Market Research Blog

The Burma tourism market is poised to reach a valuation of US$ 1.02 Million in 2022. Sales are projected to increase at a 2% CAGR, with the market size reaching US$ 1.52 Million by 2032.

The Myanmar’s government has stated that it will invest 500 million USD to modernize its tourism infrastructure. The Asian Development Bank and the Norwegian government will work together to carry out the strategy. Creating a Tourism Executive Coordination Board to house numerous tourism-related agencies is the cornerstone of the growth plan. New police infrastructure for tourists is also described in the plan.

The 38 projects in Myanmar’s development plan are aimed at all forms of transportation. The Mandalay and Nay Pyi Taw airports’ capacities will be emphasized in order to promote greater air travel by tourists. The Bagan river port will have upgrades in order to attract more cruises. Of course, plans also call for adding extra highways in places with a high tourist density.

The Myanmar Tourism Master Plan has six strategy programs. The strategies include enhancing destination planning and management safeguards and procedures, enhancing human resource capacity and promoting service quality, developing high-quality goods and services, enhancing connectivity and infrastructure related to tourism, and enhancing the image, position, and brand of Tourism Myanmar.

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There are a number of beneficial social effects of tourism. Tourism may have an impact on local residents’ life objectives and open up options for business ownership. Additionally, a brand-new tourism facility could boost the people’ capacity to impact various political issues. If the community is taken into account throughout the design process a more sustainable solution might be devised where customs and It is possible to incorporate customs and foster cultural pride. The inhabitants of the host country may feel more confident and proud of its inter cultural interactions.

 “Strategic planning and development in infrastructure and development in institutional environment are needed for adaptive tourism to assess the ability of new areas to become viable tourism destinations as market demand changes. “Says an FMI analyst.

Key Takeaways:

• The Covid-19 pandemic had a 100% impact on the value of the Burma Tourism market.
• Cities like Mandalay and Yangon, religious sites in Bago, Pindaya, and Mon State, and nature trails in Putao, Kengtung, and Inle Lake are among the most visited places in Burma.
• Leading players in the Burma Tourism market are estimated to account for approximately 1%-4% of the total market share.
• By booking channel, the online booking segment is anticipated to hold a noteworthy share of 51%.
• In terms of age group, demand in the 26-35 segment will continue gaining traction through 2032.
• Based on tourist type, domestic tourist segment will remain high over the forecast period.

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Impact of COVID-19 on the Burma Tourism Market

The COVID-19 pandemic and government lockdown in Myanmar have had a negative impact on the economy by causing a decline in exports, as well as a loss of money from tourism and international remittances.

Pandemic has completely destroyed the global tourist and hospitality sector, resulting in widespread unemployment and placing airlines, hotels, and travel agencies in dire financial straits.

According to the World Travel & Tourism Council, there has never been a crisis as severe for the worldwide business as the current one, with the sector expected to lose a staggering 100 million jobs as a result of the coronavirus epidemic (WTTC). According to WTTC study, the astonishing number has climbed by over 30% over the last four weeks, highlighting the sector’s severe predicament.

The scenario in Myanmar is similar to that in the majority of other countries; industry sources and reports point to a considerable loss in jobs in the sector, the closure of numerous enterprises, the future of hotels and restaurants being uncertain, and a recovery that might take years. In addition, the pandemic’s impact on the closure of public spaces and tourism-related activities contributed to the market’s total collapse during the crisis.

But in light of this circumstance, participants are now concentrating on promoting and revitalising their businesses through a variety of strategies, like the creation of online platforms and the provision of top-notch travel services, as this enables them to reach a larger consumer base at a lower cost.

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Who is winning?

Leading players of Burma Tourism are focusing on promotional strategies and advertising popular tourist destinations in Burma Tourism to improve sales in the market.

Major players present in the Burma Tourism market are EMH Tours & Travel group, Aitken Spence Travel, Intrepid Travel, Legend Travel, Asia Focus Travel and among others

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Future Market Insights, in its new offering, provides an unbiased analysis of the Burma Tourism market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the Burma Tourism market based on the tourism type (cultural & heritage tourism, medical tourism, eco/sustainable tourism, sports tourism, wellness tourism & others), booking channel (phone booking, online booking & in person booking) tourist type (domestic & international), age group (15-25 years, 26-35 years, 36-45 years, 46-55 years, 66-75 years) across seven major regions.

