Bubble Wrap Packaging Market to Amp Up with Growth of E-commerce and Subsequent Need to Protect Products during Transit: FMI

Future Market Insights delivers vital insights on the bubble wrap packaging market in its published report titled, “Bubble Wrap Packaging Market: Global Industry Analysis 2014-2018 and Opportunity Assessment 2019-2029”. In terms of revenue, the global bubble wrap packaging market is projected to expand at a CAGR of ~3% during the forecast period, owing to numerous factors upon which FMI offers thorough insights and forecasts in this report.

The global bubble wrap packaging market has been segmented on the basis of product, material, end-use industry, and region. The global market is expected to expand 1.4x in terms of market volume by the end of 2029.

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Noteworthy Progression of Bubble Wrap Packaging in the e-Commerce Industry

Bubble wrapis a flexible and transparent plastic material used for the packaging of especially delicate items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for breakable items. Bubble wrap packaging is widely used in a number of end-use industries such as e-Commerce, manufacturing & warehousing, logistics, and transportation. The extensive application of bubble wrap packaging is identified in e-Commerce industry, and it is anticipated to increase at a CAGR of ~4% during the forecast period.

The retail industry has witnessed huge makeover in every sectors. Consumers are getting more inclined towards online purchasing due to rising consumers’ discretionary income and reluctance to spend more time on shopping. This leads to the steady progress in the e-Commerce industry.

  • Growing number of online resellers are motivating players such as Amazon and Target to come up with the best packaging formats to undercut rivals and offer cheaper, faster shipping with special packaging methods. Proetctive packaging and air pillows are favored means of protection, especially for online orders, thereby significant contributing to the growth of the bubble wrap packaging market.

According to study conducted by Pregis Corporation & Packaging Insights, it has been concluded that 73% of consumers are unlikely to repurchase from the company after receiving damaged items. Packaging is especially taken care of by all manufactures as they are focused on consumers’ needs and don’t want to lose them either. This would lead to surge in demand for bubble wrap packaging, as protective packaging plays a vital role to retain online customers and enhance the brand image of the company.

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East Asia to Hold Prominent Share in the Bubble Wrap Packaging Market

  • Geographically, Asia holds nearly one-third of the world’s bubble wrap packaging market, and the trend is likely to continue in the years ahead, especially in the East Asia market. In addition, China and India are major markets, which are expected to witness high Y-o-Y growth in upcoming years.
  • Opportunity for the bubble wrap packaging market is likely to be less in the European region as compared to other global markets. Most of the governments in European regions are encouraging end users to prefer recyclable or degradable materials for packaging. This has motivated manufacturers including Vereinigte Papierwarenfabriken GmbH, Storopack Hans Reichenecker GmbH, Goldfoam Sp. o .o., and Sealed Air Corp. to develop greener bubble wrap packaging. Thorough research and innovation has led to develop iBubble wrap packaging, which is an eco-friendly product.
  • Countries in South Asia, especially India and Thailand markets are expected to grow at a significant rate in comparison to other countries in the region. In Europe, Benelux market is anticipated to witness a higher growth in the bubble wrap packaging market, while Italy is anticipated to face sluggish growth in bubble wrap packaging market in the region. Oceania, Latin America, and MEA regions are expected to cumulatively constitute one-sixth of the total share in the global bubble wrap packaging market. The Oceania bubble wrap packaging market is anticipated to remain steady in the upcoming years.
  • The North American bubble wrap packaging market is expected to witness sluggish growth. However, Latin America is projected to witness consistent growth in the bubble wrap packaging market in upcoming years, with the Mexico bubble wrap packaging market holding a prominent share due to its developing economy and high chance of market expansion in years ahead.

Recyclable Content in Bubble Wrap as an Additional Value

Leading manufacturers’ choice includes addition of 25-60% recycled content in the bubble wrap packaging to reduce its environmental impact. Recyclable bubble wrap packaging will help manufacturers to maintain their foothold in the evolving protective packaging industry. The rise in awareness of drawbacks of plastic consumption and its non-disposable property have motivated manufactures to opt for recyclable packaging methods, especially for fragile products.

About Packaging Division at Future Market Insights

The Packaging division at FMI provides an in-depth historical analysis and granular projections of the global packaging market. Ranging from packaging materials to designs & formats, FMI has an exhaustive market research database, serving clients with unique offerings and strategic recommendations. With a repository of 750+ reports, the team analyzed the packaging industry comprehensively in 70+ countries. The team evaluates every node of the value chain and provides end-to-end research and consulting services; reach out to explore how we can help

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