Market Research Blog

The global pet food premix market is estimated to reach a market valuation of USD 2,654.3 million in 2024. Over the forecast period, global pet food premix demand is expected to surge at a 5.1% CAGR. By 2034, the total market is projected to reach a USD 4,008 million valuation.

Rising consumer awareness about the connection between pets and their owners is driving increased demand for protein-based products for pets, alongside intensifying animal farming practices. Pet owners now seek foods that mirror current human food trends in nutrition and health.

Understanding the use of ingredients such as vitamins, minerals, trace elements, and other essential components in pet food premix products, and the trend towards ingredient transparency, aligns with predominant consumer demand for clean labels and a desire to know what goes into their pets’ food.

Many serious illnesses in pets result from inadequate intake of vitamins and minerals, leading to a weakened immune system and increased susceptibility to various diseases. Ensuring proper nutrition is crucial for the healthy growth of pets, benefiting their overall health by providing essential vitamins and minerals in their food.

Future Market Insights (FMI) reports a significant surge in the Food Premix Market, driven by increasing consumer demand for fortified and convenient nutrition solutions. This growth is fueled by advancements in premix formulations and rising health awareness globally

The pet food premix industry is experiencing significant growth, driven by increasing demand for high-quality and nutritious pet food products. Sales of pet food premixes are projected to rise as pet owners seek customized and balanced diets for their pets. The market’s value is forecasted to expand, supported by advancements in pet nutrition and rising pet ownership rates globally. This growth trend is expected to continue, with a strong emphasis on health and wellness in pet care

Key Takeaways from the Global Pet Food Premix Study:

• The pet food premix market is projected to progress at a CAGR of 5.1% during the forecast period.
• The United States pet food premix market is expected to develop at a 4.6% CAGR during the forecast period.
• Based on form, the dry form segment is expected to dominate the pet food premix market with a 36% market share in 2024.
• Based on ingredient type, the vitamin segment is expected to hold a leading market share of 32%, aiming for a market valuation of USD 849.3 million in 2024.

“Pet food premix market players who invest efficiently in research and development and marketing are likely to generate higher sales than their competitors owing to their strong brand positioning,” – Nandini Roy Choudhury, Client Partner at Future Market Insights.

Competition Outlook

The pet food premix market comprises several significant big and small players. Though significant, there are no dominant single players. Brands are focusing on enhancing their production capacity and supply chain to cater to a wider audience. The players are establishing collaborations and partnerships among themselves to innovate products as per the customer appeal.

Strategies such as diversifying product range in terms of various formats and being available on multiple sales channels are proving to be leaders.

Industry Updates

• In May 2023, DSM, a global health and nutrition company focused on purpose, revealed its intention to construct a state-of-the-art nutritional premix plant in Tonganoxie, Kansas. The new facility aims to supply the pet food industry with top-tier nutritional premixes for use in branded pet food products worldwide, with full operational readiness expected by early 2025.
• In February 2023, Evonik introduced its inaugural plant-based premix, PhytriCare® IM, designed to support animal health. This new product utilizes selected plant extracts rich in flavonoids, renowned for their anti-inflammatory properties. PhytriCare® IM is now accessible across the EU, with approval processes underway in other countries.

Leading Pet Food Premix Brands

• ADM
• DSM
• Wisium
• Zinpro
• Alltech
• Trouw Nutrition
• MIAVIT
• Koudijs
• Premier Nutrition
• AVITASA
• Nutri-Science
• MG3MIX
• D&D Ingredient
• Cargill Provimi
• Jubilant Ingrevia
• Others

Get valuable Insights into the Global Pet Food Premix Market

Future Market Insights, in its new offering, provides a thorough, detailed, and unbiased analysis of the global pet food premix market, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034.

The study categorizes valuable insights into the global pet food premix. Segmented by pet type, the market has been categorized into dogs, cats, fish, bird, rabbit, and others. By ingredient types, the industry is branched into vitamins, amino acids, minerals, lipids, and others. By form, the industry is further categorized into dry and liquid

Different sales channels include store-based retailing, hypermarkets/supermarkets, convenience stores, mom & pop stores, pet food stores, independent grocery retailers, other retail formats and online retailers.

