Market Research Blog

The halal tourism market is projected to reach a valuation of US$ 255.0 Billion in 2022, likely to surge at a vigorous 4.0 % CAGR from 2022 – 2032 and is likely to reach US$ 365.0 billion by the end of 2032.

The “halal” term means permissible according to Islamic laws and teachings. With a rise in the number of well-heeled Muslims, the halal industry has expanded into various lifestyle offerings including halal travel, tourism, and hospitality services. The halal tourism is a particular type of religious tourism which focusses on the things which are in conformity with the Islamic laws and teachings regarding diet, dressing, conduct, and behaviourisms.

The global halal tourism industry has been accounted as one of the fastest growing tourism segments in the world. The recent development in the global halal travel and tourism industry is caused by the ethical consumer trends and the change in the temperament of Muslim consumers globally.

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Global Halal Tourism Industry: Drivers and Restraints

Halal tourism has gained a massive acceptance in recent times, and it is now becoming a new phenomenon in the global tourism industry. The halal tourism industry refers to the tourism products and hospitality services following the Islamic beliefs and practices. These activities involve serving of halal food, alcohol-free dining areas, separate spa and leisure activities for men and women, separate swimming pools, prayer facilities, and even beach areas which are only open to women.

Previously the halal tourism industry was mostly associated with the pilgrimages Hajj and Umrah. The growth in the higher middle-class Muslim consumers and the increase in the degree of interconnectivity has made travelling a part of life, thereby, changing the preference of Muslim tourists from traditional destinations such as Mecca and Medina to top holiday destinations and resorts.

The halal tourism industry is expected to go mainstream and develop as an integral part of the prospering global halal tourism sector. The global hotel and resort tourism sectors have flourished in recent years to fulfil the demands of Muslim travellers who want to enjoy full leisure and hospitality services, which at the same time caters to their religious requirements as well as follows the Islamic customs and culture.

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This development is expected to drive the global halal tourism industry over the forecast period. Many countries across the world such as Turkey, Egypt, and Malaysia have already adopted this change into their tourism offerings to include accommodations and other facilities in accordance with the religious beliefs of Muslim tourists.

In addition to the Muslim countries, some non-Muslim countries including Singapore, Australia, and France have also shown a strong interest in the halal tourism industry. The presence of halal certified bodies such as food outlets etc. are making these countries a favourite destination for Muslim travellers which in turn is expected to drive the global halal tourism industry over the forecast period.

Global Halal Tourism Industry: Key Regions

Malaysia is one of the fastest growing countries in the global halal tourism industry sector. This country so far has managed to attract Muslim travellers from all over the world especially travellers from the Middle East region. Recently this country was ranked among the top 10 halal-friendly tourism destinations in the world. The halal tourism industry is personalised according to the specific needs of Muslim tourists who primarily seek a family friendly environment.

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The countries which are the members of the Organization of Islamic Countries (OIC) are the primary sources of the halal tourism industry. The fast growing resident Muslim population in some of the non-Muslim majority regions including North America, Europe, India and China is expected to offer substantial growth opportunities for the global halal tourism industry during the forecast period.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

Key Segments

By Tour Type:

• Domestic
• International

By Consumer Orientation:

• Men
• Women

By Tourist Type:

• Independent Traveler
• Tour Group
• Package Traveler

By Age Group:

• 26-35 Years
• 36-45 Years
• 46-55 Years

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• MEA

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The customisation and personalisation in travel market size is expected to reach US$ 620.71 Million in 2032. The customisation and personalisation in travel market is growing rapidly.

As per FMI Analysts, the global customisation and personalisation in travel market is estimated to be valued at US$ 126.56 Million in 2022 and is projected to increase at a CAGR of 17.8% in the forecast period from 2022 to 2032.

Millennial travellers are suave and are always in search of something special during their business or leisure tours. They are smart, well researched, very clear about their priorities and needs and are eager to shell out any money to gain a comfortable travel experience. The scope and relevance of a travel marketer are massive in the modern tourism market.

The trend of customisation and personalisation in travel marketing is slowly but steadily emerging in the market. A properly planned tour with significant inputs can change the entire travel experience for a tourist. The use and accumulation of travel data has changed the face of the travel industry and given it a new dimension.

New travel portals have created a virtual corridor for travellers leading them into a better and bigger arena of the travel world. A host of travel tools are now in use and many of the leading travel agents around the world are using these tools for customisation and personalisation in travel marketing.

