The U.S. meatainers market is expected to remain under the influence of rising consumer preference for meat, especially uncooked meat. Owing to the spreading awareness for healthy cooking practices among U.S. Baby Boomers, demand for uncooked meat is on the rise, marking gainful opportunities for the U.S. meatainers market. Further, the meat and poultry industry in the United States is the largest segment of the agriculture sector, representing enormous consumption of beef and chicken and demand for meatainers. According to the U.S. Department of Agriculture (USDA), U.S, chicken production has increased five times since 1970s, portraying consistently rising and evolving meat consumption trends among American consumers and lucrative opportunities for the U.S. meatainers market. The growing pressure on the meat industry is being addressed by encouraging consumption of plant-based foods towards creating a sustainable food future. Consumer inclination towards plant-based food can influence future progress of the U.S. meatainers market in the future.

U.S. Meatainers Market: All-time High Consumption of Meat to Boost Meatainers Demand

Chicken and beef are estimated to report an all-time high demand in the United States, in turn, bolstering good opportunity for the U.S. meatainers market. The United States is one of the largest producer of beef and poultry in the world. According to the USDA, the beef and poultry industry in the U.S. has evolved to comply with the altering consumer preferences for meat consumption. Further, Americans are likely to consume approximately 92 pounds of chicken per person this year, breaking the record of 2017. The forecast as such projects an all-time high consumption of meat, presenting lucrative opportunities for the meatainers manufacturers operating in the U.S. meatainers market in coming years.

U.S. Meatainers Market: Preference for Uncooked Meat to Bode Well for the Meatainers Market

Majority of the consumers in the United States has been observed to purchase uncooked or precooked chicken. Baby Boomers, especially, are more likely to purchase uncooked chicken which they prefer to cook at home. Also, health, wellness and food safety concerns of Baby Boomers have led to the increased preference for uncooked meat over precooked or cooked one. Although millennials are prone to purchase precooked meat, with the past incidences of foodborne diseases, rising awareness regarding best cooking practices has, in turn, increased consumption of uncooked meat. Given that increased purchase of uncooked meat is expected to bode well for the U.S. meatainers market in the foreseeable future.

With the manufactures of meatainers in the U.S. meatainers market offering efficient, durable and affordable packaging solutions such as meatainers, projected high meat consumption and increasing preference for uncooked meat are some of the prime factors bolstering the growth of the U.S. meatainers market in coming years.

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Published by Sandali

A former journalist, Sandali is a content marketer with over 5 years of writing experience, across various industries including Food Innovation, Healthcare, and IoT and Technology. Sandali has been weaving corporate stories for organizations through different forms of impactful marketing content. Her key aim is to strategically align well-crafted narratives with business objectives, translating into a powerful communications platform for the company.

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