By Region, industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

The Pet Probiotics Supplements Market is projected to expand from USD 780 million in 2024 to USD 1100 million by 2034, driven by increased pet ownership and growing awareness of pet health and wellness. Probiotics supplements for pets are essential in enhancing digestive health, boosting immunity, and improving coat quality. With more pet owners seeking high-quality, health-focused products, the market for probiotics supplements has experienced consistent growth.

Probiotics supplements have become popular among pet owners due to their ability to enhance pet health beyond standard nutrition. Supplements are widely used to address digestive health, allergies, and immunity. Dogs represent the largest consumer segment, with owners increasingly investing in supplements to maintain their pets’ well-being. Additionally, cats and other pets like birds and small mammals also see a rise in probiotic usage, further contributing to the overall demand for pet probiotics.

Key Takeaways from Pet Probiotics Supplements Market Study

• Market Value: Estimated to reach USD 1.1 billion by 2034, starting from USD 780 million in 2024.
• Growth Rate: Projected CAGR of 3.5% from 2024 to 2034.
• Leading Forms: Dry probiotic supplements, such as powders and capsules, dominate due to longer shelf life and ease of storage.
• Top Pet Consumers: Dogs are the primary users, followed by cats, with each benefiting from probiotic supplements.

“The pet probiotics supplements market is experiencing stable growth as pet owners prioritize health and wellness solutions. The rise in probiotic supplements aligns with consumer demand for natural, effective products that provide health benefits beyond basic nutrition,” says Nandini Roy Choudhury, Client Partner at Future Market Insights .

Country-wise Insights

Countries	CAGR 2024 to 2034
The USA	7.4%
Spain	8.1%
Canada	9.2%
UK	7.5%
China	7.7%

Factors Driving Market Growth

1. Health and Wellness Focus: Increased awareness of the health benefits of probiotics has led pet owners to incorporate them into daily pet care.
2. Innovation in Probiotic Strains: Companies are developing targeted probiotic strains like Lactobacillus and Bifidobacterium, which offer specific health benefits and improve gut health.
3. Rise in Pet Ownership: The growing number of pet adoptions, especially during and post-COVID-19, has fueled demand for pet health products.
4. Expansion of Premium Pet Food: Higher spending on pet nutrition has led to the growth of probiotic-infused pet food products, providing consumers with more choices.

As pet ownership continues to grow, the Pet Probiotics Supplements Market is well-positioned for steady expansion. The market’s growth is underpinned by rising awareness of pet health benefits, advancements in probiotic strain development, and a surge in premium pet product offerings.

Competitive Landscape in the Pet Probiotics Supplements Market

The pet probiotics supplements market is competitive, with leading companies innovating to meet consumer demand for high-quality products.

Major players include

• Chr. Hansen
• Nestle Purina
• ADM Protexin
• Mars Petcare Inc
• Zesty Paws
• Unique Biotech
• Nutramax
• Bacterfield
• INLIFE
• NaturVet
• Canine India
• Fera
• Pet360
• Pangoo
• Animal Biome
• LORO
• Vital Planet
• Others

Recent Developments

• Nestle Purina launched new probiotic supplements targeting different life stages for pets, helping maintain overall health and wellness.
• Chr Hansen has partnered with animal health experts to develop solutions tailored to the specific needs of dogs and cats, expanding its product offerings.
• Nutramax Laboratories increased its presence in Europe by offering products recommended by veterinarians, enhancing its brand credibility.
• Zesty Paws released a new line of organic and allergen-free probiotic supplements to meet the demand for natural pet products.

Key Segments of the Report

By Form:

As per form, the industry has been categorized into Powders, Soft Chews, Capsules and Liquid.

By Species:

As per species, the industry has been categorized into Dogs, Cats, Birds and Reptiles.

By Claim:

Based on product claims, the industry has been categorized into No Artificial Additives, No Artificial Flavours, No Artificial Preservatives, Non-GMO, Allergen Free, 100% Vegan, Grain Free, Soil Based and All Natural.

By Functionalities:

As per product functionalities, the industry has been categorized into Gut Health, Immunity Booster, Allergy Support, Digestive Health, Coat Quality and Itching Skin.

By Sales Channel:

This segment is further categorized into Online (Company Website, Ecommerce and Third Party Websites) and Offline (Distributor, Supermarket, Pet Food Shops and Veterinary Clinics).

By Region:

Industry analysis has been carried out by Regions which is segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

The Global Pet Food Additives market has an estimated market valuation of USD13,116.5 Million by 2024 and is projected to grow at a CAGR of 5.5% to reach a market valuation of USD21,983.7 Million by 2034.

