The global male sex toys market size is expected to reach ~US$ 31,699 Mn by the end of 2029. According to a study by Future Market Insights (FMI), the market will show a steady rise at a CAGR of ~7.5% between 2019 and 2029. According to the report, enhancing sexual experience and rising adoption of cutting-edge technology for development of innovative products are the major drivers for the growth of male sex toys in the market. The report offers a comprehensive overview of the market, covering key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market.

It includes in-depth insights into the male sex toys market. Some of these are:

  • The estimated value of the market was at ~US$ 15,380 Mn in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
  • Regionally, North America dominates the male sex toys market globally.
  • East Asia emerges as one of key markets owing to increasing use of sex toys among both men and women.
  • Growth of online sales channel is expected to boost the sales of male sex toys over the forecast period.
  • Key players are likely to focus on new product innovation such as using of increasing sound quality, noise cancellation etc. to stay relevant in developed markets.
male sex toys market regional analysis

Female Sex Toys to Witness Highest GrowthThe sex toys market is primarily dominated by male consumers. Marketing and promotion of these products are considered as one of the growth reasons. Advancement of technology and growing desire to enhance sexual experience led the market for higher sales. At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female. Moreover, availability of products mainly in online channel also boost the sales of sex toys market. The popularity of vibrators, anal beads, and penile rings has increased over the past. Growing urbanization and growing sex culture also fuel the usage of such sex toys among women.

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Who is Winning?Some of the leading players operating in the male sex toys market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; BMS Factory; Tenga Co., Ltd.; Fun Factory; We-Vibe. As a result of increasing competition, companies are focusing on expanding their product portfolio with new innovation. In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.

  • In 2017, Fleshlight launched automated masturbation machine which enhances the masturbation experience

Market SegmentationThe global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

  • Male Masturbators
  • Cock Rings
  • Penis Sleeves
  • Male Prostate Toys
  • Sex Doll Toys
  • Penis Enhancement Toys
  • Others


  • Male
  • Female

Price Range

  • Premium/ Luxury
  • Mid-Range/ Economy

Sales Channel

  • Online
  • Offline


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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