Market Research Blog

Global Photographic Paper Market – Overview

In the recent years, the printing industry has seen significant growth due to adoption of better printing technology, which increases aesthetic look of the product. Photographic paper is layered with a light sensitive chemical that is used for creating photographic prints. Photographic paper when exposed to light can capture the image/picture and can be developed as a visible picture. Photographic paper is mainly made of fiber-based paper (FB) and resin-coated paper (RC) with baryta layer (barium sulfate) as a photographic emulsion.

In addition, photographic paper also helps in developing image on the paper only by fixing and clearing. Furthermore, photographic paper can also imprint high-quality image in order to replicate a better captured object. Due to excellent high-quality imaging on photographic paper, it can be used for making hoardings, posters, magazines, etc.

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Global Photographic Paper Market – Dynamics

The photographic paper market is expected to grow significantly on the backdrop of increasing trend towards advertisements by using printed hoardings and posters. Printed advertisement also increases the brand favorability and purchase intent towards the product, which is expected to projected to drive the demand for photographic paper. In addition, printed communication is permanent, easily re-readable and portable, which increases the trust for the content or the product.

All these above factors are also anticipating the photographic paper market to grow during the forecast period. According to a survey by the Two Sides Organization in June 2017, nearly 73% of respondents preferred reading a printed magazine than reading a magazine on electronic device. All these factors are expected to drive the growth of the market for photographic paper. In March 2017, Ilford Photo, a subsidiary of Harman Technology Ltd., developed a new range of photographic paper with silver halide for providing better black and white prints.

In September 2018, Fujifilm Manufacturing Europe B.V. introduced silver halide colour photographic paper at the Photokina 2018 event. Moreover, high manufacturing cost of the paper owing to the usage of silver halide in the manufacturing process is expected to hamper the growth of the market for photographic paper.

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Global Photographic Paper Market – Regional Overview

In North America, the U.S. is expected to be leading market during the forecast period. In Asia Pacific, China and India are expected to witness high growth in the photographic paper market. Furthermore, China and India have seen a significant growth for photographic paper due to increasing trend for printing in several applications. In Europe, France, Germany and the U.K are expected to witness sluggish growth due to saturation for printing industry during the forecast period 2018–2028.

Global Photographic Paper Market – Key Players

Examples of some of the key players operating in the photographic paper market are Canon Inc., Fujifilm Holdings Corporation, Eastman Kodak Company, Seiko Epson Corporation, China Lucky Group Corp, HP Inc., Shantou Xinxie Special Paper Technology Co., Ltd., Brother Industries, Ltd., Harman Technology Ltd., Hahnemühle FineArt GmbH, Foma Bohemia spol. s.r.o. (Ltd.), etc.

The report is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

The global market is divided into seven major regions –

• North America
• Asia Pacific excluding Japan (APEJ)
• Latin America
• Eastern Europe
• Western Europe
• Japan
• Middle East & Africa (MEA)

Global Photographic Paper Market – Segmentation

The global photographic paper market is segmented by material type, thickness, distribution channel, and end use. The pricing for photographic paper has being done based on material type segment in US$ million, and the volume is considered in tonnes.

On the basis of material type, the global photographic paper market is segmented into –

• Paper
• Fiber – Based Papers (FB)
• Resin – Coated Papers (RC)
• Plastic
• Baryta Layer

On the basis of thickness, the global photographic paper market is segmented into –

• Less than 80 GSM
• 80 GSM to 150 GSM
• 150 GSM to 250 GSM
• 250 GSM & Above

On the basis of distribution channel, the global photographic paper market is segmented into –

• Hypermarket / Supermarket
• Retail Stores
• Convenience Stores
• E-Commerce

On the basis of end use, the global photographic paper market is segmented into –

• Household
• Commercial
• Others

The rising demand for vegetarian or flexitarian diet coupled with the increasing concerns regarding the environment is driving the plant-based fish market.

According to Future Market Insights (FMI), the global plant-based fish market is anticipated to rise at 28.0% CAGR during the forecast period from the year 2020 to 2030.