Understanding the Pet Food Additives Market

The mounting curve of pet ownership around the world will bolster the sales of Pet Food Additives to hit the roof of the sky. Rise of disposable incomes of populations around the world is leading to spending capacity on pet-related products. Combine that with rising pet population and the Pet food additives market is expanding robustly. Strategies such as creating more formulae and effective marketing techniques are driving growth for the companies in the market.

R&D investment is also a key factor in growth of the market as advancements in experimenting and analysing various formulae have led to rise of effective supplements sourced from natural ingredients. Owing to out-of-the-box marketing techniques such as converting pets from just animals to family members, point to significant growth for the food additives market.

Brands must use competitive pricing strategies such as promotion, and seasonal discounts to achieve a higher market share. Alongside, the subscription model of selling such diets is likely to bolster the market in the forecast period of 2024 – 2034. These factors, combined, point to a significant growth in the Pet Food Additives market.

Regional Insights into the Pet Food Additives Market

Countries	CAGR 2024 to 2034
United States	4.3%
Germany	4.7%
Brazil	3.8%

Key Takeaways from the Pet Food Additives Market Study

• The rising trend of the manufacturing wise variety ingredients to give the pets a complete balanced diet.
• Some of the plant derived sources that are most utilized in pet foods today include algae, beans, seaweed, and / or duckweed, which are also some of the rising trends in animal consumption.
• Social media propelling consumers to be aware regarding pet health and specifically, the nutrients required for a pet’s healthy life.
• Rapid expansion of pet-specialty stores and e-commerce platforms.

“Brands that deliver convenience, value and quality to pet food manufacturers at competitive prices will have a competitive advantage and emerge as a leader in the industry.”- says Nandini Roy Choudhury, Client Partner at Future Market Insights.

Prominent Drivers of the Pet Food Additives Market

• Increasing Consumer Awareness: Pet owners are becoming more knowledgeable about their pets’ health and nutritional needs, leading to higher demand for quality and functional ingredients.
• Focus on Health and Nutrition: There is a growing emphasis on incorporating health-enhancing ingredients, such as proteins, vitamins, and minerals, that support overall pet well-being.
• Rising Demand for Sustainability: The shift towards plant-based and sustainable ingredients, such as algae and seaweed, is driven by environmental concerns and consumer preferences for cleaner, less processed foods.
• Pet Humanization Trend: Pets are increasingly viewed as family members, prompting consumers to seek premium, organic, and high-protein pet foods that align with their own dietary values.
• Robust Distribution Networks: Investments in advanced distribution channels and production facilities enable manufacturers to effectively meet rising consumer demand and enhance product availability.
• Customization and Personalization: The demand for customized and functional additives allows for tailored nutritional solutions addressing specific health concerns, driving innovation within the market.
• Regulatory Support: Favorable regulations for nutrient fortification in pet foods in various regions support the growth of the market.
• Technological Advancements: Innovations in ingredient formulation and processing enhance the stability and effectiveness of additives, broadening their applications in pet food.

Challenges Faced by the Pet Food Additives Market

• Regulatory Compliance: Navigating complex and varying regulations across different regions can be challenging for manufacturers. Ensuring compliance with safety standards and labeling requirements can be resource-intensive.
• Ingredient Sourcing: The increasing demand for high-quality, sustainable ingredients may lead to supply chain complexities. Sourcing these ingredients can be difficult, particularly if they are limited in availability or subject to price fluctuations.
• Consumer Misinformation: With the rise of consumer awareness, there can be misconceptions or misinformation regarding pet nutrition and additives. Educating consumers about the benefits and safety of additives is crucial but can be challenging.
• Market Competition: The market is highly competitive, with many players vying for market share. Smaller companies may struggle to compete with larger firms that have more resources for R&D and marketing.
• Price Sensitivity: While there is a trend towards premium pet foods, many consumers remain price-sensitive. Balancing the cost of high-quality ingredients with consumer affordability can be a challenge for manufacturers.
• Changing Consumer Preferences: Rapid shifts in consumer trends towards natural and organic products can make it difficult for manufacturers to keep pace. Adapting to these changing preferences requires agility and innovation.
• Quality Control: Maintaining consistent quality in production is essential but can be challenging, especially as companies scale up operations and diversify their product offerings.
• Economic Factors: Economic downturns can impact consumer spending on premium pet products. During such times, pet owners may prioritize basic needs over higher-quality food options.

