The wheatgrass products is expanding at a steady pace owing to changes in consumer preferences. According to Future Market Insights (FMI), the wheatgrass products market will grow at 6.3% CAGR between 2021 and 2031.

This has encouraged key market players to increase investments in the launch of new products. Also, efforts towards sustainability certifications ensures lucrative growth in the wheatgrass products market. Wheatgrass products are derived from plants and therefore are very helpful for populations that suffer from digestion disorders, gut issues, bloating, and obesity problems. Wheatgrass is gaining traction globally as it is considered a good source of anti-oxidants and vital vitamins. Wheatgrass contains chlorophyll which is very important for the purification of the blood. Aged people believe more in body cleansing procedures, which will create key opportunities in the near future.

In 2020, ABE’S Households a North America based company, offered household superfood supplements, a natural blend of super nutrients for cardiovascular health. Strengthening partnerships in high growth regions, product innovation, and the demand for plant-based ingredients are factors boosting the wheatgrass products market.

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Millennial consumers account for a notable revenue share in the supplements sector, and are key contributors to the sales of wheatgrass products worldwide. To reach these consumers manufacturers are changing delivery patterns and shifting towards online distribution channels over store-based alternatives.

Clean Label Trend Gaining Traction

According to the Food Insider Journal, 75% of consumers are willing to pay extra for clean label ingredients. The clean label movement is gaining traction owing to increased consumer awareness regarding diet and available food options.

The product launches have resulted from changing consumer behavior regarding product purchases. Thus, dietary supplement manufacturers are incorporating wheatgrass derivatives and are aiming to market their products as clean label and good for health.

Who is Winning?

Prominent manufacturers of wheatgrass products are focusing on mergers and acquisitions and collaborations, to bolster market penetration and to increase production capacity. Research and development for optimizing taste and texture of plant-based products will gain importance.

Natural and organic products will gain consumer attention. Therefore, to increase market access, manufacturers are targeting local players to ensure long term consumer engagement.

A few of the leading players operating in the wheatgrass products market are Now Foods, Synergy Natural, Dynamic Greens Wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE’S Organics, Nature Bell, Amazing Grass, Dr. Berg and others.

Wheatgrass Products Market by Category

By Type:

  • Juice
  • Powder

By Nature:

  • Natural
  • Organic

By End Use Application:

  • Industrial
    • Food & Beverages
    • Nutraceuticals
    • Personal Care & Cosmetics
    • Pharmaceuticals
    • Pet Food
  • Household

By Packaging Type:

  • Pouches
  • Tins
  • Bottles
  • Sachets
  • Capsules

By Distribution Channel:

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Convenience Store
    • Specialty Store
    • Online Retailers
    • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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Key Takeaways from the Wheatgrass Products Market Study

  • Supermarkets and hypermarkets are estimated to hold nearly 25% of the market in 2021, and are expected to rise at a CAGR of 4.8% in the forecast period.
  • The U.S. holds the lead in North America. The North America market has emerged dominant and is expected to accounts for over 32% of the global market in 2021.
  • The U.K. and Germany will reflect high potential for growth even as Europe accounts for 28.1% of the market, with growing consumer interest in natural, plant-based foods.
  • South Asia is anticipated to grow with a 10.2% CAGR during the forecast period. India displays key opportunities, as millennial consumers become health-conscious.
  • China will reflect high potential for growth in East Asia, with easy access to raw materials in the country.

About FMI:

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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