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Personalised and customised travel marketing holds the key to success for key stakeholders in the travel industry. Modern day customers are shifting towards tailor-made and customised travel packages. Emails are a passé in the evolving travel industry. Travel companies are using advanced tools to promote their offerings.

To woo a new lot of travellers companies are rehashing their travel marketing strategies by collating in-depth information about a particular traveler and sending out professional and customised emails by gauging the exact choice of the customer.

Most of the travel companies are using high-end marketing tools to segregate customer information and are then scripting personalised mails and newsletters to ignite the interest of the tourists about a specific tour package.

Social media platforms are playing a pivotal role in changing the canvas of customised and personalised travel marketing. Several travellers around the globe are using social media platforms to complete their pre-travel research.

Customisation And Personalisation In Travel Marketing: Game Changers

Factors such as emergence of millennial travellers and travel-friendly economies across the globe are acting as a key component in the development of customisation and personalisation in travel marketing.

The massive digital wave that eroded the entire travel industry has created a ground of benefits for customised and personalised travel marketing. The mushrooming of new travel destinations across the globe is also expediting the need for personalised and customised travel marketing.

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Customisation And Personalisation In Travel Marketing: Restraints

A massive population of tourists across the world are still dependent on conventional ways of travelling. The pool of aged travellers is still shunning modern and customised travel marketing as they are ignorant to new technologies.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

Key Segments Profiled in the Customisation and personalisation in Travel Market

By Service Type:

• In-flight personalization
• Cruise lines personalization
• Adventure Travel
• In-hotel personalization
• Other personalization

By Mode of Booking:

• OTA Platform
• Offline

By Age Group:

• Millennial
• Generation X
• Baby Boomers
• Others

By Purpose:

• Leisure
• Business

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The global surfing tourism market hold a forecasted share of US$ 9.5 billion in 2022 and are expected to surpass US$ 17 billion by 2032, moving forward with a CAGR of 6% during the forecast period (2022-2032).

Being a great cardiovascular exercise, the demand for surfing tourism is surging. Since this sport needs excessive paddling which turns out to be a good core workout, offering surfers intense upper body exercise.

With an impeccable growing rate, surfing has become a prominent action sport in the world and emerged as one of the most progressive tourism industries in the world, positively influencing the surfing tourism market outlook.

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Key Takeaways

• The option of surfing tourism is on the surge as it is considered a great stress reliever and a fun activity which helps in reducing the negative effects of stress.
• The increasing inclination of many health-conscious enthusiasts towards participating in surfing has been attributed to the surging demand for surfing tourism.
• While surfing the body gets in touch with sunlight delivering adequate vitamin D along with regulating the amount of calcium and phosphorus in the body. Backed by such health benefits surfing tourism market is witnessing exponential growth.
• According to several medical studies, surfing also helps in improving the quality of sleep, reducing mental stress, and reshaping the seep cycle which is expected to drive growth in the surfing tourism market.
• As per several medical studies, salt water is a natural healer of injuries and frequent contact with sea water can aid in the prevention of injuries both on and off the surfboard, catering to the growing demand for surfing tourism.
• The United States has the largest market for surfing tourism, greatly contributing to the growing share of North America which is predicted to hold 20% of the surfing tourism market share.

Competitive Landscape

AGIT Global North America, Inc., AJW Surfboard Boardriders, Inc., Body Glove, BruSurf, CANNIBAL SURFBOARDS, Channel Islands Surfboards, Firewire Surfboards, LLC, Global Surf Industries, Globe International Limited, Gul Watersports Ltd., Harbour Surfboards, Hydenshapes, Infinity Surfboards Inc., JS Industries, Keeper Sports Products, LLC, Mt Woodgee Surfboards, Naish International NSP International, O’Neill, Rip Curl International Pty Ltd., Rusty Surfboards, Tahe Outdoors Ltd., Volcom, LLC are some of the key companies profiled in the full version of the report.

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More Insights into the Surfing Tourism Market

Some of the popular surfing destinations across the globe include Ulu Watu in Bali, Playa Grande in Costa Rica, Bundoran in Ireland, Jeffreys Bay in South Africa, Huntington Beach in California, and Bondi Beach in Sydney, Taghazout in Morocco, Arugam Bay in Sri Lanka and Biarritz, France. These places are anticipated to surge market growth immensely in near future.

The U.S. is anticipated to dominate the North American region by contributing approx. 20% in the global surfing tourism market.