Competitive Landscape of the Pet Food Additives Market

Companies are implementing new and advanced production facilities and digital technologies to increase and maintain the palability of the products. These products are specifically designed by manufacturers to provide key benefits like overall nutrition and taste of the products. These specifically produced ingredients play a crucial role in enhancing the different applications of the products.

Key Companies in the Pet Food Additives Market

• dsm-firmenich
• Brenntag
• Cargill, Incorporated
• Adisseo
• BASF
• Bentoli
• AFB International
• Alltech
• MIAVIT Holding
• TER Chemicals GmbH & Co. KG
• Gillco Ingredients
• Turpaz Group

Key Segments of Report

By Pet Type:

Cat and Dog these two pets are included in the exhaustive report.

By Food Type:

Food types like Dry, Moist, Chilled, and Semi-moist pet food are included in the report

By Additive Type:

Additive types like Technological additives, Sensory additives, Nutritional additives, and Zoo technical additives are considered after exhaustive research.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

The global texture modifying agents market, valued at approximately USD 7,012.3 million in 2024, is projected to experience steady growth over the next decade, reaching USD 9,891.5 million by 2034. This represents a compound annual growth rate (CAGR) of 3.5% from 2024 to 2034, driven by rising demand in various industries including food and beverage, pharmaceuticals, and personal care.

As industries continue to expand and diversify, texture modifying agents are essential in enhancing product stability, mouthfeel, and consistency, meeting consumer demands for superior sensory experiences and functional product formulations.

Texture modifying agents play a pivotal role across numerous applications, from thickening and stabilizing to gelation and emulsification. In the food and beverage sector, these agents are critical for improving product quality and shelf stability, allowing manufacturers to meet ever-evolving consumer preferences for specific textures and consistencies.

The market’s expansion is fueled by innovations in clean-label products and plant-based alternatives, both of which are trending globally. In pharmaceuticals and personal care, texture modifiers ensure product efficacy and stability, enhancing user experience and supporting the growth of customized formulations.

Key Takeaways:

• The texture modifying agents market is forecasted to grow at a CAGR of 3.5% during the 2024-2034.
• Growth is supported by consumer preferences for enhanced product textures and clean-label solutions, pushing manufacturers to innovate in texture modification technologies.
• Key players in the market are actively focusing on R&D, seeking to create sustainable and plant-based texture agents that meet regulatory and environmental standards.

“The Texture Modifying Agents Market is witnessing significant growth driven by rising demand across the food, cosmetics, and pharmaceutical industries. With advancements in formulation techniques, these agents are enhancing product appeal and functionality, catering to evolving consumer preferences for improved texture and sensory experiences.”, says Nandini Roy Choudhury, Client Partner at Future Market Insights 

Texture Modifying Agents Industry Challenges

The texture modifying agents market faces certain challenges, primarily related to regulatory standards and the demand for clean-label ingredients. With increasing consumer awareness, there is heightened scrutiny over ingredient lists, pushing manufacturers toward natural and recognizable agents. Additionally, sourcing raw materials for these agents can be constrained by environmental regulations and price volatility. Maintaining consistent product quality while balancing the cost of natural ingredients is a complex task for manufacturers striving to remain competitive.

Texture Modifying Agents Industry Growth Drivers

A major driver of growth in the texture modifying agents market is the rising demand for enhanced sensory attributes in food and personal care products. As consumers become increasingly health-conscious, they look for products that provide specific textural benefits, such as creamy, smooth, or thick consistencies, without artificial additives.

In addition, the shift towards plant-based foods has opened new opportunities, as these products often require texture modifiers to mimic the mouthfeel of traditional animal-based products. Technological advancements in ingredient processing and formulation have also enabled the development of innovative solutions, supporting the market’s expansion.

Key Industry Highlights:

1. Clean-Label Innovations: Key players are focusing on developing texture modifying agents that comply with clean-label standards, catering to consumers’ demand for natural and recognizable ingredients.
2. Sustainable Sourcing: Companies are increasingly sourcing ingredients from sustainable origins, in response to growing environmental concerns and the need to meet regulatory requirements.
3. Expansion in Emerging Markets: As disposable incomes rise in emerging economies, demand for premium texture-modified products in food, beverages, and cosmetics is expected to surge, opening new growth avenues for manufacturers.

