The baby play mats are fabric mats used on house hold floors and gardens for babies to play. These mats are portable, easy to clean and carry that creates its demand in the market. Baby play mats market offers mats of different colours and figures of high contrast to attract babies.
Baby play mats provides with open space for baby to crawl and play that increases muscle strength. Baby play mats have a cushion and shaping capability providing comfort along with heat insulation and sound absorption.
Baby play mats market has experienced a less demand due to the impact of COVID 19. These changes were due to shutting down of many industries during lockdown which led to a halt in manufacturing activities.
Import and export activities of baby play mats were impacted due to restrictions laid on border trading activities within the countries affecting the supply chain. Pandemic also effected on sales of baby play mats due to decreased buying rates among customers.
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Baby Play Mats Market: Drivers and Restraints
Rise of birth rate globally is the key driving factor for the growth of baby play mats market. Change in lifestyle has led to less time for baby care that has eventually caused demand for different products that keeps baby engaged propelling the market growth.
With the increasing trend of playgroups, pre-primary schools and day care facilities for baby care has fuelled Baby Play Mats market growth. It is expected to have a significant increase in demand during the forecast period due to growing awareness about the necessity of physical movements in babies.
Competitive pricing is one of the restraining factors for baby play mats market. The threat of new entrants and local player are some factors that limit the Baby Play Mats market growth. Products with bad quality can cause skin rashes which creates concern among customers, hence challenging market growth.
On the other hand, with advancements in the online distribution channel, Baby Play Mats market growth will have significant growth in the coming decade.
Baby Play Mats Market: Overview
Whole piece mat holds the largest revenue share of the Baby Play Mats market due to its larger surface area as compared to slicing mats. Based on material type, expanded polyethylene foam is most preferred and due to its non-slippery, moisture-proof, safe, flexible and soft characteristics.
These mats are easy to fold and unfading double-sided print, hence generating the highest revenue for Baby Play Mats market.
Based on application, indoor Baby Play Mats market is expected to contribute the highest revenue in the global market. Household residential is the largest revenue-generating end-users followed by playschools and daycare for Baby Play Mats market.
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Baby Play Mats Market: Region-wise Outlook
Baby Play Mats market is dominated by North America followed by Europe due to a rise in working women population and increased manufacturing activities in the region.
North America and Europe also have a larger number of commercial establishments like daycare, childcare hospitals which contribute to revenue-generating for Baby Play Mats market.
Asia-Pacific baby plays mat market is expected to grow with high CAGR with increased population in the region. There has been increased product penetration and rise in manufacturing activities in the Asia-Pacific region that leads to Baby Play Mats market growth.
Baby Play Mats Market: Key Market Participants
Major players in Baby Play Mats market include –
- Whiz Kid Promoters Private Limited
- Goodbaby International Holding Limited
- Nantong Meitoku Plastic Co. Ltd.
- Baby Box
- Skip Hop
- Rubber Flooring Inc.
- Tiny Love Starts
- Soft Tiles
- Menard, Inc.
- BabyField, and others.
The research report on Baby Play Mats market presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.
It also contains projections using a suitable set of assumptions and methodologies. The research report on Baby Play Mats market provides analysis and information according to market segments such as geographies, application, and industry.
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Baby Play Mats Market: Segmentation
Based on Product Type
- Slicing Mat
- Whole piece mat
Based on Material Type
- XPE Foam
- Polyvinyl Chloride Foam
- Expanded Polyethylene Foam (EPE)
Based on Application Type
Based on End-users
- Household residential
- Day care centres
- Child care Hospitals