A recognized rideshare service provider, Ola announced on November 6 that it would extend its offerings in Wellington, Auckland, and Christchurch and mark its entry in New Zealand. The passengers in New Zealand would enjoy a discount of 50 percent off on their rides for the initial first month.

Brian Dewil, the New Zealand Country Manager, Ola stated that Ola foraying into New Zealand is a significant action for Ola in the New Zealand’s ridesharing industry. The drivers across Wellington, Auckland, and Christchurch have provided a cordial feedback to the company. With engaging drivers along the reliable platform, the company is excited to enter into New Zealand, providing the passengers with a new alternative to commute conveniently within the cities, added Brian.

This action was partially announced previously by the Bengaluru-based ridesharing company when Ola was inviting New Zealand’s private vehicle owners to obtain more information about registrations with Ola by visiting the website. With this action, the company ensured the drivers to witness market benefits at an initial 9 percent commercial rate.

The passengers in New Zealand can register rides in a very simplified way. By downloading the Ola app from iOS App store or Google Play store and registering an account the customers can easily book rides. The company plans to improve and provide enhancements to the app after the initial launch phase, as the Ola team would constantly keep track of the customer feedback for advancing the ridesharing experience and offering new offers and promotions. The company aims to leave no stone unturned while delivering great service to the customers.

Followed by its successful operational entry in the United Kingdom and Australia earlier this year, the New Zealand foray would significantly showcase its acceleration into the international market. Ola has already completed 2 million rides in Australia and presently operates with more than 50,000 drivers across seven cities in there. The New Zealand entry showcases as a calculated move for the company as it could enable the company to modify its business model for rightly fitting the requirements of the customers across the globe.

This entry into another international market is expected to boost Ola’s ridesharing services business thereby opening new growth avenues in the ridesharing industry. With this move, the company is strengthening its position as a ridesharing service provider while tackling prominent market competitors such as Ola.

Published by Shambhu

Shambhu Nath Jha with an experience nearing a decade has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.

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