The texture modifying agents market is set to undergo significant transformations as the demand for premium and functional textures grows across key sectors. With continuous R&D efforts and a focus on sustainability, this market presents substantial opportunities for innovation and growth over the next decade.

Country-wise Insights

The table below highlights revenue from product sales in key countries. United States and Germany are predicted to remain top consumers, with estimated trade valuations of USD 1,483.7 million and USD 1,187.0 million, respectively, by 2034.

Countries	Market Value (2034)
United States	USD 1,483.7 million
Germany	USD 1,187.0 million
UK	USD 890.2 million
China	USD 494.6 million
India	USD 692.4 million

Competition Outlook

The Texture Modifying Agents market is characterized by a dynamic and diverse competitive landscape, where leading manufacturers prioritize R&D, sustainable sourcing, and innovative formulations. Companies are increasingly committed to eco-friendly practices and securing product certifications to meet the rising demand for natural and sustainable ingredients.

This competitive space features numerous players differentiating themselves through product quality, pricing strategies, distribution networks, and innovation capabilities.

For example:

• Under the brand name Naltive, Nexira launched a line of natural, plant-based texturizing agents tailored to the clean-label trend, enhancing the texture of various food products.
• In 2021, Nexira expanded its capabilities by acquiring a Swiss-based company specializing in the production of locust bean gum and tara gum, strengthening its position as a global leader in natural texture modifiers.

Leading Texture Modifying Agents Brands

• DuPont (IFF – International Flavors & Fragrances)
• Cargill, Inc.
• Tate & Lyle
• Ingredion Incorporated
• Ashland Global Holdings Inc.
• Kerry Group
• ADM (Archer Daniels Midland Company)
• CP Kelco
• BASF SE
• Givaudan SA
• DSM
• Roquette Frères
• Gelita AG
• Nexira

Key Segments of Market Report

By Agent Type:

As per product type, the market has been categorized Thickeners (Starches (corn, potato), Hydrocolloids (guar gum, xanthan gum), Cellulose derivatives (CMC)), Gelling Agents (Gelatin, Agar-Agar, Pectin, Carrageenan), Emulsifiers (Lecithin, Mono- and diglycerides, Polysorbates), Stabilizers (Locust bean gum, Alginates), Humectants (Glycerol, Sorbitol, Propylene glycol), Fat Replacers (Modified starches, Proteins (whey protein, soy protein), Polydextrose), and Anti-Caking Agents (Silica, Calcium silicate, Magnesium stearate).

By Source:

As per source, the market has been categorized into Natural Texture Modifying Agents, Synthetic Texture Modifying Agents, and Microbial & Fermentation-Derived Agents.

By Functionality:

This segment is further categorized into Thickening, Gelling, Emulsifying, Stabilizing, Moisture Retention, Foaming, and Fat Replacement

By End Use Application:

As per end use application, the market has been categorized into Food & Beverages (Bakery & Confectionery, Dairy & Frozen Products, Sauces & Dressings, Beverages, Meat & Poultry, Plant-Based Alternatives, Functional Foods), Pharmaceuticals (Oral Formulations, Topical Formulations), Cosmetics & Personal Care (Skin Care, Hair Care, Makeup), Industrial Applications (Paints & Coatings, Lubricants & Adhesives), and Agriculture.

By Form:

This segment is further categorized into Powder, Liquid, Gel, and Granules.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

According to a recent industry analysis conducted by Future Market Insights, Inc., a leading market research and competitive intelligence provider, global hydration boosters market is projected to grow significantly, with an estimated valuation of USD 8.8 billion in 2024 and a forecasted rise to USD 19.5 billion by 2034, driven by a CAGR of 8.3% over the period. This growth is fueled by changing consumer preferences, a focus on health-conscious products, and innovative marketing strategies, such as influencer partnerships and social media campaigns.

Key industry trends include the increasing popularity of calorie- and sugar-free hydration solutions, particularly flavored options like apple, citrus, and watermelon, which enhance both taste and health benefits. The market is also benefiting from the demand for convenient, portable product formats, such as powdered solutions, liquid concentrates, and single-serving packets, which cater to busy consumers and athletes.