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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The Rotel market  is estimated to reach US$ 22 Bn in 2022. As per the report, sales are forecast to increase at a robust 11.6% CAGR, with the market valuation reaching US$ 79.9 Bn by 2032.

Once they have decided the type of rotel according to their wish, the only job left for the travelers is to enjoy their journey without any extra complications that might add on when travelling individually or when the travel and accommodation has to be operated separately.

Travelers all around the world are always looking for something new and interesting to feed their unceasing desire of wanderlust. Searching for good place to stay along with traveling often makes the tour hectic for the travelers. This scenario is taken care by just opting for a rotel suitable for traveler’s route.

Rotels also offer exciting tour packages with luxurious experience which is something every traveler craves for. These travel tours often comprise of pilgrim routes, routes that have historical and cultural importance and also the routes with heart melting scenic views.

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In addition to this, there are several emerging companies who are willing to have a share of this market. Hence, the promotion of these new hotels on wheels is happening on a great pace gaining the attention of tourists. These new companies are taking rotel concept on next level by addition of new routes of travel and world class cuisine offered on board.

“New technology being introduced and the sector dominated by leading player of automotive will take rotels market to new heights  “Says an FMI analyst.

Key Takeaways from the Rotel Market Study

• Germany followed by India dominated the market and held the largest revenue share of in 2021. Germany, India and France are the key markets for Rotel globally.
• In terms of booking channel, online booking segment is estimated to account for the relatively highest value share in the Rotel market as this mode of booking is very convenient and various discounts and offers by the agencies encourage tourist to opt for online mode of booking.
• In terms of vehicle type, railway segment leads in terms of market share as there are lot of options and traveling by railway provides more comfort and luxury.
• In terms of tourist type, domestic segment dominated the Rotel market in 2021, as travellers are more familiar with the rules, laws and tax policies pertaining in their region.
• In terms of age group, 26 to 35 age segment dominated the market, as they are energetic, inquisitive, and adventurous, with a positive attitude toward indulging in and exploring new places, as well as having a general understanding of their respective culture and theme.

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Impact of COVID-19 on the Market

The COVID-19 outbreak has emerged as a major threat to the global travel and tourism industry, severely affecting the Rotels industry as well. However, the global pandemic has also accelerated the rate at which digital technology is utilized into everyday life. Across the Rotel sector this includes online reservation systems, also the rotel companies have made a good use of this pandemic break by adding exciting packages in their deals. The rotel industry having the ability of travelling and accommodation at the same time will help in boosting the Rotel in coming years.

Who is winning?

The players operating in the Rotel industry have adopted various developmental strategies to expand their market share, exploit the Rotel market opportunities, and increase profitability in the market. Major players present in the Rotel market are Das Rollende Hotel, Truck Surf Hotel, Radisson Blue, Georg Höltl GmbH & Co.KG (Rotel Tours), Audley Travel Group Limited, Palace on Wheels, Midnight Trains, Caledonian Sleeper, Anderson Mobile Estates (The Heat) among others.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Rotel publishers market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the Rotel Market By Vehicle (Railways, Bus, Van), Regions (North America, Latin America, Europe, East Asia, South  Asia, Oceania, MEA), Booking Channel (Online booking, Phone Booking, In person Bookings), Tourists Type (Domestic and International), Tour Type (Independent Traveler, Tour Group and Package Travelers), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years,56-65 Years,  66-75 Years)and Regions – Forecast to 2022-2032.

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

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The Heritage Railways Trains Market is poised to reach a valuation of US$ 315 Billion in 2022. Sales are projected to increase at an 8% CAGR, with the market size reaching US$ 680 Billion by 2032.

Preservation groups started to offer to purchase up abandoned stations and tracks as they saw the potential tragedy of losing conventional railways and equipment.

A heritage railway, often known as a heritage railroad, is a railroad that operates as a living history train to recreate or preserve historical railroad scenery. Old railroad tracks that have been preserved to reflect a specific era in rail transportation history are called heritage railways. Railroad that runs a line with preserved and restored locomotives, trains, and equipment while typically offering train services to tourists; in essence, an operational open-air museum.

