High ratio shortening market is gaining massive incremental opportunities on the back of increasing demand for emulsification and icing across the food & beverage industry. Shortening is a solid fat that is made when vegetable oil is hydrogenated or solidified.
Shortenings, when utilized in a bakery, make the product look flaky, tender, and crumbly. Over the last few decades, shortening was perfected for soybean consumption in America. A high ratio refers to the higher level of sugar and liquor that is used in flour resulting in sweeter and moist cakes.
High ratio shortenings are widely used in dairy products, bakery, dressings, and food and beverages. High ratio shortenings are also majorly used in surface acting agents or surfactants. The rise in demand for bakery based food products is projected to serve a driver for the high ratio shortening. Moreover, due to an increasingly hectic lifestyle and with increasing consumer demand for convenience food and economic feasibility the demand for bakery products is on escalation.
The regions like Asia-Pacific and the Middle East are anticipated to create a lucrative demand for the high ratio shortening market owing to the increasing per capita disposable income of the consumers and increasing trend for convenience foods.
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High Ratio Shortening: Market Dynamics
High ratio shortenings serve as an important ingredient for bakery products as they improve the overall quality of the product. The prominent concern in the bakery industry is to have uniform mixing and manufacturers have an excellent option to utilize high ratio shortenings as they help in the mixing of water, oil, and other ingredients present in bakery products.
Moreover, the global high ratio shortening market is anticipated to witness amplified demand as awareness is increasing regarding a healthy lifestyle along with shifting consumer’s preferences. Furthermore, manufacturers of high ratio shortenings are trying hard to attract an increasing number of customers by focusing on developing trans-fat free, lactose-free, gluten-free, and naturally produced high ratio shortenings.
High Ratio Shortening: Market Players
Key participants in the global high ratio shortening market are
- Du Pont Nutrition and Health
- Stepan Specialty Products LLC
- Fine Organics
- P&G Chemicals
- Sensory Effects Flavor Company
- STRATAS FOODS – Food Ingredients Division
- Global Agri Trade Corp
- Others.
High Ratio Shortening Market Opportunities
Manufacturers are highly focused on maintaining a robust value chain to reduce the price of the final product. Offering convenient products and variants is a growing trend in the global high ratio shortening market. Producers are expected to keep the focus on developing low gluten, dressings, and condiments to cater to the increasing demand for healthy foods as the number of health-conscious customer’s increases.
The demand for ingredient-specific products leads to the launch of new high ratio shortening products. The demand for specific ingredient products is increasing among consumers. Consumers are shifting their preferences towards personalized nutrition in food which caters to the need of specific individuals.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the high ratio shortening market, including but not limited to: regional markets, form, function, source, end-use and distribution channel.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The high ratio shortening market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the high ratio shortening market report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
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High Ratio Shortening: Market Segmentation
On the basis of form :
- Liquid
- Powder
On the basis of function :
- Emulsifying Agent
- Texturizing Agent
- Icing Agent
- Others
On the basis of source :
- Plant-Derived
- Animal-Derived
On the basis of end-use :
- Food Industry
- Bakery Products
- Confectionary
- Dairy Products
- Desserts and Ice-creams
- Fat, Oil and Sweet Spreads
- Food Service Industry
- Hotels
- Restaurants
- Café
- Household
On the basis of distribution channel :
- B2B
- B2C
- Store- based retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Mass Grocery Retailers
- Food and Drink Specialty Stores
- Online retailing
- Store- based retailing
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