“Analyze the projected growth of the global hydration boosters market, focusing on the impact of innovative product development, changing consumer preferences, and the increasing demand for sugar-free and calorie-free options on the market’s CAGR of 8.3% over the 2024-2034 period.”- says Nandini Roy Choudhury, Client Partner at Future Market Insights 

The sector is evolving with the introduction of multifunctional hydration products that support energy boosts, immune health, and skin wellness, incorporating ingredients like collagen, caffeine, and vitamins. The rising consumer interest in holistic wellness is driving the popularity of these products.

As global temperatures rise and active lifestyles become more common, the need for effective hydration solutions is growing, particularly in regions like the U.S., Germany, and India. In the U.S., for example, the market is expected to reach USD 3.4 billion by 2034, driven by trends in fitness and preventive healthcare. Germany is also seeing increased demand for hydration products, particularly among its elderly population.

Competition Outlook

The global business landscape of hydration relief products revolves around the rising consumer appetite, the trend of preventive healthcare, and product innovation. Attractive packaging, the infusion of natural healthy ingredients, and the widespread distribution network attract companies to increase their market share.

These strategies are not only helping the companies to increase their revenue but also increasing their consumer base and brand attraction among consumers. Key companies in the global industry are narrowing down their product strategy by including clean-label solutions in their portfolio to attract health-conscious consumers. These companies emphasize sustainability and infuse unique ingredient formulations into their products.

These marketing strategies and product innovations help the key players to increase their sales across the globe. Increasing investment in research and development and widespread online distribution attract manufacturers and brands to increase their sales in the global industry. Companies are coming up with different solutions for different applications to gain consumer attraction.

For Instance

• In October 2023 BODYARMOR Sports Nutrition company launched the “Bodyarmor Flash I.V.” in powder and bar form in the rapid rehydration category. According to the company, this product with added minerals and vitamins will help the consumers to stay hydrated.
• In April 2024, Evocus company launched the four popular flavors of the products to keep them competitive in the global business landscape.

Leading Manufacturers

• MOONFREEZE FOODS PRIVATE LIMITED
• SEEverse
• HydroMate
• Liquid I.V.
• Espri Life
• Venture Pal
• Drip Drop Hydration Inc
• EVLUTION NUTRITION
• Adapted Nutrition
• Hydralyte
• Equalan Pharma
• OFFSPRING BEAUTY CO
• Lipoid-Kosmetik

Key Segments of the Report

By Product Type:

Key product types like Powdered Hydration boosters, Liquid Concentrates, Hydration Gels, and Serum are included in the report

By Flavor:

Key flavors like Watermelon, Citrus, Green Apple, Berries, and others are considered in the report.

By End Use:

This segment has been categorized into Improve Hydration, Skin Health, Energy Boost, Immune Support, and others.

By Sales Channel:

Industry analysis has been carried out in different sales channels as store-based retailing (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Other Sales Channel) and online retailing (Company Website, E-commerce Platform).

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

The global Animal Feed Prebiotics market is poised for remarkable expansion, with an estimated valuation of USD 2,184 million by 2024 and an anticipated growth to USD 3,080 million by 2034, reflecting a compound annual growth rate (CAGR) of 5% over the assessment period from 2024 to 2034.

Prebiotics, which are non-digestible feed additives, play a crucial role in enhancing animal health by promoting the growth of beneficial gut bacteria and improving nutrient absorption. As the demand for natural and organic feed alternatives grows, the market for prebiotics derived from natural sources continues to rise.

How is Growth in Consumption of Quality Animal-based Products Impacting the Demand for Animal Feed Probiotics

Several changes in dietary preferences and consumption patterns of people around the world have been documented, including a move toward the increasing intake of meat and dairy products resulting in increased sales of animal feed probiotics.

The rising demand for animal products such as dairy, meat products, and other non-food goods has resulted in escalating demand for animal feed probiotics, boosting the animal feed probiotics industry.

Food demand has increased across the world as a result of the fast population growth. Consumers are growing more health-conscious, emphasizing nutrient-dense diets, which are delivered through enhanced feed products provided to animals.

The livestock sector is under enormous strain to meet the expanding global demand for high-value animal products demand for animal feed probiotics.

Irritable bowel syndrome, viral diarrhea, inflammatory bowel disease, and antibiotic-related diarrhea can all be helped by probiotics in animal feed. This allows animals to get the most nutrition from their feed, improving the quality of animal products without causing a drop in sales of animal feed probiotics.

