The sales of functional, probiotic foods, and beverages in recent years have risen substantially owing to higher prevalence of health awareness among consumers. Changing dietary behaviors and the increasing popularity of ready-to-eat foods have been fuelling the demand for citrus yogurt, finds Future Market Insights (FMI) in a new study.
Citrus yogurt manufacturers are increasingly leveraging the potential of their offerings as potential alternatives to ice creams and food spreads, while also focusing on strategies towards product launches and geographical expansion.
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According to the U.S. Dairy Export Council, the global fermented beverage and drinkable yogurt sales have grown with a 12% CAGR since 2015. In a recent market study, Future Market Insights (FMI) has stated that the global citrus yogurt market surpassed US$ 1.9 Bn in 2020.
As per the Food and Agriculture Organization of the United Nations, 6 billion people globally consume milk and milk products. However, the vast base of lactose intolerant consumers will generate long term opportunities for non-dairy citrus yogurt products for years to come.
Key Takeaways
- Dairy-based citrus yogurt is estimated to hold major market share. However, plant-based alternatives are estimated to display a stronger growth rate through 2028.
- Sales through hypermarket/supermarket channels will remain dominant, owing to sophisticated and robust supply chains.
- Conventional formulations will hold the lead over organic options, accounting for close to 90% through the forecast period.
- Asia Pacific excluding Japan is a dominant regional market, which is projected to grow to more than 38% of the overall market share by 2028.
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“In a fairly fragmented citrus yogurt market, companies are adopting diverse strategies to carve a niche. While product launches remain key focus, some of the market players are focusing efforts toward expansion to strengthen their foothold. To woo consumers there is immense focus on launching additive free products, which will bode well for the market in the coming years,” said a lead analyst at FMI.
COVID-19 Impact Analysis
The COVID-19 pandemic has resulted in significant changes in the food preferences of consumers around the world. Concerns over health, immunity, and transmission of the virus have bolstered the demand for health foods including probiotic products such as flavored yogurt.
The availability of high-protein product offerings in the sector is a major factor that is likely to drive demand in the short term. Also, plant based variants of citrus yogurts are expected to gain traction through the crisis.
Also, higher demand for RTE foods and, changes in consumer spending habits aimed towards essentials including food and beverage purchases will positively influence the growth of the citrus yogurt sector in the short term.
Who is Winning?
The citrus yogurt market is fairly fragmented and characterized by the presence of small and mid-scale manufacturers. Leading market players are effectively widening product portfolios for long term growth with a focus on natural and clean label ingredients.
Some of the leading players in the citrus yogurt market include General Mills Inc., Kite Hill, Danone S.A., Forager Project LLC, The Hain Celestial Group Inc., Chobani LLC, Nestle S.A., and Daiya Foods Inc. among others.
More Valuable Insights on Citrus Yogurt Market
In its new report, Future Market Insights provides detailed analysis of the global citrus yogurt market covering historical demand from 2014 – 2019 and forecast data for 2020 to 2028. The study assesses growth projections on the market on the basis of product type (dairy and non-dairy), form (drinkable and spoonable), nature (organic and conventional), and distribution channel (food service, hypermarket/supermarket, convenience store, food & drink specialty stores, online retail, and others), across 6 prominent regions.
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