As the manufacturing industry has become more advanced providing larger shelf-lives to plant-based fish products suitable for prolonged consumption, the global plant-based fish market growth is accelerating steadily.

Due to the increase in vegan population across the world, the demand for plant-based protein sources is skyrocketing. Besides this, the well-developed healthcare and fitness centers are catering to the further market expansion during the current years.

Rising prevalence of food sensitivities such as sea-food allergies, lactose intolerance, and others are making more people inclined to the plant-based fish products to meet their requirements.

Though COVID-19 outbreak has restricted overall growth of the market to an extent, it is likely to recover especially with people moving away from meat consumption to healthier plant based alternatives, including plant-based fish.

FMI offers an exhaustive overview of the global market. It covers various growth drivers and restraints.

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Some of the key takeaways from the report are highlighted below-

• The ‘new normal’ of going vegan is aiding in the rapid expansion of plant-based fish market growth rapidly
• Europe currently dominates the plant based fish market. In the coming years East Asia too will emerge as an attractive market
• Burger patty is most popular among product segments. With leading food chains launching plant based fish burgers in their menu, growth witnessed in the segment is likely to accelerate
• Demand for soy based fish products will surge considerably in coming years especially with consumers seeking out alternative for meat protein
• Sales through hypermarkets will remain high, although online channels too will witness a proliferation of brands selling plant based fish products

“Rapidly increasing demand for sea-food alternatives are propelling the global plant-based fish market growth substantially. Furthermore, increased environmental concerns and significant rise in vegan population is boosting the market demand worldwide,” says an FMI analyst.

COVID-19 Impact Analysis

Due to the recent COVID-19 pandemic, the global plant-based fish market has faced several hurdles such as closing down of manufacturing units during the lock down period, decreased manpower, scarcity of raw materials and ingredients, affected logistics sectors, and others.

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As a result the global plant-based fish market has been impacted heavily. End users such as vegan restaurants, food supply chain, and others have been non-operational for quite a long time in this year, as a result of which the market growth has slowed down.

In the upside, the novel coronavirus outbreak has made people more conscious about their health resulting increased inclination towards healthy food supplements including proteins which has worked in the favor of plant-based fish market.

According to FMI, the global plant-based fish market is expected to gain back its position by the first quarter of 2021, paving new paths to the key market players.

Who is Winning

As the global plant-based fish market growth is accelerating rapidly, the key market players such as Gardein by Conagra Brands, MorningStar Farms, Symrise, Beneo GmbH, Crown Soya Protein Group, and others are approaching strategic ways along with heavy investment to leverage the market potential.

For instance, Crown Soya Protein Group has launched their textured soya protein soytex which can be used in diverse range of applications such as minced fish fillings, burgers, fishballs, patties, sausages, and others.

Symrise has brought their sustainable and authentic range of plant-based proteins such as taste solutions for typically meaty to aromatic veggie taste solutions, customized plant-based fish solutions for flexitarians, and others to target broad range of end users.

Gardein by Conagra brands has come up with their extensive range of plant-based fish products such as soups, noodles, and others which are produced from 100% vegan ingredients. As the global plant-based fish market is forecast to grow further, the key market players are expected to witness tough competition during the forecast period.

More Valuable Insights on Plant-Based Fish Market

In the latest report by Future Market Insights, we offer a detailed unbiased analysis of the global Plant-based fish market, providing historical data for the period of 2015-2019 and forecast statistics for the period of 2020-2030. In order to understand the global market potential, its growth and scopes, the market is segmented on the basis of Product Type (Burger Patty, Fillets, Crumbles & Grounds, Chunks & Tips, Shreds, Cutlet, Strips, Tenders, & Fingers, and Meatballs (Meatless)), Source(Soy-based Protein, Wheat-based Protein, Pea-based Protein, Canola-based Protein, Fava Bean-based Protein, Potato-based Protein, Rice-based Protein, Lentil-based Protein, Flax-based Protein, Chia-based Protein, and Corn-based Protein), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Food Stores, Online Retail, and HoReCa (Food Service Sector)), By Fish Type (Tuna, Crab, Shrimp, Others), across six major regions (North America, Latin America, Europe, South Asia, East Asia, Oceania, MEA).