Will Continuous Product Innovation Reduce the Cost of Production of Animal Feed Probiotics in the Long Run?

Some of the leading market players such as DuPont, Alltech, and others have stepped up their efforts with different and unique products such as non-bacteria animal feed probiotics.

Through the launch of these products and robust marketing strategies, they intend to cater to the increasing demand for animal feed probiotics and sales of animal feed probiotics.

Improved sources to manufacture quality feed probiotics, innovative processes, and advanced transportation facilities to reach international customers are different factors aiding cost reduction.

Hence the price of animal feed probiotics is expected to reduce further in the global animal feed probiotics industry.

Key Market Insights

• Cattle and Poultry Lead the Way: With the increasing demand for meat and dairy products, cattle and poultry remain significant application segments in the animal feed market. The focus on improving productivity in these sectors drives the demand for prebiotic feed additives.
• Innovative Research Partnerships: Major companies are collaborating with research institutes to innovate within the prebiotics market. For instance, Cargill’s partnerships with academic institutions enhance their feed technology leadership, fostering productivity and profitability in animal feed.
• Market Dynamics: The first half of the decade (2024-2034) is projected to see a 5% CAGR, increasing to 6% in the second half. This trend reflects the ongoing innovations and growing demand for sustainable and efficient feed solutions.

Highlighting Key Trends

• Yeast-based Prebiotics: Manufacturers are increasingly focusing on yeast-based prebiotics, which have shown significant benefits in enhancing animal health and productivity. These products serve as alternatives to antibiotics, addressing regulatory concerns and promoting gut health.
• Sustainable Ingredients: There is a shift towards naturally sourced ingredients, which not only improve profitability but also contribute to sustainable nutrition. Products like BeneoCarb exemplify this trend, offering functional solutions that enhance animal performance.
• Global Sales Trends: The global sales of animal feed prebiotics increased at a CAGR of 7% from 2019 to 2023, driven by rising awareness of animal health and sustainable farming practices.

Regional Insights into the Animal Feed Prebiotics Market

Countries	CAGR 2024 to 2034
USA	5.9%
Canada	6.3%
India	5.2%
Japan	7.1%
China	6.1%

Key Takeaways from the Animal Feed Prebiotics Market

• The Animal Feed Prebiotics market is expected to grow from USD 2,184 million in 2024 to USD 3,080 million by 2034, with a 5% CAGR.
• Cattle and poultry are the primary segments driving prebiotic demand due to increasing meat and dairy consumption.
• Yeast-based prebiotics are emerging as effective substitutes for antibiotics, enhancing animal health and productivity.
• There is a rising preference for naturally sourced ingredients in animal feed to support sustainability and performance.
• Collaborations between industry leaders and research institutions are fostering innovation in prebiotic products.

“The global animal feed market is increasingly shaped by the cattle and poultry sectors, propelled by the growing demand for dairy, meat, and egg products. This phenomenon underscores the imperative to refine feed formulations to enhance both livestock productivity and health.” – says Nandini Roy Choudhury, Client Partner at Future Market Insights.

Prominent Drivers of the Animal Feed Prebiotics Market

• Rising Demand for Dairy and Meat Products: The increasing global demand for dairy, meat, and egg products is driving growth in the cattle and poultry sectors, necessitating enhanced feed solutions.
• Shift Towards Sustainable Nutrition: Growing consumer awareness around sustainable and health-oriented animal nutrition is prompting the adoption of prebiotics as natural alternatives to antibiotics.
• Regulatory Pressures Against Antibiotics: Stricter regulations regarding antibiotic use in animal feed are leading producers to seek effective substitutes, making prebiotics an essential component of feed formulations.
• Focus on Animal Health and Productivity: The emphasis on improving livestock health and productivity is driving the integration of prebiotics, which enhance gut health and nutrient absorption.
• Advancements in Feed Technology: Ongoing innovations in feed formulations and production processes are facilitating the incorporation of prebiotics, improving their effectiveness and availability in the market.
• Growing Research and Development: Increased investment in research initiatives to explore the benefits of prebiotics is leading to the development of new products tailored to specific livestock needs.