Many railroad businesses were glad to get rid of unwanted goods and machinery, and some of them were also concerned about historic preservation. For instance, many railroad workers were saddened by the disappearance of historic steam engines and delighted by their preservation and continued usage on heritage lines.

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A preservation group or enthusiast owns a heritage railway, and in order to keep it operating, it might have to charge hefty admission fees. Despite the fact that train journeys are frequently brief, the rails and other railroad equipment endure significant wear and tear, requiring expensive upkeep. In order to increase the profitability of their operation, numerous for-profit businesses have acquired many heritage railway assets.

Key Takeaways from the Heritage Railways Trains Market Study:

• The North America and Asia Pacific regions hold a market share of ~17% and ~25% respectively.
• The Covid-19 pandemic had an 80% impact on the value of the Heritage Railways Trains Market.
• Argentina, Brazil, Canada, Czech Republic, Finland, France, Germany, India, United Kingdom, and the United States of America are some of the most popular destinations for railway tourism.
• Luxury Trains are the most popular Train types in the Heritage Railways Trains Market
• Online booking channels lead the charts in Heritage Railways Trains Market booking channel segmentation.

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“Heritage Railways offerings glimpse to old school slow life style, luxurious excursions are the main attractions tourists are seeking to escape the fast paced modern life.” – FMI Analyst said.

Impact of COVID-19

Passenger rail has been significantly impacted by the COVID-19 epidemic, which has resulted in a significant drop in traffic and will also have long-term implications. After the pandemic is gone, we can anticipate more adjustments to routines and travel, as well as the usage of new technology. Both the trains’ and the services’ designs will be unique.

A worldwide perspective is crucial given the pandemic’s global reach. Strengthening rail traffic both now and in the future will need taking lessons from others.

To thrive, railway operators and manufacturers must be innovative. This section focuses on innovative practices and technological advancements made during the pandemic to stop the virus’s spread.

Who is winning?

There are number of heritage railways around the globe taking travellers on a luxurious travel trip. The top businesses are able to maintain their competitive advantage in the industry by offering all-inclusive packages and saving tourists from having to navigate multiple channels for their trips. In addition to boosting the market, government investments and initiatives have helped firms improve the services they offer.

The key players in the Heritage Railways Trains Market are Avon Valley Railway, Bideford Railway Heritage Center, Helston Railway, Calcutta Tramways Company, Palace on Wheels and among others.

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Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Heritage Railways Trains Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032.

The study divulges compelling insights on the Heritage Railways Trains Market based on Train Type (Toy Train, Steam Train, Luxury Train, Tram Trains), By Booking Channel (Online Travel Agents, Traditional Agents, and Direct Booking), By Tourist Type (Domestic and International), By Tour Type (Independent traveller, Package traveller, and Tour Group), By Consumer Orientation (Men and Women), By Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, and 66- 75 Years) & Region – Forecast to 2017 – 2032.

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Browse Latest Market reports: https://www.futuremarketinsights.com/reports

The Lake Vacations Market is anticipated at US$205.05 Million in 2022 and is projected to reach US$ 245.0 Million by 2032, at a CAGR of 12% from 2022 to 2032.

Global nature fund (GNF), the Senate Administration for Justice in Berlin has registered GNF, a non-profit, private, autonomous international foundation for the preservation of the environment and nature. The development of Lake Tourism is supported by the tourism and leisure sectors. It promotes social development and job creation within the region. It keeps millions of jobs in the hotel industry alive.

Key Takeaways:

• The North America and Asia Pacific regions hold a market share of ~29% and ~26% respectively.
• The Covid-19 pandemic had a 0.55% impact on the value of the Lake Vacation Market.
• Online booking channels lead the charts in Lake tourism market booking channel segmentation.
• S, Australia, UK, Italy are some of the most popular destinations for Lake Vacation Market.
• Promoting domestic tourism and supporting safe returns of international tourism.
• The U.S. is home to hundreds of remarkable lakes both big and small.

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Impact of COVID-19 on the Lake Vacation Market

As the COVID-19-affected economies continue to spin out of control, governments and companies will place a high focus on protecting their populations. But in order to address the effects of the stock market decline on worldwide revenue and stock prices, governments and corporations will need to move rapidly.

