The baby diaper market is set to grow, especially as manufacturers increasingly focus on innovations to offer greater customer satisfaction. According to a study by Future Market Insights (FMI), some of the leading manufacturers are focusing on ensuring bio-degradability in order to ensure products are recyclable. Driven by these developments, the market is expected to reach a valuation of US$ 63.67 Bn by 2021.
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Unlike bio-degradable diapers, regular diapers don’t degrade well in a landfill. Also, disposable diapers require around several years to disintegrate. The tremendous amount of untreated waste added to the landfills consistently through plastic diapers can contaminate the groundwater. Coupled with this, rising climate concerns represents a key factor propelling the demand for bio-degradable diapers.
Disposable diapers comprise many synthetic compounds that can adversely affect wellbeing. These includes sodium polyacrylate, dioxins, tributyl-tin, dyes, volatile organic compounds, and other chemicals. These synthetic substances may cause tingling and different medical issues such as respiratory problems, cancer, hormone interferences, and several other health problems to an infant.
With consumers increasingly focusing on eco-friendly buys, the demand for biodegradable or reusable baby diapers is expected to surge. In addition, cost-effective pricing of products, presence of a relatively untapped market for bio-degradable baby diapers in underdeveloped and developing countries, and rapid urbanization are other factors expected to propel bio-degradable baby diapers sales over the forecast period.
Thus, increasing awareness on negative impact of these chemicals and baby hygiene among individuals shifting the consumer preference towards bio-degradable diapers. Subsequently, organizations are investing in R&D to ensure impact of products on the climate is zero to minimal. According to FMI, despite the dominance of disposable diapers, the reusable baby diapers sales will rise at 5.1% CAGR between 2021 and 2031.
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Key Takeaways from the Baby Diaper Market Study
- Baby diapers sales will rise consistently. FMI forecasts the market to exhibit 5% CAGR between 2021 and 2031
- The U.S. showcases high focus on offering best possible baby care. It therefore accounts for 80% of baby diapers sales in North America
- Despite sluggish growth registered amid pandemic, the U.K. market will recover, exhibiting 4.6% y-o-y growth in 2021
- Germany and Spain will emerge as other key markets for sales within Europe
- China will remain a key market for baby diapers sales in East Asia, as consumers show higher willingness to spend on advanced baby care. Japan will follow closely, emerging as second-leading market
“Companies are focusing on penetration in rural areas to capitalize on untapped opportunities. They are therefore increasingly investing in various awareness campaigns to educate widely scattered demography of prospective buyers about the benefits of baby diapers for the health and wellbeing of their children,” says an FMI analyst.
Impact of COIVD-19 & 2020 Market Analysis
The COVID-19 outbreak resulted in the imposition of lockdowns in various nations that has considerably affected the net sales and production of baby diapers. Companies were unable to operate across the world, which in turn has impacted baby diaper demand severely. Besides this, travel restrictions adversely impacted operations within the market.
With second and third wave of pandemic on card, baby diaper companies are extending various offers on bulk purchase of baby diapers. With situation predicted to recover in the coming days, the baby diapers sales will rise in the near future.
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Who is winning?
Some of the key players operating in the Baby Diaper market are Kimberly-Clark Corporation, Procter & Gamble Company, Kao Corporation, Unicharm Corporation, Cardinal Health Inc., Ontex International N.V., Bambo Nature USA, PAUL HARTMANN AG, C. R. Bard, Inc., Aleva Naturals (D&G Laboratories Inc.), B. Braun Melsungen AG, Babyganics (S.C. Johnson & Son Inc.), Bambino Mio Ltd., Bambo Nature USA (Abena Group), The Honest Company Inc., Bumkins, Charlie Banana USA LLC, ConvaTec Inc., Earth’s best (The Hain Celestial Group, Inc.), ECOABLE, Seventh Generation, Inc., Flip Diapers (Cotton Babies, Inc.), Fujian Hengan Group Ltd., Fujian Yifa Healthcare Products Co., Ltd., GeffenBaby.com, GroVia, Hengan International Group, Medline Industries Inc., Mega Soft (Fujian) Hygiene Products Co., Ltd., and Naty AB among others.