 

The U.S. Department of Agriculture (USDA) guidelines recommend the consumption of tilapia as a rich source of protein with 20 grams accounted for in a small fillet. Tilapia also contains a relatively comparatively smaller quantity of saturated fat content. The increasing number of pescatarians globally is strengthening the tilapia market, finds Future Market Insights (FMI) in a study. Benefits in terms of sustainability offered by tilapia in comparison to other animal-based products, will facilitate growth of the market at a CAGR of over 4% between 2021 and 2031.

Tilapia is a widely grown fish in the global market and is considered a sustainable source of seafood. Key players in the global tilapia market are anticipated to gain from the increasing demand for tilapia especially in emerging markets. Manufacturers in China and Egypt are anticipated to gain ground, as these countries have established infrastructure backed by a dedicated consumer base.

Production of Nile Tilapia is primarily witnessed in MEA, Asia Pacific, and Latin American countries. However, North America led by the United States is also upgrading its production capacity through investments in aquaculture projects. Food industry will remain a chief end user accounting for over 40% sales registered in the market.

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Key Takeaways from the Tilapia Market Study

• South and East Asian countries led by China are expected to lead the tilapia market, with value market share of 42.1% and 33.0% respectively.
• The United States is anticipated to account for over 95% of sales in North America over the forecast period due to increasing consumption of packaged and processed tilapia products.
• The U.K. will emerge as a highly lucrative market, exhibiting over 7% y-o-y growth in 2021
• Germany and France will exhibit considerably high demand for Tilapia, emerging as lucrative markets within Europe

“Manufacturers are developing advanced production and harvesting technologies to enhance the quantity and quality standards of tilapia production. These novel technologies are also expected to reduce the incidence of disease in tilapia farms, which will positively influence operations and sales in the foreseeable future,” says an FMI analyst.

Tilapia Establishing its Presence in Retail Space

The application of tilapia in the food industry is expected to remain considerably higher than others (pharmaceutical, animal feed). Emerging markets for tilapia such as United States, and India, are witnessing a rising demand of frozen, ready-to-eat tilapia products. Gradually and progressively tilapia and its products are gaining a notable presence in retail shelfs even in relatively remote regions due to its availability and ability to thrive in harsh and varied environmental conditions.

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Polyculture for Tilapia Farming Boosting Production

Efforts towards sustainability in tilapia farming, has pushed manufacturers to adopt polyculture, enhancing productivity in return. Manufacturers are analyzing polyculture of tilapia among other fishes such as catfish, prawns, and some predatory species such as largemouth bass to reduce tilapia overbreeding. Different species for polyculture influences quality as well as production quantity.

Who is winning?

Some of the leading players operating in the Tilapia market are Baiyang Aquatic Group, Blue Ridge Aquaculture, Inc., A.O.Kingdom International Co., Ltd, Nova Sea Foods, Hainan Sky-Blue Ocean Foods Co, Hainan Xiangtai Fishery Co, Guangdong Evergreen Conglomerate Co., Ltd., Hebei Zhongjie Tilapia Breeding Co. Ltd, Amyco Group Limited., Regal Springs, and other players.

Key players of Tilapia are striving to consistently develop novel aquaculture techniques and vertical integration. Tilapia manufacturers such as Baiyang Aquatic Group has achieved vertical integration in the supply chain of tilapia by establishing fish feed unit, and tilapia processing unit. Tilapia processing unit utilizes all the waste generated in the filleting procedure and uses it for the production of various products such as pharmaceuticals, cosmetics, and other products.

• In November 2020, Blue Ridge Aquaculture (BRA) invested US$ 2.5 Mn in a nursery facility to support existing as well as increasing farming activities.
• Government of Singapore is envisioning elimination of export for food, thus manufacturers of tilapia in the country has huge opportunity to grow as the government is providing all the essentials at a minimal cost.

