Elastic therapeutic tape is called as Kinesiology tape it is an elastic cotton strip consisting of acrylic adhesive which helps in pain treatment and disability from athletic injuries. It is widely used in rehabilitation and treatment of sport injuries which is triggering the growth of the elastic therapeutic tape market. For instance, rehabilitative tape helps to simplify the body’s healing process by providing its extended soft tissue manipulation. Furthermore, these elastic therapeutic tape are also used for proprioceptive facilitation, reduction of muscle fatigue, enhanced healing & helps to relax tired muscles. Additionally, the elastic therapeutic tape can be stretched up to 140% which means it can be stretched more than normal length. Furthermore, support to sore muscle, relief from swelling, and physiotherapy treatments are some of the features of elastic therapeutic tape that influence the market growth. It has various applications that fuel the demand of the elastic therapeutic tape market growth during the forecast period include treatment of ligament strains, joint swelling, treatment of muscle sprains arthritis, low muscle tone or weakness. Additionally, increase in number of orthopaedic patient’s treatment is boosting the market growth elastic therapeutic tape in near future. According to studies, Elastic therapeutic tape market is expected to reach a 350 million dollar USD by 2026 from 150 million USD in 2019.
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Elastic therapeutic tape Market: Drivers and Restraints-
Increase in adoption of elastic therapeutic tape for orthopaedic treatment and rising demand for versatile and easy use of therapeutic tape are emerging trends propelling elastic therapeutic tape market growth during the forecast period. Moreover, rise in geriatric population and frequent use of tape in sports and aerobics owing to increase in minor accidents in sports are some of the major factors driving the elastic therapeutic tape market growth. Furthermore, rise in awareness about physical disabilities coupled with growing healthcare infrastructure are the opportunities expected to experience elastic therapeutic tape market growth in near future. However, stringent rules and regulations regarding patient rights, lack of awareness in developing countries, limited availability of high cost raw materials, and among others are some of the factors hampering the elastic therapeutic tape market growth in near future. Additionally, complications in acquiring of patents by new market entrants may hinder the Elastic therapeutic tape market growth.
Elastic therapeutic tape Market: Overview
The global elastic therapeutic tape market is expected to experience significant growth during the forecast period. After 2008 Olympics, Kinesio USA, donated 50,000 rolls of the elastic therapeutic tape to 58 participating countries which created popularity of elastic therapeutic tape market. Major production of tape is done by companies like SpiderTech, KT TAPE, RockTape, Kinesio Taping, and Strength Tape which occupied major market share of the total revenue generated. Additionally, they are also focusing on providing these tapes at a very cost effective price which will further provide better opportunities for market elastic therapeutic tape growth during the course of period.
Elastic therapeutic tape Market: Region-wise Outlook
Geographically, the elastic therapeutic tape market is segmented on the bases of North America, Europe, Latin America, South Asia, East Asia, Oceania, Middle East and Africa. North America is dominating the market owing to increased availability of raw materials, availability of trained man power and major manufacturing company Kinesio located in USA region. Europe is considered as second largest contributing region of the market due to increase in healthcare awareness, and among others .Asia Pacific is fastest growing regions due to rise in geriatric population, increase in adoption of different sports, government support and among others.
Elastic therapeutic tape Market: Key Market Participants
Spider tech, KT Tape, Rock Tape, Nitto Denko, kinesio tapping, Tera medical, DL medical and health, Kindmax, and Mueller.
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