Specialty shortenings are the fatty substances that are majorly used in the bakery and confectionery products. The use of specialty shortenings enables to have a crisp structure and stability in the products such as bread, fillings, icing, and cake. Some other desirable characteristics of the specialty shortenings include bland or pleasant flavour, good shortening power, and long shelf life. Traditionally cocoa butter has been used as a shortening however, the hike in the prices of cocoa butter has led to the search for the alternatives in the specialty shortenings in the global market. Kokum butter extracted from kokum seed kernels is one such example of the alternative solution, which finds use in cosmetic products. The ease of handling of specialty shortenings across all purposes is creating a positive outlook in the global specialty shortenings market. The products of specialty shortenings are available in dry and liquid form, which can be derived from plants as well as animals.

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Specialty Shortenings Market: Regional Analysis

North American and European countries occupy the majority of the share in the global specialty shortenings market. The consumption of consumer goods products such as processed food and beverage, pharmaceuticals, and cosmetics and personal care products is dominated by North American and European countries in the world. However, Asian and Middle Eastern and African region is likely to witness the highest growth rate over the forecast period in the global specialty shortenings market. The shift of population from a rural area to the urban area and increased availability of processed consumer goods products in these regions is resulting in the increased consumption and increased demand for specialty shortenings in the global market.

Specialty Shortenings Market: Key Participants

Some of the market participants in the specialty shortenings market are:

  • Bunge North America, Inc.
  • Cargill, Inc.
  • Archer Daniels Midland Company
  • Ventura Foods
  • Musim Mas Holdings Pte. Ltd.
  • Sime Darby Kempas Sdn. Bhd.
  • Tate & Lyle Plc.

The report covers exhaustive analysis on:

  • Specialty Shortenings Market Segments
  • Specialty Shortenings Market Dynamics
  • Specialty Shortenings Market Size
  • Specialty Shortenings Supply and Demand
  • Current Trends/Issues/Challenges pertaining to Specialty Shortenings Market
  • Competition Landscape and Emerging Market Participants in Specialty Shortenings Market
  • Technology related to Production/Processing of Specialty Shortenings
  • Value Chain Analysis of the Specialty Shortenings Market

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Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Specialty Shortenings Market Segmentation

The specialty shortenings market can be segmented on the basis of form, Source, end use, and distribution channel.

On the basis of form, the specialty shortenings market can be segmented as:

  • Dry
  • Liquid

On the basis of source, the specialty shortenings market can be segmented as:

  • Plant-based
  • Animal-derived

On the basis of end use, the specialty shortenings market can be segmented as:

  • Food and Beverage
  • Bakery and Confectionery
  • Dairy
  • Sauces, Soups, and Dressings
  • Cosmetics and Personal Care Products
  • Pharmaceutical

On the basis of distribution channel, the specialty shortenings market can be segmented as:

  • Direct Sales Channel/ B2B
  • Indirect Sales Channel/B2C
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Retail
  • Mass Grocery Stores
  • Other Retail Format

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Report Highlights:

  • Detailed overview of parent market
  • Changing dynamics of the Specialty Shortenings market in the industry
  • In-depth market segmentation and analysis
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments in the Specialty Shortenings market
  • Competitive landscape of the Specialty Shortenings market
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on Specialty Shortenings market performance
  • Must-have information for Specialty Shortenings market players to sustain and enhance their market footprint

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