Get Valuable Insights into Tilapia Market

Future Market Insights, in its new offering, provides an unbiased analysis of the Tilapia market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the Tilapia market based on Source (Organic, Conventional), Species (Nile Tilapia (OREOCHROMIS NILOTICUS), Blue Tilapia (OREOCHROMIS AUREUS), Mozambique Tilapia (OREOCHROMIS MOSSAMBICUS), and Wami Tilapia (OREOCHROMIS UROLEPIS HORNORIUM)), Form (Fresh and Processed), Sales (Direct Sales, Retail Sales), and Application (Food Industry, Pharmaceutical Industry, Animal Feed, Pet Food, Food Service, Retail) across seven major regions (North America, Latin America, Europe, Asia Pacific, Oceania, Japan, and Middle East and Africa).

Isomalt is anti-cariogenic, due to which it does not promote tooth decay. It is considered to have several health benefits, which is expected to spur isomalt sales. As per a study by Future Market Insights (FMI), the isomalt market is expected to surpass US$ 900.5 Mn in 2021.

Oral bacteria cannot convert isomalt into decay-causing acids easily. Thus, acidic condition that leads to demineralization does not develop after isomalt consumption, as compared to the one that occurs after eating normal sugar. Regulations by the Food and Drug Administration (FDA) allow manufacturers of sugar-free isomalt-based products to make health claim- ‘Does not support dental caries’ if those products do not reduce plague PH less than 5.7 upto 30 minutes after consumption. This safety property is fuelling the demand for isomalt.

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While isomalt have application across various industries, the beverages sector will account for maximum sales registered in the market. The demand from beverages sector is expected to rise at above 7% CAGR, sealing its dominance among end users between 2021 and 2031. Meanwhile, isomalt obtained from conventional sources will continue registering high sales, however, increasing focus on greater health benefits will tip scales in favour of organic isomalt.

Regionally, Europe will continue leading the market through the course of the forecast period. The presence of several leading manufacturers will give tailwinds to growth registered by the Europe market.

Key Takeaways from the Isomalt Market Study:

• Despite a period of subdued growth amid COVID, isomalt market will continue expanding at a positive CAGR of 6.1% between 2021 and 2031
• Rising incidence of diabetes has been spurring sales in the U.S., pushing it to account for nearly 90% of the North America market
• While Europe continues dominating the global market, EU-4 countries will account for maximum isomalt sales through the forecast period
• The U.K. will emerge as a highly lucrative market for isomalt, registering over 7% CAGR, after a period of decelerating isomalt sales in 2020
• China will account for maximum shares of sales recorded in isomalt due to greater focus on health and wellness among consumers in the country

“Increasing applications of isomalt across diverse industries will result in market growth. In order to gain edge amid competition, manufacturers are launching new products with isomalt as a key ingredient. Isomalt is used to make various products such as confectionery, sugar confectionery, dairy products, bakery products, sports drinks, and others. Due to its low calorie content, isomalt is being increasingly used in various infant nutrition formulas and pharmaceutical products. .” Said a lead analyst at FMI

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Plant-based Isomalt Gaining Popularity

Nowadays, people are inclined towards consumption of vegan products. According to SPINS report, U.S. retail sales of plant-based food grew 11.4% last year to US$ 5 Bn. People are shifting from use of animal products due to rising concerns, such as personal health and animal welfare. Isomalt is extracted from the plant sources such as beet, peaches, berries and hence is finding space in shelves of the consumers that are opting for plant-based diets and healthier food options.

Who is winning?