Challenges Faced by the Animal Feed Prebiotics Market

• Market Fragmentation: The animal feed prebiotics market is characterized by a wide range of products and formulations, making it difficult for manufacturers to establish a dominant presence.
• High Research and Development Costs: Developing effective prebiotic products requires significant investment in research and development, which can be a barrier for smaller companies.
• Regulatory Hurdles: Navigating complex regulations regarding the approval and use of prebiotic ingredients in animal feed can pose challenges for manufacturers.
• Consumer Awareness: Limited awareness among some segments of the livestock industry about the benefits of prebiotics can hinder their adoption.
• Competition from Alternative Solutions: The market faces competition from other feed additives and nutritional solutions, which may offer similar benefits without the need for prebiotic formulation.
• Variability in Animal Responses: The effectiveness of prebiotics can vary among different species and individual animals, complicating the formulation of universally effective products.

Competitive Landscape of the Animal Feed Prebiotics Market

The competitive landscape of the Animal Feed Prebiotics market is highly dynamic. Growth in this sector has been spurred by rising animal populations and increased awareness of animal health. Prebiotics play a crucial role in enhancing feed efficiency and providing resistance against harmful bacteria by promoting the growth of beneficial gut bacteria, thereby improving digestion and overall nutrition.

Key players such as Cargill, Beneo, and Alltech are at the forefront, focusing on research and development to create innovative and sustainable solutions for animal feed. These companies are dedicated to developing high-quality prebiotic products that enhance gut health, nutrition, immunity, and overall performance in animals.

Manufacturers are employing various strategies, including strategic and vertical acquisitions, to bolster their market presence. For instance, Beneo has expanded its market share by acquiring smaller feed companies and integrating them into its distribution network, ensuring the quality and availability of raw materials. Similarly, Godrej Agrovet has strategically targeted local aquaculture producers and regional consumers to strengthen its distribution channels and capture greater market share.

How can Manufacturers/Service Providers Scale their Businesses in the Animal Feed Probiotics Market?

Strategies for Scaling in the Animal Feed Probiotics Industry

• Expand product portfolio to include a variety of probiotics for different animal species and health benefits.
• Develop innovative formulations and delivery methods to increase the efficacy of probiotics and enhance animal performance.
• Establish partnerships with research institutions to stay up-to-date on the latest developments in probiotics and animal nutrition.
• Invest in marketing and education initiatives to raise awareness of the benefits of probiotics in animal feed and promote brand recognition.
• Build strong relationships with suppliers to ensure a steady supply of high-quality probiotic ingredients.
• Develop a robust distribution network to reach a wide range of customers, including small and large farms, feed mills, and retailers.
• Offer technical support and consulting services to help customers optimize their use of probiotics and improve animal health and productivity.
• Implement sustainable and ethical business practices to meet growing consumer demand for environmentally friendly and socially responsible products.

Recent Developments in Animal Feed Prebiotics Market

• January 24, 2023, At the IPPE fair in Atlanta, BASF and Cargill reporting their expanded cooperation, for feed enzymes development and distribution commitment. By collaborating the two companies are committed to transferring innovative enzyme-based solutions to the market and creating significant value for animal feed customers. By collaborating the BASF and Cargill, prebiotic enzyme R & D strengthen by BASF with Cargill’s expertise in application and broad market reach, the partners will form a joint innovation pipeline for animal protein producers.
• 7 June 2022, ‘DSM’ a purpose-led science-based global company specializing in solutions for human and animal health and nutrition, acquired Prodap, a Brazilian animal nutrition and technology company that combines technology offerings, consulting services, and customized nutritional solutions to enhance efficiency and sustainability in animal farming.

Key Companies in the Animal Feed Prebiotics Market

• ADM
• Evonik
• DSM
• Kerry
• Novonesis
• Cargill
• Orffa International Holding B.V.
• Alltech
• Lallemand
• Kemin
• Provita
• BASF SE
• Novus International Inc.
• Land Lakes Inc.
• beghin meiji s.a.
• Biochem
• Adisseo
• Beneo

Key Segments of the Report

By Form:

As per by Form, the industry has been categorized into Powder and Liquid.

By Source:

As per Source, the industry has been categorized into Oligosaccharides, Galactooligosaccharides, Inulin, Beta-Glucans, Lactulose and Xylo Oligosaccharides

By Function:

This segment is further categorized into Gut Health, Growth, Immunity.

By Sales Channel:

As per sales channel, Direct Sale, Online retail, Speciality Stores, Retail Pharmacies and Veterinary Hospitals.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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