The fresh organic chicken is defined as a chicken that has been fed on organic feed, grown in uncluttered environment, and is free from all kinds of pesticides and synthetic additives. The trend of organic chicken gained prominence in the early 2010s right after the outbreak of organic food trends in the mid-2000s in the West. Wellness oriented consumers are much likely to prefer chicken that has fewer or no toxins, less fats, and more raw flavour; traits of fresh organic chicken.  Growing affinity towards chemical-free foods, readiness to pay more for good quality foods, and the rising cases of bird-flu outbreaks are some of the key factors that will bolster the growth of fresh organic chicken market.

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Growing Awareness of Health Hazards of Eating Broiler Chicken to Favour the Growth of Fresh Organic Chicken Market

The broiler chicken segment forms the largest part of the global poultry market accounting for a hefty market share of more than 93%, the rest belonging to the organic chicken segment. In order to help them grow faster, broiler chicken are fed with harmful chemicals and antibiotics that leads to early puberty in females and causes male fertility problems.

Regular consumption of broiler chicken that contains high levels of unhealthy fats can gradually cause problems such as obesity, high blood pressure, and heart problems. Most of the broiler chicken are carry high level of faecal infection which results in salmonella dysentery in humans.

Global Fresh Organic Chicken: Key Players

Some of the key players manufacturing fresh organic chicken are as follows –

  • Hain Celestial
  • Foster Farms
  • Perdue Farms
  • Tyson Foods Inc.
  • Pilgrim’s
  • Plainville Farms
  • Sanderson Farms
  • Bell & Evans
  • Eversfield Organic
  • Plukon Food Group

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COVID-19 Impact

The profession of raising animals and then killing them for food purpose causes animal suffering and threatens human health. The US Centres for Disease control and Prevention (CDC) states that more than 75% of emerging infectious diseases originate in animals.

Animals in the factory farms are crammed together in filthy and faeces-ridden conditions and are butchered on killing floors soaked with blood and other bodily fluids, creating a flourishing environment for pathogens and viruses. For prevention of outbreaks of animal-borne pandemics such as the alleged COVID-19 pandemic, the world could switch to plant based protein sources, ultimately leading to an upsurge in the plant based protein market share.

The Report Covers Exhaustive Analysis on

  • Fresh organic chicken market segment
  • Fresh organic chicken market dynamics
  • Fresh organic chicken market size
  • Fresh organic chicken supply and demand
  • Current trends/issues/challenges pertaining to fresh organic chicken market
  • Competition landscape and emerging market participants in fresh organic chicken market
  • Technology related to production/processing of fresh organic chicken
  • Value chain analysis of the Fresh organic chicken market

Regional Analysis Includes

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

Highlights of the Fresh Organic Chicken Market Report

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the fresh organic chicken market
  • Recommendations to companies for strengthening their foothold in the fresh organic chicken market

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Global Fresh Organic Chicken: Market Segmentation

Application:

  • Food Services
  • Retail

Distribution Channel:

  • Business to Business
    • HoReCa
    • Food Processors and Manufacturers
  • Business to Customer
    • Meat Store
    • Hypermarkets/Supermarkets
    • Retail Stores
    • Departmental Stores

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