutrition.
- Sustainability and Animal Welfare: Consumers are concerned about environmental impacts and animal welfare, increasing the demand for grass fed beef. Consumers are regulating strict rules toward animal cruelty and choosing eco-friendly options.
- Taste and Quality: Various end users prefer grass-fed beef to conventional beef due to its flavor, taste, and texture. The food sector provides natural flavor, natural taste, and high-quality products to meet consumers’ requirements.
- Labeling and Marketing: Food manufacturers are concerned about the marketing and labeling of products. These labels assure them to sell their products to increase revenue. These manufacturers enhance transparency related to their products to their consumers to build trust among them.
- Local and Organic Movements: Consumers are growing their interest in organic and local food. Further, they visit local farmers to learn about sustainable agriculture practices and produce eco-friendly products.
These are a few factors flourishing the global market during the forecast period.
Key Takeaways:
- The grass fed beef market is estimated to register a CAGR of 5% with a valuation of USD 20.4 billion by 2033.
- The United States is anticipated to secure a maximum share of 29.5% during the forecast period.
- Germany is capturing a significant share of 14.5% of the global market by 2033.
- In the historical period, the market registered a valuation of USD 11.9 billion in 2022 with a CAGR of 2.9%.
- The food service sector is leading the global market by capturing a maximum share by 2033.
- With a share of 0.9%, Australia is significantly driving the global market by 2033.
How Key Players are Adding Values in the Global Market?
Key players innovate advanced products by investing significantly in research and development activities. These players play a vital role in expanding the global market through several marketing methodologies. These marketing methodologies are mergers, acquisitions, partnerships, product launches, and collaborations.
Key players focus on developing high-quality, sustainable products to reduce carbon emissions and attract consumers’ requirements. They are distributing their products on e-commerce websites, retail shops, and social media platforms to increase their sales volume.
Recent Developments in the Global Market
- Clearview Valley Farm is specialized in grass-finished and grass-fed beef. The company offers consumers sustainable and organic farming products to expand their business portfolio.
- Strauss Brands produces various beef products such as roasts, ground beef, and steaks to expand its portfolio and enhance the business. They are direct sales and deliver their products from the farm to the consumer’s doorsteps
Complete Market Review: A Full Report Analysis
Grass Fed Beef Market by Category
By Form:
- Raw Meat
- Processed Meat
- Fresh Processed
- Cured
- Smoked
- Restructured
- Slices
- Chop meat
- Steak cuts
- Cuts
- Patties
- Sausages
- Nuggets
- Meatloaf
- Dried
- Others (Fermented, Pickled, etc.)
By Format:
- Chilled
- Frozen
- Shelf Stable
By End Use:
- Food Processing Industry
- Foodservice (Hotels, Restaurants, Cafés
- Sauces, Dressings, and Glazes
- Snacks
- Baked Products
- Ready Meals
- Processed Meat Products &Marinades
- Seasoning
- Instant Noodle/Pasta
- Soups, Stocks, and Bouillon
- Others (Pie Gravies, etc.)
- Institutional
- Household (Retail)
By Distribution Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Hypermarkets/ Supermarkets
- Specialty Meat Outlets
- Groceries/Mass Retailers
- Wholesale Club Stores
- Butcher Shops
- Ranch
- Online Retailing
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa
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