The surfing tourism market trends and forecast is likely to be fueled by several surf parks in the United States that use artificial wave technologies.

Countries like New Zealand and Australia are expected to drive lucrative growth in the global surfing tourism market by contributing 33% of the market share during the forecast period.

The Surfing Federation of India, which organizes various events throughout the year, is hosting the Indian Open of Surfing 2022, which is expected to augur well for the Asia-Pacific surfing tourism market share.

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The turkey medical tourism market which is valued at around US$ 3.5 billion in 2022, is anticipated to grow at a CAGR of 5%, and is expected to be valuated at nearly US$ 7.6 billion in 2032.

Turkey is fast becoming one of the major destinations for medical tourism dueto the low treatment prices as compared to other nations. A secure and safe environment, established hospitals, skilled doctors and right climate conditions are some of the factors that determine the potential of a medical tourism destination.

Turkey is known to be one of the best health care destinations because it provides world class certified staff, good hospitals and a tourist friendly environment. Some of the major treatments offered by well-known hospitals in Turkey include plastic surgery, dental treatment, cosmetic surgery, electric surgery, hair transplants, in-vitro fertilisation, eye surgery, cardiology and cardiovascular surgery, orthopaedics and traumatology.

There are two unique and imperative explanations behind individuals who travel abroad for medical purposes – high treatment costs in native country and seeking better nature of medicines. Turkey is known for its historical, cultural and natural beauty that attracts tourists to visit the country. Turkey comes first in the minds of patients who look for both medical treatment and holidays at the same time.

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Medical Tourism in Turkey: Trends and Analysis of Key Drivers

Medical tourism in Turkey offers a complete package including medical care, spas, thermal, and wellness services along with accommodation in luxury hotels. Turkey medical tourism offers one-stop administration that includes treatment duration, sorting out meetings with health care professionals and booking convenience etc.

High-quality medical care is available at reasonably low prices in Turkey. People prefer to go for medical treatments to Turkey, because of the highly skilled staff and doctors in private hospitals and clinics. Advanced medical technologies such as Cyberknife, Vinci surgery robot, real beam, PETCT, IGRT, MRI, and Gamma knife is used efficiently by private hospitals and clinics in Turkey and some hospitals are affiliated with the top U.S health institutions such as Harvard Medical School and John Hopkins Medicine.

The global financial crisis has played a significant role in increasing influx of medical tourists to Turkey due to the low-cost medical procedures and vacations in the country. Demand for cosmetic surgeries such as facial implants, skin resurfacing, nose, ear, eyelid and tummy tuck surgery, hip replacement, liposuction, breast lift, breast augmentation, breast reduction and chemical peel are increasing in Turkey due to the rise in the cost of such surgeries in Europe and North America.

The cost of many treatments is half in Turkey as compared to Western Europe and the U.S. Some of the hospitals that provide world class facilities and best treatment in Turkey include Anadolu Medical Center, Bayindir Hastaneleri Hospital and Guven Hospital. Further, Turkey has introduced tax-free health care zones with the main focus of attracting foreign medical tourists.

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Medical Tourism in Turkey: Restraints

However, medical tourists visiting Turkey find it difficult to communicate with locals and health care professionals at the time of their visit. People find it difficult to get the necessary information about good hospitals and skilled medical professionals and more legal framework and complex processes are involved here. Medical tourism facilitators enable the foreign travellers to overcome these challenges and act as a representative of the tourists in the destination throughout the treatment process.

Medical Tourism in Turkey: Top Cities

The three top most cities known for their health care facilities in Turkey are Istanbul, Ankara, and Izmir, offering one-stop services to a large number of patients coming from other countries beginning from the day of meeting with the health care professional to the day of departure.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report.

Key Segments Profiled in the Turkey Medical Tourism Market Survey

By Booking Channel:

• Phone booking
• Online booking
• In person booking

By Consumer Orientation:

• Men
• Women
• Children

By Age group:

• 15-25 years
• 26-35 years
• 36-45 years
• 46-55 years
• 56-65 years
• 66-75 years

By Tour type:

• Independent traveller
• Tour Group
• Package Traveller

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The Europe’s Golden Generation Travel Market is estimated to reach US$ 68 Bn in 2022. As per the report, sales are forecast to increase at a robust 4% CAGR, with the market valuation reaching US$ 88.81 Bn by 2032.

