The global video streaming software market is currently valued at around US$ 5.9 Bn, and is anticipated to progress at an impressive CAGR of 10.2% to reach US$ 12.87 Bn by the end of 2030.

Video streaming software currently account for 53.7% share of the global video streaming market, North America, followed by Europe & Asia Pacific, leads the global video streaming software market. 

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Overview of Global Video Streaming Software Market

  • The video streaming software market will surpass US$ 5 Bn in 2021.
  • Notable rise in video streaming subscriptions and increasing demand for original media content are fueling the growth engine.
  • Video-on-Demand (VoD) holds leading revenue share; live video streaming to slide.
  • Software solutions would generate revenue twice that of services by 2030.
  • Adoption of video streaming software will remain predominant in media and entertainment vertical.
  • North America, followed by Europe, would lead the pack in video streaming software market.

video streaming software market

“Artificial intelligence (AI) can help the video streaming software industry by solving the problem of making metadata more readily available. While dealing with rich video streaming software content, AI will be able to parse all the available metadata. This even includes video streaming software-based image recognition, where AI would be able to recognize the emotions of people in videos and allow users to search content based on that criteria.”

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Key Takeaways of Video Streaming Software Market Study

  • For residential end users, 4K or UHD video streaming software is becoming mainstream, and this trend is likely to grow with an increase in the availability of mobile devices that support these formats.
  • Although some regions such as Latin America have limited broadband penetration and high levels of piracy, they show great potential in becoming over-the-top (OTP) video streaming software market leaders in the coming years, owing to the changing habits of end users.
  • Although growth in the total number of video streaming subscriptions is slowing down in North America, consumption time or video streaming time per user continues to increase, as the content that is available to stream is constantly improving.

Video Streaming Software Market: Structure Analysis

  • Key video streaming software providers operating in the global video streaming software market include Brightcove Inc., Haivision, IBM, Kaltura Inc., Panopto, VUALTO, Ooyala, Inc., (Poly) Plantronics, Inc., Vbrick, Sonic Foundry, Kollective Technology, Inc., Cloudinary, dacast, OBS, and Wowza Media Systems, LLC, among others.
  • Leading video streaming service providers include Netflix, Amazon Prime Video, Hulu Disney Plus, and YouTube TV, among others.
  • Netflix Inc. crossed 2 million subscribers in France and Germany soon after its global launch in 2016. However, the company is still facing stiff competition from local pay-tv operators in the region.

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Key Segment


  • Software
  • Services


  • Live Video Streaming Software
  • Video-on-Demand (VoD)
    • (Subscription) SVOD
    • (Transactional) TVOD
    • (Advertising) AVOD
    • Others


  • Media and Entertainment
  • Education
  • Healthcare
  • Banking and Financial Solutions
  • Travel and Tourism
  • Others

Key Questions Answered in the Report

  • What is the estimated growth rate of the global video streaming software market?

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