The COVID-19 outages have had an effect on almost every region of the world, and the tourism industry has been among those most severely affected. The travel restrictions were implemented, and they directly affected hotel workers as well. The hospitality and leisure sectors are likewise working assiduously to comprehend and quantify the operational and financial repercussions for their businesses while responding quickly and keeping their attention on the task at hand and take decisions to close hotels, restaurants, and other public places.

Who is winning?

Hotels close to lakes also provide calming massages, yoga, tai chi, and meditation. Every year, thousands of tourists take advantage of the numerous amenities offered by lake hotels, which supports a booming global lake vacation sector and keeps hotels competitive by providing all-inclusive packages and sparing travellers the bother of navigating several channels for their trips. Investments and government initiatives are stimulating the market and assisting businesses in providing better services.

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Leading players operating in the Lake Vacation Market are TourTravelWorld.Com, Central Holidays, EnLive Trips, Hello Travel, Eastmytrip.com, Expedia, Inc., Viha Vacations.com, Tripnetra.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global Lake Vacation market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

The study divulges compelling insights on the Lake Vacation market based on Accommodation type (Hotels, Home, Apartments, Resorts/ Condominium, others), booking channel (phone booking, online booking & in person booking), tourist type (domestic & international), tour type (independent traveller, tour group & package traveller), consumer orientation (men & women), age group (15-25 years, 26-35 years, 36-45 years, 46-55 years, 66-75 years), across seven major regions.

For any Queries Linked with the Report, Ask an Analyst@
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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Browse Latest Market reports: https://www.futuremarketinsights.com/reports

The Travel & Tourism User Generated Content Market is poised to reach a valuation of US$ 184 Million in 2022. Sales are projected to increase at a 15% CAGR, with the market size reaching US$ 744.38 Million by 2032.

By 2020, businesses will be using user-generated content more and more to market their goods because it is considered as a genuine and affordable approach to boost a brand’s reputation and sales.

User-generated content (UGC), is any type of content that users have uploaded to online spaces like social media, forums, and wikis. Examples include photographs, videos, text, and audio.

It’s a product that users make to share information on online goods or the companies who sell them. Applications for user-generated material are numerous and include issue solving, news, entertainment, customer interaction, advertising, rumors, research, and many more. It serves as an illustration of how traditional media hierarchies are flattening and content generation becoming more democratic.

The Internet offers an easy platform to develop and disseminate user-generated content because of new media and technology affordances, such as low cost and low barriers to entry, which allows the transmission of information at a quick rate in the wake of an event.

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Tourism organizations cannot afford to ignore the growth of user created content, and online communities. In contrast to being irrelevant, blogs are frequently seen as more legitimate and trustworthy than conventional marketing communications. Customers trust websites with reviews more than professional guides and travel firms.

However, there is a problem: given the enormous number of potentially appropriate travel blogs, finding, extracting, and interpreting blog content has so far proven to be time-consuming, draining, and expensive, offsetting the relative worth of the information acquired. A blog visualization system or the application of artificial intelligence and “opinion mining” could be a solution.

Key Takeaways from the Travel & Tourism User Generated Content Market Study:

• Marketing companies are largely engaged in promoting usage of user generated content for travel industry.
• The Covid-19 pandemic had an 80% impact on the value of the Travel & Tourism User Generated Content Market.
• Social media, Blogs, Video sharing services are the most popular Platform types in the Travel & Tourism User Generated Content Market.
• Online booking channels lead the charts in Travel & Tourism User Generated Content Market booking channel segmentation.

“User generated content has given businesses good prospects by enabling them to increase their market share with little effort and expense.” – FMI Analyst said.

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Impact of COVID-19

The amount of time spent exploring across social media platforms has significantly increased as a result of the rigorous lockdown limitations. Companies and governmental entities must both invest in multi-channel interaction in order to achieve the best results. The most popular platforms are Instagram, Facebook, and YouTube, but TikTok certainly has unrealized commercial potential.

User generated content provides a raw, first-person account of a company and is likely to be heavily consulted when making future travel arrangements. This suggests further that managing one’s internet reputation will be crucial in the fight against consumer unease in the wake of the pandemic. Consumers feel exposed globally and will continue to do so.

