Found primarily in tracts of Central America, South America, and small sections of the United States, the acerola fruit is finding widespread application in a variety of foods and beverages, owing to its nutrient composition, that is especially rich in vitamin C. Food processing and pharmaceutical industries are processing the extract of acerola fruits in powdered or liquid forms.

Acerola extract is widely used in products such as health or diet supplements, yogurt, beverages, soup, confectionary items, sauces, and snacks. The product is also used as a natural preservative for bakery and meat items, which will generate opportunities of application in the long term.

Rapid rise in importance given to vitamin C in food products, coupled with the trend of natural health foods are expected to be the key factors that will propel the growth of the acerola extract market in the near future. In addition, other factors that are anticipated to boost the market are expected to include:

  1. The pharmaceutical and food & beverage industry is generating a strong demand for organic variants of acerola extract. High purity and natural formats of acerola extracts will continue to remain popular owing to claims of additional nutritional benefits.
  2. Acerola extract is also finding increased application in the weight loss industry as a low calorie and low fat additive that can be added to a wide variety of diet foods, which will boost the prospects of producers in the years ahead. The extract is also finding acceptance as an ingredient in a number of convenience foods and beverages as a replacement for ascorbic acid.
  3. Powdered acerola extract continues its dominance of the market and is anticipated to account for nearly 70 per cent of the market value, owing to its high use in health supplements and as an antioxidant additive in food and beverages.
  4. Acerola based products are restricted by the high prices. In addition, the acerola extract market also faces potential restriction owing to the risk of side effects such as vomiting, diarrhea, cramps and headaches, among others.  

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