The global premium A2P and P2A messaging market stood at around US$ 79,601.0 Mn in 2021, and is slated to increase at a CAGR of 5.0% to reach a valuation of US$ 1,17,695.0 Mn by 2029. Premium A2P and P2A messaging market is nearly 55% of customer communication market.
The premium A2P and P2A messaging market growth will continue to accelerate due to the continuous developments in customer communication solutions. The growth of premium A2P messaging and P2A messaging market is driven by factors such as increasing preference of enterprises for mobile engagement platforms, growing demand for SMS-powered two-factor authentication, increasing number of mobile subscribers and growing trend of mobile marketing via messaging.
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Ascending need for secure and reliable messaging in an A2P context is attributable to the necessity to protect large amounts of sensitive data sent across SMS. Solution providers in the premium A2P and P2A messaging market must focus on ensuring that their services are reliable and least prone to data leakages to gain an edge over competitors.
Key Takeaways – Premium A2P and P2A Messaging Market Study
- Premium A2P SMS is the most reliable bridge between a unique number (offline) and the digital world. The billing relationship is also a crucial cog in this bridge, as it allows online services to be more easily monetized through carrier billing.
- Premium A2P and P2A messaging remains the most ubiquitous platform, enabling marketers to reach the widest audience, which is anticipated to boost growth of the premium A2P and P2A messaging market during the forecast period.
- Majority of banks use SMS for creating awareness regarding their service and to confirm transactions through two factor authentication. A2P SMS is already a vital tool in the mobile financial market.
- Cloud API messaging platforms will continue to hold the lion’s share of around 80% in global premium A2P and P2A messaging market during the forecast period.
- Among all applications, authentication services will register a significant CAGR in the global premium A2P and P2A messaging market.
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Increasing Demand for Premium A2P and P2A Messaging for OTT Applications and Social Media SMS
Demand for premium A2P and P2A messaging is rising from almost every end-use industry. Online interactions are expected to significantly increase the demand for premium A2P and P2A messaging solutions. Social networking services like Twitter and Facebook are expected to rely on both SMS and IP channels.
Although IP channels are used extensively for social messaging, SMS is anticipated to play a much greater role in social messaging services. SMS’s interoperable, omnipresent, and secure nature makes it the perfect platform to deliver notifications of social messages and transactional communication activities. Google has a range of services such as Gmail SMS, Google Voice SMS, Calendar SMS, and Bloggers, powered by premium A2P and P2A messaging solutions.
Know More About Premium A2P and P2A Messaging Market Study
Future Market Insights offers an unbiased analysis of the global premium A2P and P2A messaging market, providing historical data for 2014-2021 and forecast statistics from 2022-2029. To understand opportunities in the premium A2P and P2A messaging market, the market is segmented on the basis of application, traffic, tools, and end user, across seven major regions.
Key Questions Answered in the Report
- Which region is expected to showcase high growth in premium A2P and P2A messaging market?
- Who are some of the leading companies offering premium A2P and P2A messaging?
- How much is the global premium A2P and P2A messaging market worth?
- What will be the demand outlook/ sales forecast for premium A2P and P2A messaging?
- What was the last 8 year market CAGR?
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