There is a rise in senior tourists in Europe’s tourism market. The travellers in the age group of 55 years and above are referred as the golden generation tourists.

This segment contains working as well as retired populations. Also, they have a decent spending capacity and time to travel. By virtue of which, the golden generation travellers account for a major share in the tourism market globally. These travellers travel for several purposes such as holiday, visiting friends or family or for medical reasons in some cases.

They also account for a major share in the outbound tourism market. The working group among the golden generation travel for business purposes too.

Moreover, there are several initiatives which are put in place by various countries in the EU. These initiatives improve the convenience of the travellers while providing additional financial support in some countries. The areas with the most cultural significance, natural beauty, and historical significance are the ones that Europe’s golden generation travels to the most. France, Spain, Germany, and Italy are the most travelled to countries. Austria, the United Kingdom, Turkey, Greece, Portugal, the Netherlands, Switzerland, Russia, and Poland are additional regions.

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“Senior travellers are likely to have higher disposable incomes, and have enough free time post-retirement to go for long trips. While they will look for travel options that which offers convenience and comfort while travelling” says an FMI analyst.

Key Takeaways:

• By booking channel, the in-person segment is anticipated to hold a noteworthy share of nearly ~55%.
• Based on packages, Europe’s Golden Generation travelers will continue to opt tour group deals over the normal travel deals.
• By 2050, seniors will make up almost one-fourth of the world’s population. This suggests that they will spend more on travel in the future than all travellers from the younger generation put together.
• Older travellers are concerned about their security, threats, and health safety due to some form of physical disability.

Impact of COVID-19 on the Market:

The epidemic and accompanying laws had the biggest negative impact on the tourism sector. People’s repetitive lifestyles had grown boring and wearisome. As a result, once the situation was under control, travel aficionados began to show up in big numbers. However, the lockdown also caused a significant drop in traveller income, forcing individuals to look for less expensive and more accessible forms of travel, including inexpensive lodging and inexpensive ways of transportation.

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Who is winning?

Leading players in the Europe’s Golden Generation Travel Market are Road Scholars, Globus, Intrepid Travel, Trafalgar, Smithsonian Journeys, Backroads, Overseas Adventure Travel, Elder Treks, Grand Circle Travel, Grand European Tours, and Colette Tours among others.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Europe’s Golden Generation Travel Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

The study divulges compelling insights on the Europe’s Golden Generation Travel Market by Tourism Type (Cultural Tourism, Culinary Tourism, Sports Tourism, Spiritual Tourism, Medical Tourism, Others) Booking Channel (Phone Booking, Online Booking & In Person Booking) Tourist Type (Domestic & International) Tour Type (Independent Traveller, Package Traveller and Tour Group) – Forecast to 2017 – 2032

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The Managed Travel Distribution Market is poised to reach a valuation of US$ 91 Bn in 2022. Sales are projected to increase at a 10% CAGR, with the market size reaching US$ 236 Bn by 2032.

Systems like managed travel distribution are becoming more and more prevalent. As the number of new business travellers increases globally, there is an increasing need for organised and personalised travel planning. Technology advancement and digitalization have had an impact on the development of controlled travel distribution.

There are numerous possibilities for luxurious travel, and they are growing each time. The market for managed travel distribution is expanding consistently. Business travellers of today prefer the organised tours provided by managed travel distribution. Due to the widespread usage of smart phones, the managed travel distribution sector is rapidly evolving.

Managed travel distribution systems are becoming more and more common. Globally, there is an increasing demand for organised and customised travel planning due to the rise in new business travellers. The evolution of controlled travel distribution has been influenced by technological advancements and digitalization.

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There are many options for premium travel, and they are expanding. The managed travel distribution market is steadily growing. Today’s business travellers favour the planned excursions offered by managed travel distribution. Smart device adoption is rampant, which is causing the managed travel distribution industry to change quickly.

“Pandemic coming to the end and corporate sector looking to increase their business will make the Managed Travel Distribution Market Stable again“Says an FMI analyst.

Key Takeaways:

• By booking channel, the online booking segment is anticipated to hold a noteworthy share of nearly ~75%.
• Based on packages, Managed travelers will continue to opt for group tour deals over the normal travel deals.
• In terms of booking channel, online booking segment is estimated to account for the relatively highest value share in the Managed Travel Distribution Market as this mode of booking is very convenient.

