Home décor is considered to reflect the status and taste of the owner who willingly spends money to decorate the house A good bed sheet matching with an aesthetic look is very vital as a part of the interior bedroom.
Thus, the demand for bed sheets is increasing in the domestic along with the export market over the forecast period.According to a report, the bedsheets are an estimated Rs 10,000 crore market which caters both upper and middle-class families settled in urban areas.
The bedsheets market has good scope across several nations. Moreover, there is a steady demand in Government departments such as Tourism, Railways, Police and Defence, etc.
Growing fabric technology and the availability of more manmade fabrics, brighter colors and wide range in the composition of the sheets is fostering sales of bed sheets worldwide.
Altering home decor trends and increased purchase frequency, along with shorter replacement cycles are also enhancing the market growth.
Bed Sheets Market – Key Trends
Growing consumer awareness concerning good sleep and healthy body and mind will encourage the market players to introduce advanced fabric technology in bedsheets.
Players are focusing on the functional benefits of bedsheets prepared from plant-based materials for instance Tencel, bamboo, and organic cotton, to provide better moisture absorption and breathability in contrast to conventional cotton.
Players are also providing woolen duvets and comforters as they provide greater moisture control and temperature regulation and reduce the risk of dust mites.Manufacturers are furthermore focusing on the production process to prevent water scarcity.
As ordinary cotton bed sheets consume a higher amount of water. Sleep and giggles launched eco-friendly bed sheets prepared from eucalyptus trees which utilize around 95% less water as compared to ordinary cotton linen.
E-commerce platform boom concerning distribution is complementing in huge sales. Apart from the rise of third-party online distributors, the trend has additionally presented e-retailers providing quality products to gain a large consumer base.
Some of the e-retailers present in the bedsheets market are Boll & Branch, Saatva, and Casper.
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Bed Sheets Market – Growth Restraints
Cotton sheets are widely preferred fabric bed sheets as they are regular temperature regulators, however, they are prone to wrinkles which might not aesthetically complement home décor. Cheaper cotton sheets deteriorate faster with time, causing thinning and tearing this can hamper the bedsheets sales.
Furthermore, with any new style or trend, bamboo sheets have become increasingly popular, yet it tends to be costlier than other sheet types. Unlike natural materials, microfiber material, made from petroleum waste products and is widely preferred among consumers.
It doesn’t impact sleep, but few individuals prefer to sleep with more organic and sustainable bed sheets.
COVID-19 Impact on Bed Sheets Market
A supply chain disruption across geographies has compelled bed sheets manufacturers to rethink their business strategies to transform their brand identities.
However, skyrocketing sales of bed sheets via online channels are anticipated to keep the market afloat as consumers are increasingly avoiding in-store purchases. As per a published report by Statista, websites selling home decor products online showed 1.7 Bn visits in March 2020, hiked from 1.56 Bn worldwide visits in January 2020.
Bed Sheets Market – Region-wise Analysis
Asian countries will be accounting for the highest market share due to expanding retail networks and increasing consumer preference for luxurious and superior quality bedding products to compliment the interiors.
Developing nations such as India and China are the biggest exporter of the bed sheet. Countries such as Pakistan, Bangladesh, and Vietnam, have emerged as export competitors to India and China.
North America and Europe regions will be witnessing rapid growth owing to increasing consumer awareness concerning good night’s sleep and proper bedding materials.
According to the consumer trends in the U.S., around 80% of individuals prefer cotton & cotton blend materials, trailed by 3% choosing satin fabric.
Bed Sheets Market – Competitive Analysis
The global bed sheets market is dominated by a few leading market players in terms of market share. However, demand is primarily driven by consumer income.
While big players compete through the breadth of products, volume purchasing, and effective marketing and merchandising, small players focus on product superiority and customer service.
Brooklinen launched Luxe Core Sheet Set featuring clever tabs labeled long side and short side on the fitted sheet. The Easy-shopping platform made the bed sheet received the most positive reviews online.
Mellanni launched its affordable bed sheets set which is made from polyester microfiber. The sheets wrinkled less than most cotton fabrics, hardly shrunk in the wash, and are generously sized.
Slumbercloud launched Stratus Sheet Set, the fabric technology helps to maintain a comfortable body temperature all through the night.
Major companies operating in the global bed sheets market include Acton & Acton Ltd., Beaumont & Brown Ltd., American Textile Company, WestPoint, Boll & Branch LLC, Hollander, Pacific Coast Feather Company, Frette, Sferra, Bombay Dyeing, D’décor, Crane & Canopy, and Portico Inc.
Regions and Countries Analysed in this report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
- The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
- The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
- The report also maps the qualitative impact of various market factors on market segments and geographies.
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