Some of the leading companies offering isomalt are BENEO GmbH, Cargill, Inc., Merck KGaA, Baolingbao Biology Co., Ltd., Akhil Healthcare Pvt Ltd, SINO Food Ingredients (SINOFI), KF Specialty Ingredients, Wilmar BioEthanol, Deiman SA de CV, Quadra Chemicals Ltd, S. A. Pharmachem Pvt. Ltd, and others

Manufacturers of isomalt are focusing on offering products through various online retailers to reach large consumer base. Food products are mainly perishable, and food and beverage products have to meet the quality expected by buyers and must comply with regulations. Isomalt, owing to its resistance to moisture, has a good shelf life. Therefore, it can be sold without deterioration. Making products easily available can boost the number of consumers purchasing a product. Several manufacturers are moving towards online channels with an aim to sell their products globally. This is helping them to increase their sales and growing their businesses.

Get Valuable Insights into Isomalt Market

Future Market Insights, in its new offering, provides an unbiased analysis of the Isomalt market presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the Isomalt market based on product type (Isomalt Isolate, Isomalt Concentrate), By Application ( Nutritional Beverages, Clinical Nutrition, Bakery, Meat Product, Nutritional Powders and Bars, Protein Fortification, Dairy Beverages, Supplements, Infant Nutrition, Dairy Products, Cheese, Coffee), and By Distribution Channel (B2B, and B2C) across seven major regions.

About Food Market Division at FMI

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

 

Defense Advanced Research Projects Agency (DARPA) recently announced a new program that aims to improve military communications at a millimeter (Mm) wave, with digital phased arrays. The current millimeter wave system, which is platform-specific and inconvenient, lacks interoperability and sufficient security. To make it broadly applicable with improved security attributes, researchers are expected to face multiple technical challenges such as wideband frequency coverage, mesh networking, and precision beam pointing. DARPA’s newly announced program is supposed to create a multi-beam to operate at 18-50 GHz for optimum security in communications among multiple military platforms. Recent findings highlight growing interest in the broader use of the Mm wave frequency band to achieve enhanced security in communications occurring on small mobile platforms. Advances in Mm wave, multi-beam phased arrays, and other technologies such as digital radio are foreseen to drive transformation of networked mobile platforms, which will eventually impact communication.

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Demand in Command & Control to Persist; Land Force to Register Maximum Use

Growing demand for multi-intelligence ground systems, and large-scale, high-performance data and signal processing is anticipated to drive applications of military communications in Command & Control, followed by in Intelligence, Surveillance, and Reconnaissance (ISR). In terms of end use, the adoption of military communications solutions by Land Force will remain the maximum, compared to Air Force and Naval Force. Military communications will continue to play a pivotal role in warfare, with numerous technological advancements and potential applications. As indicated by a recently released research report by Future Market Insights, the global military communications market is expected to attain a value exceeding US$ 68 Billion by the end of 2028, witnessing healthy expansion at a CAGR of 9.9% over a 10-year projection period, 2018-2028.

2.5X Growth Predicted for Satellite Communication Systems, Strongly Backed by Rapidly Improving Satellite Communication Infrastructure

For more than four decades, satellite systems continue to be on the leading edge of military communications. However, it is most likely that a range of cutting-edge terrestrial communication technologies such as smart phone will outweigh the capabilities of satellite communication technology in upcoming years. Researchers and technology experts are currently exploring various ways of introducing the satellite coverage technology to terrestrial communication systems used commercially.

Fixed satellite service and mobile satellite service providers can create abundant opportunities for the development of advanced military communication equipment. Furthermore, collaborations involving satellite communication service providers can potentially create a heap of new revenue generation channels for advanced and connected military communication solution providers. The revenue through adoption of SCS (satellite communication systems) is predicted to grow 2.5X during 2018-2028.

The military is rapidly going ‘wireless’, specifically for sensor-driven security, environmental control, tactical applications, and yard management. Military wireless communication systems are often designed to operate in harsh environments, where the equipment is exposed to stringent environmental factors. Furthermore, these systems also provide high-level security to protect sensitive data critical for national security and tactical operations. Swift development of commercial wireless communication technology has surged the interest of the military community in leveraging commercial technologies for addressing incessant communication needs.

