Artificial modeling materials, including polymer clay, are becoming par for the course in recent times as a suitable  substance for art & craft activities. Citing massive prominence of polymer clay among the infants, and clay artists, manufacturers are shifting away from legacy formulations in a bid to obtain expanded market footprint. Various brands of polymer clay are undergoing testing to receive certification as a ‘non-toxic’ art material. Despite the conventional production of toys and creative stuff observing a constant downswing, young artists are uploading videos of work related to art & craft for magnifying their online presence.

Spectating the rising applicability of polymer clay in myriads of purposes, particularly in DIY and SUPW ( Socially Useful Productive Work), manufacturers are focusing on the development of devices to reimagine polymer clay, for instance, acrylic rod, pasta machine, and texture sheets. In addition, innovators are zeroing on the introduction of vibrant colors, including gold, silver, and black, to offer a multitude of design options for decorative items, such as sparkling pendants.

According to a new business intelligence report, Persistent Market Research finds that the polymer clay market registered a value of ~US$ 28 Mn in 2018 and is anticipated to progress at a steady CAGR of ~3% over the stipulated timeframe. The growth is primarily driven by the mushrooming toy sector in tandem with the increasing demand for imitation jewelry items among the female cohort.

Toys & Novelty Items in Educational Settings for Cognitive Infant Development Offer Opportunities for Polymer Clay

Earlier utilized in doll making, polymer clay is gathering an immense reputation as a feasible material for developing animation dummies and replicas of dollhouses coupled with the furnishing and enhancement. As a consequence, the mushrooming demand for toys, including playset dolls, is in line with the increasing adoption of polymer clay.  In the wake of the capability to be cast into umpteen shapes in tandem with the advantages of playing with clay in enriching skills, adeptness, and innovation, polymer clay persists to follow a progressive growth trail. Toys and games are associated with enriching the physical, mental and social nourishment of infants. Educational settings are showing wide acceptance for educational toys as a part of activity learning and art & crafts.

On the flip side, the advent of smart devices and digital amusement debunks the need for a uniform integration of physical activities and the virtual space – a factor hindering the sales footprint of polymer clay-based toys. Although polymer clay is classified under non-toxic materials, the possible risks and dangers regarding unsafe toys appear as a pain point for the market of polymer clay.

High Consistency and Low Curing Temperature Makes Solid Polymer Clay a Product of Choice

The solid form of polymer clay cures at a considerably lesser temperature as compared to earthen clays, making it suitable for domestic applications. Solid polymer clay maintains the required consistency throughout conditioning. The spongy arrangement of solid polymer clay makes it ideal for infants with brittle hands.

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Solid polymer clay is a perfect fit for settings where infants are able to craft. Elementary schools and childcare centers bank on solid polymer clay sans the need for an oven. As such, massive clay projects exceeding the dimensions of the oven are able to be left out for curing. Straightforward usage and curing under normal conditions drive the sales of the solid form of polymer clay.

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