Vegan diets becoming more adaptable and visible, owing to the procreation of social network as a means to share generic information, experiences and discuss different opinions. Marketed by some for professed health benefits such as the diminished risk of heart disease, reduced LDL, blood pressure, diabetes and cancer, vegans are a group of people who strictly follows a vegetarian diet that forbids the consumption of animal products in the diets of population. A shift in demand for meat alternatives, growing vegan population and increased awareness around the benefits of protein-rich diet and proteins has been adding in the increasing demand of Plant-Based or vegan Vitamins and Supplements in recent years.

With the emergence of social media as a platform to share information, a vegan diet is becoming more visible to the public and could turn up to be more accepted in the health and fitness industry. However, to date, there appears to be a lack of literature that discusses how to manage vegan diets for athletes and sports purposes.

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Healthy Lifestyle Leading to the Increasing Demand for the Vegan Vitamins and Supplements Market

Majority of the world’s population is shifting towards eating vegetarian food over animal-based products and skipping an omnivore diet so it is estimated to be an appealing driver for adoption of Vegan Vitamins and Supplements and thus leading towards the growth in Vegan Vitamins and Supplements market. Vegan Vitamins and Supplements are the choice for meat consumers for their dose of protein. People adopting a vegan diet are expected to adopt Vegan Vitamins and Supplements.

Vegan Vitamins and Supplements have major advantages over its counterpart, synthetic or animal based-supplements, which could be a driver for the majority of the population. There is also a growing demand from the Food and Beverage Industry for Vegan Vitamins and Supplements. Synthetic supplements are easily available and at a competitive price when compared to Vegan Vitamins and supplements, it is expected to be a restraining factor for Vegan Vitamins and Supplements.

Global Vegan Vitamins and Supplements Market: Market Participants

The market participants in the global Vegan Vitamins and Supplements Market identified across the value chain include

  • VegLife, Dupont
  • Jarrow Formulas
  •  VitaminEnergy
  • Solgar Inc
  • DEVA™
  • NOW Foods
  • Natrol®
  • Vitacost
  • Garden of Life
  • Pure Encapsulations
  • Orgenetics
  • Ora Organic
  • HTC Health

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Opportunities for the Market Participants in the global Vegan Vitamins and Supplements Market

The rising concerns over the animal or based products and protein, growing vegan population, enriching preference for meat alternatives, propelling demand for healthy and nutritional products has made Vegan Vitamins and Supplements Market popular in various regions of the world. Rising health consciousness, surging food and beverages industry and booming economy are some of the reasons behind the growth of Vegan Vitamins and Supplements Market in the forecasted period.

Global Vegan Vitamins and Supplements Market: segmentation

On the basis of Form, the global Vegan Vitamins and Supplements Market has been segmented as,

  • Powder
  • Capsule

On the basis of Form, the global Vegan Vitamins and Supplements Market has been segmented as,

  • Vitamin B-12
  • Iron
  • Omega-3 fatty acids
  • Vitamin D
  • Vitamin K-2
  • Zinc
  • Iodine
  • Calcium

On the basis of Distribution channel, the global Vegan Vitamins and Supplements Market has been segmented as,

  • Hypermarket
  • Supermarket
  • Mass Merchandisers
  • Specialty Stores
  • Others

On the basis of Application, the global Vegan Vitamins and Supplements Market has been segmented as,

  • Healthcare Products
  • Pharmaceuticals
  • Food and Beverages
  • Infant Food
  • Dairy Products
  • Bakery and Confectionery Products
  • Beverages
  • Others
  • Snacks
  • Flours
  • Breakfast Cereals
  • Personal Care Products

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Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

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