Home Wi-Fi Security Solution provides properties such as plan settings for weekly usage reports, device-specific profiles, internet stop button, parental control information, site and app blocking, and internet usage schedule settings. These gadgets can also block connected devices in your home from phishing activity, hacker attacks, malware and virus attacks.
The APAC Home Wi-Fi Security Solutions Market was valued at US$ 8,050.3 in 2015 and is projected to expand at a CAGR of 12.7% during the forecast period (2016-2026). The alarming rise in cybercrime and unethical practices increases the demand for increased security and attractive policies offered by service providers to residents for the installation of Wi-Fi and broadband services are propelling the growth of this market.
Home Wi-Fi Security Solutions are savvy security devices equipped to assist connected devices from various virtual breaches such as hackers, malware and viruses. These security devices are associated with wireless Internet networks and services that every consumer can benefit from, regardless of their home broadband or wireless service provider. Devices can be supervised remotely from home or using a PC, tablet or smartphone with secure login.
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The growing subscriber base for internet usage and smart devices will continue to accelerate the growth of the Wi-Fi security solutions market in the region. Additionally, growing Internet penetration and the development of cybercriminal networks and commercial-scale toolkits that generate malicious malware are influencing individuals to install home Wi-Fi security solutions. Growing concerns about growing cybercrime are also expected to play a key role in driving the growth of the home Wi-Fi security solutions market in APAC.
The development of a subscriber base for Internet use and smart devices is driving the development of the APAC market for home Wi-Fi security solutions. In the last decade, Internet penetration has increased tenfold in countries such as Malaysia, Indonesia and India. Therefore, advances in cybercriminal networks and commercial-scale toolkits focused on the monetization of malware and associated threats have increased the risk of cybercrime.
In addition to attractive policies offered by service providers to residents for the deployment of broadband and Wi-Fi services, an increasing requirement for increased security due to unethical practices and a surprising increase in cybercrime is driving this market growth.
Opportunities are concentrated in India.
APAC’s Home Wi-Fi Security Solutions Market is segmented on the basis of Home Network Architecture and Components. In terms of components, the market is segmented into software and hardware. Currently, the hardware category in the APAC market is leading by revenue share. Meanwhile, device manufacturers are further integrating advanced attributes such as “homework mode” and advanced usage analytics to facilitate revenue expansion in software categories.
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Based on home network architecture, the market is segmented into Wi-Fi range extenders, routers and modems as one device, and routers and modems as separate devices and Wi-Fi routers. The Wi-Fi router category has a market share of up to 48%. Conversely, segmenting routers and modems into one device (combo) category is expected to register a surprising CAGR of 13.8% over the forecast period.
Among the countries in the APAC region, India is the largest market and holds the largest market share for home Wi-Fi security solutions. These advances are mainly due to the increased implementation of improved security models and improved software development in the country’s major enterprises and major infrastructure organizations to gain customer trust. Also in India, more and more cable and telecom companies are entering the market, either through M&As or by offering their own internet services. These new entrants not only intensify competition in the marketplace, but also pose a threat to current ISPs.
India will maintain its leading position in the APAC home Wi-Fi security solutions market with a revenue share of over 74.5% in 2016 as well. Low service availability and widespread wireless connectivity will support the growth of the Indian market. Malaysia and Indonesia will also see healthy growth rates as cloud adoption in IoT services increases and M2M communications markets grow in these countries.
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Home Wi-Fi Security Solutions: The Competitive Landscape
A number of startups are leveraging smart home technologies and the Internet of Things (IoT) to introduce innovative products and new business models for the home security market. Some of the key players in the Home Wi-Fi Security Solutions market include Cujo LLC, Koalasafe Inc., Eero Inc., Keezel, and Luma Home Inc. and Securifi.
Main sectors covered
By component type
- hardware
- software
By home network architecture
- wifi router
- Modem and router as one device
- Modem and router as separate devices
- Wi-Fi Range Extender
Applicable to major regions/countries
APAC
India
Malaysia
Indonesia
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