Automotive floor mats are a vital part of the automotive to keep the vehicle floor neat and clean that used in commercial as well as a passenger vehicle. Automotive floor mats are the automotive accessories designed to protect the vehicle floor from wear, corrosion, and dirt. The Automotive floor mats are mainly utilized to keep the automotive interiors clean and neat. Majority of the automotive floor mats are removable and can be replaced easily. Majorly Automotive floor mats manufactured from synthetic rubber with unique shape and design to capture the dirt and water. The Automotive floor mats are required to maintain the specific standard to control odor release, durability of the automotive floor mats, and performance of the automotive floor mats in various heat levels. Automotive floor mats continue to be one of the maximum selling accessories in terms of volume, however their average selling price is low which doesn’t fetch substantial revenues.
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Automotive Floor Mats Market: Drivers and Challenges
The increasing production of the passenger cars, as well as commercial vehicles, are expected to drive the automotive floor mats market positively.
Many manufacturers are inclining towards new product development in the area of floor mats materials for high strength and long operational life. The increasing Research and Development Activities for new product development with advanced materials that anticipated to create the supply side trend in automotive floor mats market. In many nations, Original Equipment manufacturer needs to follow stringent regulations for the manufacturing of automotive floor mat to avoid safety hazards including odour release, durability, and performance in various heat levels.
The material type plays a precursor to procurement of automotive floor mat by the nature of its quality and associated price which varies from per individual spending on the product. Associated socio economic factors have also been instrumental in developing the said market. In extreme weather conditional regions, the automotive floor can get dirty owing to accumulative mud and debris. To prevent the vehicle floor from such dirt debris, the automotive floor mats consumption is estimated to increase in the respective regions.
The aftermarket sales is also been a significant contributor to the sales of automotive floor mats where the developing regions have registered a greater weightage of aftermarket sales as compared to OEMs.
Automotive Floor Mats Market: Regional Outlook
East Asia is estimated to be the dominating region in the automotive floor mats market throughout the forecast period as the region accounts for around 25% of the global vehicle sales. North America region, as well as Europe region, is anticipated to gaining traction for aftermarket sales opportunities in the automotive floor mats market owing to automotive fleet size in the respective regions. South Asia Region is expected to witness maximum growth in the near future due to increasing automotive sales along with fleet size. In Oceania and Middle East & Africa is estimated to gaining traction soon owing to increasing preference towards passenger comfort and safety. Developed Economies such as U.S., Germany, OEM need to follow certain regulations to manufacture automotive floor mats which is estimated to hamper the growth of the automotive floor mats market.
Examples of some of the market participants in the Automotive Floor Mats market identified across the value chain include:
- Husky Liners, Inc
- Maxliner USA
- CURT Manufacturing LLC.
- RACEMARK International, LLC.
- Omix-ADA, Inc.
- Stinzo Auotmotives Pvt Ltd
- MacNeil IP LLC
- Lloyd Mats Inc.
- Prestige Loop Mats Industries Private Limited.
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