Consumers are becoming more aware of the need of scalp care and, which is a key move enabling sales in the anti-pollution hair care products market. As per Future Market Insights (FMI), the global sales of anti-pollution hair care products will top US$ 3.5 Bn in 2021.
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Growth in the market will pick up steam as consumers show higher inclination towards hair care products containing natural ingredients. Companies are following the trend of replacing synthetic chemicals with natural compounds.
As per the report, the market will witness a slew of product launches as companies aim at keeping pace with changing consumer preference. Besides this, they are likely to tailor products addressing a specific hair or scalp concern in order to woo a larger demography of consumers.
FMI has projected the sales of anti-pollution hair care products to pick up pace in the U.S., China, and India among other countries. The U.S. is expected to spearhead growth in North America, while China is expected to sustain dominance in the East Asia market through 2031.
2021-2031 Anti-Pollution Hair Care Products Market Outlook in Comparison to Sales Registered in 2016-2020
Growing exposure and concern about the negative effects of pollution on health, wellness, are projected to be chief growth drivers. FMI has forecast the anti-pollution hair care products market to rise at 7.4% CAGR between 2021 and 2031 in comparison to the 6.0% CAGR registered during 2016-2020.
In recent years, pollution has moved to the top of the global agenda. In major cities, pollution has a greater impact, and citizens are concerned about its detrimental effects on hair. As a result, anti-pollution hair care is increasingly becoming more popular.
According to the European Dermato-Venereology Society study there are 3 levels of proteins (cyclin D1, cyclin E and CDK2), which are responsible for hair growth and hair retention, but it was been decreased by PM10-like dust and diesel particulate in a dose dependent manner, due to high level of pollution globally which resulted in hair loss and scalp irritation issues.
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Key Takeaways from the Anti-pollution Hair Care Products Market Study
- In terms of product type, shampoos are expected to emerge as the top-choice among consumers, holding a share of 44.9% in 2021.
- In terms of packaging, pouches & sachets will dominate the market due to their affordability and convenient to use.
- The U.S. will account for nearly 78.3% of sales in North America in 2021 backed by the presence of some of the leading market players.
- Germany will emerge as a key market in Europe, registering a CAGR of 5.7% owing to higher spending on premium products in the country.
“The penetration of anti-pollution hair care products within the distribution chain is sufficient, however there is a lag in the sales graph via online retailing. Effective marketing may improve consumer awareness, while effective distribution channels will enable greater reach and much-needed convenience for consumers, resulting in a skyrocketing growth in anti-pollution hair care products industry.” says an FMI analyst.
Impact of COVID-19 on the Market
The novel coronavirus outbreak has disrupted operations in various industries, causing an economic slowdown. The retail industry has taken a hit, causing sales of anti-pollution hair care products to decelerate, albeit for a temporary period. The fall in aggregate discretionary spending represents a temporary challenge for market participants.
Manufacturers in the business are therefore focusing on expanding their product offers via online channels and improving their product range, as this will allow them to reach a larger consumer base at once at a lower cost.
Who is Winning?
Leading manufacturers of anti-pollution hair care products are focusing on aggressive promotional strategies, advertisements, and new product launches.
Some of the leading companies operating in the anti-pollution hair care products market are Procter & Gamble Co., Beiersdorf AG, Unilever PLC, Avon Products Inc., DE LORENZO, L’Oréal S.A., Kao Corporation, Coty Inc., and Shiseido Company among others.