Because they are aware that their lives are about to change drastically, they feel less comfortable and in control than ever before. Additionally, their method of making purchases will. They must provide them better, safer, and more seamless interactions and experiences, just like hospitality or a travel company.

Who is winning?

The top players are able to maintain their competitive advantage in the industry by offering all-inclusive packages and saving travellers from the hassle of browsing many channels for their trips.

The market is being stimulated by government investments and efforts, which have also helped enterprises improve the services they offer. The pandemic has significantly increased the use of online multimedia as well as the production and proliferation of informational content across numerous channels (social media networks, blogs, whitepapers, etc.).

The key players in the Travel & Tourism User Generated Content Market Are Travel Technology & Solutions, Amara Marketing and among others

For any Queries Linked with the Report, Ask an Analyst@
https://www.futuremarketinsights.com/ask-the-analyst/rep-gb-3023

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Travel & Tourism User Generated Content Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032.

The study divulges compelling insights on the Travel & Tourism User Generated Content Market based on Platform Type (Social media, Blogs, Video sharing services), By Type of content (Photos, Videos, Blogs, Infomercials) By Booking Channel (Online Travel Agents, Traditional Agents, and Direct Booking), By Tourist Type (Domestic and International), By Tour Type (Independent Traveller, Package Traveller, and Tour Group), By Consumer Orientation (Men and Women), By Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, and 66- 75 Years) & Region – Forecast to 2017 – 2032.

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Browse Latest Market reports: https://www.futuremarketinsights.com/reports

The global Philippines Tourism Market is set to reach a valuation of US$ 10.8 Bn in 2022. Sales are projected to grow at 10.9% CAGR, with the market size reaching US $30.4 Bn by 2032.

There are some spectacular volcano climbs in Bicol (Mount Mayon and Mount Isarog, for example), and dozens of national parks, heritage sites, wildlife reserves, and volcanoes in Mindoro, Palawan, and the Visayas. Mount Kanlaon, an active volcano in Negros, is one of the country’s most challenging climbs, while the neighboring Northern Negros Forest Reserve is a raw, mesmerizing scene of peaks, waterfalls, and fumaroles typical of the archipelago’s wilderness locations.

There are several opportunities to explore natural wilderness in the Philippines. The Sierra Madre in Luzon and the Balbalasang-Balbalan National Park in Kalinga, for instance, are both rarely visited by tourists but provide thrilling trekking through dense rainforests and across dizzying peaks.

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The conversion of airport terminals into global gateways has aided in the international tourism development of the country, with about 95–99% of visitors arriving by air. In recent years, the airports in Davao City and Iloilo City have been modernised, allowing direct charter flights from Singapore.

Meanwhile, Mactan-Cebu Airport, which has long handled both scheduled and charter flights from throughout East Asia, was set to begin long-haul flights in 2016, when three Philippine airlines were operating between Cebu and Los Angeles, California. Started walking. In the near future, there will be more direct international flights to Cebu, Boracay and Davao.

In addition, the country’s hospitality sector is increasingly focusing on the contactless payment trend. When contactless payments are allowed, customers save time by not having to sort through cash or try to enter their PIN.

The introduction of mobile payments has also made a wallet obsolete. The coronavirus outbreak has fueled the demand for contactless payments that reduce friction and improve customer experience. Offering contactless payment methods by many customers and employees may be perceived as a necessity rather than a luxury. As a result of the outbreak of COVID-19, many in the Philippine hospitality business have begun to employ contactless payment systems.

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key takeaways:

• On the basis of tourism type, the eco/sustainable tourism segment is estimated to account for 42% of the total market share in 2022.
• From channel booking, the online booking segment is estimated to account for 51% of the total market share.
• On the basis of tourist type, the domestic tourism segment will remain attractive till 2032.
• In terms of age group, the 26-35 segment will continue to witness an uptick in sales.

Competition Scenario

The major players in Philippines tourism are focusing on promotional strategies and advertising of popular tourist destinations in the Philippines to improve sales in the market.