Market Taxonomy

The global military communications market has been segmented into:

End User

• Air Force
• Land Force
• Naval Force

Component

• Systems
  • Satellite Communication Systems
  • Radar & Sonar Systems
  • Radio Systems
• Services
  • Consulting
  • Testing & Integration
  • Support & Maintenance

Application

• ISR
• Situational Awareness
• Command & Control

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About Technology Division at Future Market Insights

The technology team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.

According to a recent market report published by Future Market Insights, titled “Photo Printing and Merchandise Market: Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 – 2028,” the US$ 16.9 Bn photo printing and merchandise market is expected to register a CAGR of 2.6% through the forecast period. Emergence of 3D printing technology and elevating use of smartphone applications will however manage to sustain the market growth at a passive pace, through 2028.

The latest trends in the photo printing and merchandise market include Ecommerce companies focusing on offering online photo printing services and a majority of manufacturers focusing on introducing photo printing kiosk with enhanced connectivity features. While these trends are likely to uplift the market scenario slightly, the overall growth of the photo printing and merchandise market will reportedly remain sluggish throughout the projection period.

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Photo printing currently accounts for a major share of the total market revenue, owing to continued popularity of printed photographs among consumers. However, it is most likely that the photo printing segment will lose its market share to merchandise printing, predominantly attributed to bolstering demand for merchandise printing products such as mugs, pillows, cushions, photo books, and others. By the end of 2028, the revenue contribution through merchandise printing to the global photo printing and merchandise market value is anticipated to reach around 25%. The report projects merchandise segment to witness a steady CAGR of 4.4% over 2018-2028.

Furthermore, digital printing is expected to take over the film printing module, whereas mobile printing mode is foreseen to win a major market share over desktop printing. The market progression in this direct has been attributed to rapid digitalization that has been evidently impacting the industries worldwide, since the past decade. Regional analysis of the global photo printing and merchandise market reveals continued dominance of North America with more than 27% share of the market value. Decent growth prospects have been estimated for the market, in North America and Western Europe.

As indicated by the competition landscape assessment provided in the report, the tier 1 companies currently account for a majority revenue share of around 45%, followed by the share of around 40% contributed by tier 3 companies participating in the global market for photo printing and merchandise. The tier 2 players are responsible for generating nearly 15% share of the total market revenue. Key players are increasingly focusing on the growing demand for merchandise products and innovation in the photo printing technology.

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The report highlights a few key developments in the market, including a recent launch of a process-free technology portfolio by the Eastman Kodak Company, which has been named as ‘KODAK SONORA UV Process Free Plate.’ This plate is capable of delivering longer run lengths (up to 30,000 impressions) compared to any other process-free plate, and offers a range of benefits of UV technology, flexibility, high print quality, and faster drying times. With this technology, the company has introduced a range of new applications, delivering more efficient, faster, and more sustainable results.

About Technology Division at Future Market Insights

The technology team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.

The emergence of the live streaming trend and virtual reality technology is a great opportunity for major players to develop innovative offerings in the OTT content market. An increase in the adoption of high speed broadband, along with the increasing demand for smartphones and smart televisions is contributing to the growth of the OTT content market. Players in the market are continuously upgrading their product portfolios to meet the increasing demands in the competitive global OTT content market.

The presence of multiple regional and global players has resulted in market fragmentation over the years, and vendors are focusing on differentiating their content and platform offerings to retain competitive edge. The impact of government regulations is moderate and the demand for regional content is comparatively high. New players are looking to partner with telecom providers and outsource OTT content while the main strategy of distributors is to source content from the different OTT players. As viewers demand the most trending content, distributors need to buy such content from content providers, which lets the content providers have an upper hand, hence limiting the bargaining power of distributors.

FMI recently published a report on the global OTT content market. According to the study, the worldwide OTT content streaming market reached a valuation of around US$ 74.7 Bn in 2021, and is slated to surge at a CAGR of 17.4% to reach US$ 315.6 Bn by 2030.

