Consumers across the world are demanding more natural, GMO-free and organic food products in their breakfast meals. A hectic and busy lifestyle is one of the significant elements that is pushing consumers towards increasing the consumption of ‘grab and go breakfast’ across the globe. Although consumers typically prefer ready-to-eat food and drinks in their breakfast, they are not ready to compromise with the source of ingredients. This is one of the key reasons that the global liquid breakfast market has been growing tremendously since last few years. The analysts of Future Market Insights have come up with a new report titled “Liquid Breakfast Products Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027.” The global liquid breakfast products market is anticipated to reach about 302,066 MT by 2017 end and is estimated to be pegged at about 515,341 MT by the end of 2027, registering a CAGR of 5.6%.
Key Manufacturer Strategies to Support Huge Global Demand for Liquid Breakfast Products
- Introduction of products with reduced sugar and no artificial flavours / added colours
- Elimination of undesirable ingredients such as artificial dyes and preservatives
- Shift towards more natural and organic ingredient sources
- Increased venture capital funding to identify upcoming brands
- Acquisition of disruptive health and wellness brands
Apart from these strategies, manufacturers in the global liquid breakfast products market are likely to shift their focus on untapped markets such as India, China and Australia where consumer demand for liquid breakfast products is on the rise.
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Global Liquid Breakfast Products Market: Forecast by Product Type
The global liquid breakfast products market is segmented on the basis of product type into liquid breakfast (Milk and Cereal Based Breakfast, Drinkable Yoghurt, Vegetable Liquid Soup, Chilled Soup) and spoonable breakfast. The spoonable breakfast segment is expected to grab the maximum market share – around 55% in 2017 – and is estimated to reach a market valuation of US$ 103.2 Bn by 2027 end. Growing demand for spoonable Greek yoghurt across the globe is expected to boost revenue growth of the spoonable breakfast product type segment.
Global Liquid Breakfast Products Market: Forecast by Packaging Type
The global liquid breakfast products market is divided on the basis of packaging type into pouches, cups and tubs, bottles, carton packaging and cans. Cups and tubs are expected to grow 1.9x in terms of revenue in the global liquid breakfast products market. With a 6.6% CAGR, the cups and tubs segment is the largest segment in terms of revenue in the global market followed by the pouches segment at 6.3% CAGR. Increasing use of bottles as a preferred packaging option for drinkable yoghurt and chilled soups is expected to contribute towards segmental revenue growth, which is estimated to be about US$ 18.5 Bn by 2017 end.
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Global Liquid Breakfast Products Market: Forecast by Distribution Channel
The global liquid breakfast products market is segmented on the basis of distribution channel into hypermarket/supermarket, retail stores, convenience stores, online selling, and other retail formats. Hypermarket/supermarket is the most attractive segment with an incremental $ opportunity of US$ 36.9 Bn between 2016 and 2027. Revenue from the convenience stores distribution channel segment is expected to increase 1.7X over the forecast period.
Global Liquid Breakfast Products Market: Regional Forecast
The global liquid breakfast products market has been studied across the seven key regions of North America, Latin America, Asia Pacific Excluding Japan, Western Europe, Eastern Europe, Japan, and Middle East & Africa. Western Europe is projected to be the most attractive and dominant regional market in the global liquid breakfast products market during the forecast period, accounting for a revenue share of 26.8% by 2027 end. The market for liquid breakfast products in APEJ is expected to generate a revenue of US$ 45.3 Bn by the end of 2027 with a CAGR of 6.2% during the forecast period.
Global Liquid Breakfast Market: Key Vendors
More than 15 key players and their performance in the global liquid breakfast products market have been featured in this report. Companies profiled include Sanitarium Health & Wellbeing, Danone, The Hain Daniels Group Limited, Campbell Soup Company, Tio Gazpacho LLC, Soupologie Limited, Kellogg Co., MOMA Foods, Weetabix Ltd., Nestle S.A., General Mills Inc., Quaker Oats Company, Müller UK & Ireland, Chobani, LLC, The Kraft Heinz Company, and The Billington Group.