The major players present in the Philippines tourism market are Scorpio Travel & Tours Inc., Baron Travels, AsiaVenture Tours & Travels, Vansol Travel & Tours, Kapva Travel, Marksman Drysdale Travel Inc., Raja Tours Philippines, Atlas Tours & Travels Inc., Bridgeway. Travel & Tours, Harana Tours Corporation, Travel Related Incentive Programs & Services, Inc., TravelBest Travel & Tours, Ruxo Air Travel & Tours Inc., Goldensky Travel & Tours, Grandhope Travel Tours, Kesari Tours Pvt Ltd, Turismo-Filipino Inc. among others.

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Philippines Tourism Market by Category

By Tourism Type:

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism
• Others

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• Domestic
• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

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The bleisure tourism market is expected to reach a valuation of US$ 497.5 Bn in 2022, with sales growing at an impressive 19.5% CAGR over the assessment period.

Employee engagement is a critical aspect in various organizations and leaders are looking for new ways to keep their employees happy and loyal to their company. One way to improve employee satisfaction is to improve corporate travel policies by including bleisure trips.

Furthermore, employees who use their vacation time to rest and recharge are more productive. According to a Forbes article, if employees took just one more day of paid leave each year, the U.S. economy would gain $73 billion in output, which will be beneficial for both employees and businesses. A bleisure trip can have a significant impact on employee morale and health, which in turn is encouraging companies to invest bleisure tourism.

Increased digitization of the tourism and corporate sectors, as well as increased adoption of the internet of things (IoT), which allows both travellers and travel operators to manage operations remotely, are predicted to boost market sales.

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Besides this, the benefits offered by virtual reality (VR) technology, such as efficient and personalised customer experiences in the tourism sector will create opportunities for growth in the market.

Further, bleisure tourism market players are investing in various promotional activities such as direct marketing, sales, and discounts, offering free giveaways, hosting an event, and many other activities to promote their services.

As most potential customers have an online presence, hotels and resorts are promoting their services on social media platforms to improve sales. For instance, Bermuda launched “Work from Bermuda,” a certificate programme that invites visitors to work remotely from a scenic location.

Moreover, business travellers take their families with them on business trips. Taking cues from this trend, a world-famous hotel in Scotland has launched a children’s programme that includes a playroom, a country club, and participation in sporting activities. Such development will create a conducive environment for the market.

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 “A combination of work and leisure or personal activities contributes to a better work/life balance. Bleisure trips are offering opportunities for travellers to learn more about the location and its culture. This, in turn, is helping to improve the quality of work done while also allowing for the formation of more meaningful business relationships. ” says an FMI analyst.

Key Takeaways:

• Based on application, the corporate segment will account for a dominant share in the market over the forecast period.
• By trip type, demand in the domestic trip segment will remain high through 2032.
• In terms of tour type, the independent travelers segment will expand at a considerable pace over the assessment period.
• Based on consumer orientation, sales in the male segment will continue gaining momentum.
• By occupation, bleisure tourism among technology/IT/software professionals will gain traction.
• Based on trip length, the 2 nights segment will emerge as the most lucrative segment.
• By travel frequency, demand in the once in every 2-3 months segment will continue rising.
• In terms of booking channel, the online booking segment will lead the market in terms of market share.
• The U.S. will continue dominating the north America bleisure tourism market owing to growing focus on employee retention across various organizations.
• China will continue witnessing high demand, accounting for a dominant share in the East Asia bleisure tourism market.
• Sales in India will gain momentum on the back of increasing investments in the travel and tourism sector.

Impact of COVID-19 on the Market

The COVID-19 outbreak has negatively impacted the bleisure tourism market. Almost all major business tours and MICE events around the world were cancelled because of the pandemic. Furthermore, due to travel restrictions, the widespread adoption of online video conferencing platforms such as Zoom and Google Meet is expected to compete with players operating in the global bleisure tourism market in the future.

Many firms are using video conferencing systems to satisfy their meeting and conference demands, and it is also being used as a cost-cutting technique to avoid pricey business trip expenses. COVID-19 has thereby changed the competitive landscape of the global leisure tourism business, with long-term implications.

Who is winning?

The players operating in the global business travel industry have adopted various developmental strategies to expand their market share, exploit the business travel market opportunities, and increase profitability in the market.