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Proliferating Penetration of Mobile and Other Connected Devices to Push Market Revenue in the Coming Years

Smartphones and tablets have become the first go-to devices for communication and content consumption. Additionally, with the rapid adoption of 4G services in developing countries and the First World moving towards advanced telecommunications technologies, mobile Internet diffusion is anticipated to accelerate in the coming years. Optimal pricing of 4G enabled phones has led to increasing smartphone penetration in various regional consumer markets, leading to a surge in demand for OTT content.

At present, OTT content and related services are an attractive and feasible alternative to traditional entertainment channels. Growing preference for OTT content can be attributed to expanding content libraries and affordability relative to conventional TV subscriptions. For instance, subscription video on demand (SVOD) services led by Netflix, Amazon, and Hulu, are very popular among users owing to the affordable pricing structure.

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Limited Offline Availability May Create a Roadblock to Market Growth

A disruption in the Internet connection when a user or subscriber avails VoD services generally results in the re-streaming of the video. This can lead to user dissatisfaction caused by the loss of time and data in consuming the content. The content not being available offline for download further creates a poor customer experience. These factors may lead to restrictive adoption of OTT content services.

About Technology Division at Future Market Insights

The technology team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.

The global market for enterprise A2P SMS is highly fragmented with the presence of a plethora of players striving to stay ahead in the game. The low scope of product differentiation is also intensifying the competition among the current players. This is also creating barriers for new players who want to venture into the market. According to the report, the leading service providers of enterprise A2P SMS are acquiring several small-scale vendors. The regional players are also strengthening their position in the market with extensive marketing activities, thus, pushing the market landscape towards consolidation in the near future.

The companies in the global enterprise A2P SMS market are adopting innovative approaches and leveraging emerging opportunities in this space. Latest insights reveal that the strategies applied by the market players does not follow a specific status quo. The strategies range from mergers and acquisitions to the adoption of new technologies, product launch, and market expansion.

In spite of the robust trend of online messaging apps, several consumers in the developing regions still employ SMS as their primary source of digital communication. According to the report, marketers are not oblivious to this fact and are thereby using A2P SMS services for boosting their marketing efforts and reaching out to a wider customer base. Not only are private organizations taking leverage of this service, governments across developing countries are using it to communicate key information regarding policies and regulations with their citizens.

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The growing pervasiveness of enterprise A2P SMS is the next generation of technological advances which will be one of the core points of interaction in both the B2B as well as B2C sectors. The growing demand for mobile business applications across the globe fuelled by the convergence of IP messaging and SMS solutions has triggered the adoption of enterprise A2P SMS, according to a recent market research study published by Future Market Insights. According to this report, the global market for enterprise A2P SMS is projected to be valued at US$ 100,103.5 Mn by the end of 2028 rising from a valuation of US$ 53,600.0 Mn in 2017. The market is likely to foresee a stable growth rate of 5.8% from 2018 to 2028.

Hybrid Cloud-based Messaging Platform and 2FA to Surface as a Principal Trend

Messaging solution providers in this market offer multi-channel cloud-based mobile marketing platforms for creating SMS campaigns and push messaging. This also allows marketers to send messages virtually to each mobile device utilising push notifications, email, SMS, outbound dialling, IP messaging, and social media channels. These solutions increased the scalability to marketers.

Companies offering these solutions include Vibes, mGage, Fastsms, LLC, and Mblox, Inc. On the other hand, SMS-powered two-factor authentication or 2FA is an effective and efficient tool that requires users to enter a password along with the short code delivered through SMS to a handset. This supplementary authentication method offers a more secure user experience and is poised to progress steadily over the years ahead.

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Spam Messages to Act as a Roadblock in Market Progression

Phishing, spam, spoof and malware transmitted via the mobile messaging system negatively impacts subscriber trust, weakens brand loyalty and intensifies the operating costs as well. Mobile spam affects the revenue and brand value of operators, advertisers, app developers, subscribers, and device manufacturers. According to analysts at Future Market Insights, this factor is expected to act as a major roadblock in the growth of the global enterprise A2P SMS market in the long run.

About Technology Division at Future Market Insights

The technology team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.