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Impact of COVID-19 on the Market

Same as other sectors, the travel sector also got damaged at a great extent. Every business related to travel and tourism had to be shut down because of the rules and regulations imposed by lockdown. The managed distribution market majorly includes travellers from the corporate sector which was also impacted severely due to the pandemic.

This caused a fall in the economic status of the corporate sector too. Plans for the beginning of 2022 were hampered by the omicron version, but the second quarter is expected to witness a strong increase, putting trip spending above one-third of 2019 levels. All throughout the year, steady increases in transient corporate travel and event-driven travel are anticipated. Although there should be fewer obstacles to international travel, in 2022 there will be less cross-border excursions due to uncertainties about rules and worries about getting lost abroad.

Who is winning?

Leading players in Managed Travel Distribution market are Travel Leaders Group, Travel and Transport, BCD Travel, Expedia Inc., Global Business Travel, HRG Travel, Travel perk, Agencia among others.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of Managed Travel Distribution market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

The study divulges compelling insights on the Managed Travel Distribution by Type (Customer Meetings, Clients’ Office Visit, Internal Meetings, Conferences, Others) Booking Channel (Phone Booking, Online Booking & In Person Booking) Tourist Type (Domestic & International) Tour Type (Independent Traveller, Package Traveller and Tour Group) Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years,56-65 Years, 66-75 Years) & Region – Forecast to 2017 – 2032.

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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The Art Tourism market is poised to reach a valuation of US$ 43 Bn in 2022. Sales are projected to increase at a 2% CAGR, with the market size reaching US$ 52.42 Bn by 2032.

The economic growth of the nation, area, or town where these artistic or cultural activities are typically held is boosted by art and cultural tourism. In addition to providing outstanding artists with a platform to display their abilities, art tourism draws valuable commerce to the location where it is promoted.

A city’s identity cannot exist without art. Aside from generating income for the state or region, art tourism also strengthens the local economy, promotes non-art enterprises, and creates employment opportunities. The opportunity to participate in activities relating to art is also given to local artists. Additionally, art tourism promotes hotels.

The frequent visits of tourists to the hotels in the town where the events are taking place pushes hoteliers to infuse their establishment with a local flavor. To accommodate a growing number of tourists, hotel owners also enable local artists to display their talent in their establishments.

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Many times, art-related events are organized to raise money for a worthwhile cause. The funds raised from visitors in exchange for entry tickets are either donated to non-profit organizations as financial support for their selfless work or utilized to educate underprivileged children.

Also the regional as well as national governments are taking extreme efforts to increase the popularity of Art tourism amongst travelers. While United Nations World Tourism Organization (UNWTO) is also taking sincere efforts to empower the art tourism market by launching new initiatives to attract more and more tourists. They are also offering packaged deals including various artistic activities to uplift the sector. The Art tourism market is expected to grow at an admirable rate in the coming time.

“Increase in the number of concerts and art events with more people gaining interest in Art will prove to be beneficial for the Art Tourism. “Says an FMI analyst.

Key Takeaways:

• By booking channel, the online booking segment is anticipated to hold a noteworthy share of nearly ~70%.
• Based on packages, Art tourism travelers will continue to opt packaged and group tour deals over the normal travel deals.
• In terms of booking channel, online booking segment is estimated to account for the relatively highest value share in the Art market as this mode of booking is very convenient.

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Impact of COVID-19 on the Market

The tourism market was the one that had been hit very hard due to the restrictions imposed due to the pandemic. While it was also the sector which rose at an appreciable pace as the people were bored and tired of their monotonous schedule. However, art was something that people enjoyed during the quarantine.

Whether it be music, painting, or cooking, people had started looking at creative part of life and experimenting new things which laid a foundation for the Art tourism Market. Most of the travellers have now generated interest in different forms of art which proving to be of great advantage to the Art Tourism Sector.

Who is winning?

Leading players in the Art Tourism Market are Trafalgar, The Ultimate Travel Company, Art of Travel, Art Tours Ltd., Imago Artis Travel, Paint Away Tours, Martin Randall travel among others.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of Art Tourism  market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

The study divulges compelling insights on the Art Tourism by Type (Concerts & Performances, Events & Exhibitions, Art Galleries & Museums, Film festivals) Booking Channel (Phone Booking, Online Booking & In Person Booking) Tourist Type  (Domestic & International) Tour Type (Independent Traveller, Packaged travellers, Tour Group) Age Group (65 and older,55-64, 45-54 and others) & Region – Forecast to 2017 – 2032.

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