Major players present in the bleisure tourism market are Airbnb. Inc, American Express Travel, Expedia Inc., BCD Travel, Carlson Wagonlit Travel, Flight Centre Travel Group, The Priceline Group, Fareportal, Inc. (travelong inc.), Wexas Travel, Travel Leaders, The Global Work & Travel Co., JTB Business Travel, Prime Travels USA, GUNA Travel Germany, DER Touristik, CITS (China Business Travel & Fairs), China Tour Guide, Tuniu Corporation, FROSCH Travel and CT Business Travel

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Global Bleisure Tourism Market by Category

By Application:

• Corporate
• Government

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Trip Type:

• Domestic Trip
• International Trip

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T: +1-845-579-5705
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The global diving tourism market is expected  to reach a valuation of US$ 2,940 Mn in 2022. Overall sales are projected to increase at a 6.0% CAGR, surpassing US$ 5,281 Mn by 2032.

The water adventure tourism industry has been able to reach out to individuals all around the world thanks to increased social media and advertising. Around 10-15% of international and 6-8 percent of domestic recreational dive & snorkelling visitors participate in dive training courses. One of the primary factors driving the industry is the availability of courses ranging from a basic introductory course to highly specialised advanced courses.

Water adventure tourism, often known as water-based tourism, is becoming increasingly popular across the globe. Technological developments and advancements in water sports equipment have a greater impact on individual safety, resulting in increasing involvement in water sports, broadening the scope of water adventure sports, and so benefiting the water adventure tourist sector.

Skilled professionals and instructors are on hand to assist and guide tourists, as well as teach knowledge and technical know-how on how to safely utilize underwater equipment (scuba diving and deep-sea diving).

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Consumers are increasingly interested in unique experiences such as wreck dives, cod holes, and minke whales, hence the feature dive sub-sector of the business is gaining traction. Smaller operators are more likely to provide these specialty dives, which are often only available for a limited time.

In addition, the companies are focusing on forming relationships with domestic tour operators in order to develop their business and obtain a competitive advantage.

Key Takeaways:

• Based on diver type, the active diver segment is predicted to account for a dominant share of 45% in the market through 2032.
• In terms of consumer orientation, the men segment held 60% of the total market share in 2021, and the trend is expected to continue over the forecast period.
• By booking channel, the online booking segment is anticipated to hold a noteworthy share of 48%.
• In terms of age group, demand in the 26-35 segment will continue gaining traction through 2032.
• Demand in the South Asia diving tourism market will grow at 8.3% CAGR owing to increasing influx of diving tourists in Philippines.
• Based on tour type, sales in the group tour segment will remain high over the forecast period.
• The U.S. will emerge as a lucrative market in North America diving tourism market, registering 5.6% CAGR during the forecast period.

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Impact of COVID-19 on the Diving Tourism Market

The desire for diving tourism has been decreased as a result of global shutdown restrictions. According to the United Nations World Tourism Organization, international tourist visits (overnight visitors) decreased by 70% from January to August 2020, compared to the previous year (UNWTO).

Dive facilities in cities witnessed a drop in retail sales as well as earnings from dive trips and classes for divers. Dive shops on the islands have lost over half of their trading season, which spans from March to October.

However, with resumption of diving and training programmes, the number of divers and dive students are predicted to increase. This is expected to propel the growth in the market over the forecast period.

Who is winning?

Leading manufacturers of diving tourism are focusing on smart promotional strategies, advertisements, and new diving destinations to improve sales in the market.

Major players present in the diving tourism market are The Natural Travel Collection Ltd, PADI Travel, Dive The World, Fly & Sea Dive Adventures, World Dive and Sail International, Ultimate Dive Travel, Hidden Depths Dive Tours, Project Expedition, Scuba Travel, Bluewater Travel, Entrada Travel Group, Island Expeditions Company Limited, Pro Dive Cairns, Dive Adventures, Liveaboard Adventures, National Geographic Expeditions, Deep Blue Adventures, Caradonna Adventures, Advanced Diver Mexico, Asia Diving Vacation among others.

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Global Diving Tourism Market by Category

By Diving Type:

• Drift Diving
• Deep Diving
• Wreck Diving
• Others

By Diver Type:

• New Diver
• Casual Diver
• Active Diver
• Professional Diver

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

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About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Browse Latest Market reports: https://www.futuremarketinsights.com/reports