Increasing adoption of baby diapers and growing awareness towards environmental impact of disposable of baby diapers have surged the sales of biodegradable baby diapers. As per Future Market Insights (FMI), the demand for biodegradable baby diapers is expected to surge at 7.5% CAGR during the forecast period, from 2021 to 2031.
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Parents today have increasingly turned conscious not only for their babies but also in terms of environment. As per the recent statistics of 2021, diapers are third largest consumer product that end up in landfills. Accumulating diapers waste in an average household with kids and infants that wear diapers has become a serious concern.
As biodegradable diapers can be easily decomposed, key players are increasing the production to curb the environmental pollution and generate revenues. As parents are increasingly becoming aware regarding the pollution, they are switching to eco-friendly and chemical free products.
Along with the environmental impact, the market players are underpinning safety offered by promoting biodegradable baby diapers as dermatologically tested. This also has encouraged greater innovation in the market.
For instance, Bamboo Nature is one such brand that incorporates a color-changing moisture indicator, a feature that indicates when change is needed. Such efforts on the part of players are likely to scale up the adoption of biodegradable baby diapers in the coming years.
Increasing penetration of social media is playing a vital role in influencing the perception of new parents. Efforts undertaken by several mothers and baby health experts on social media has played a significant role in impacting consumer’s buying decision in the past few years.
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Besides this, the campaigns and initiatives undertaken by players to promote the impact of diapers on environment is likely to further reshape consumer preferences. Huggies is one such brands that has taken an active initiative in spreading awareness regarding the impact of diapers on environment and thus promoting biodegradable options.
Such brand initiatives are further expected to play a key role in spreading awareness regarding biodegradable options especially in the developing countries where awareness levels are low.
Key Takeaways from the Biodegradable Baby Diapers Market Study
- In terms of product type, pant style diapers are expected to reflect a strong CAGR growth as compared to tape style diapers. As per FMI, pant style diapers are expected to grow at a CAGR of 8.3% during the forecast period.
- In terms of pricing premium biodegradable baby diapers are expected to register a significant CAGR as the new parents have turned increasingly conscious and least compromise on essential baby products.
- The U.S. holds a market share of 79.4% in North America in 2021 owing to the rapid upsurge in the awareness level regarding the impact of diapers on environment.
- The U.K. is expected to emerge as a key market in Europe, reflecting growth high growth owing to higher spending on premium products in the country.
“Key players are increasingly focusing on improving their digital marketing skills as their sales are widely generated through online retailers and social media. Hence, they are adopting strategies such as social media campaigns, digital media marketing, and promotional videos to reach larger audience and gain competitive edge in the industry.” says an FMI analyst.
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Who is Winning?
Leading manufacturers of biodegradable baby diapers are focused on extensive promotional strategies, advertisements, and new product developments which is expected to drive the demand for biodegradable baby diapers across the globe.
Major players present in the biodegradable baby diaper market are Seventh Generation, Inc., Naty AB, The Honest Company, Abena A/S, KAS Direct, LLC, Broody Chick Company, Hansen Kids LLC, Drylock Technologies NV, Hengan International Group Company Limited, The Hain Celestial Group, Inc., Kimberly-Clark Corporation, Kao Corporation, Bumkins Company, The Procter & Gamble Company, Ontex Group and Unicharm Corporation among others.