The global sales of hard tea are expected to grow at a significant rate over the forecast period of 2021 to 2031. The demand for hard tea has increased because of the increasing consumption of alcohol-infused beverages. The hard tea has various product type that includes beer, whiskey, rum, vodka, and others.
Hard tea is a flavored malt beverages (FMB) category product that is produced from a combination of tea and alcohol. Hard tea consumption is increasing at a great level owing to the sweetness that it offers along with a little bit of buzz. Also, there are some health benefits provided by hard tea which is impacting the growth in some regions.
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Traction in Demand for Alcohol Infused Products Fuelling the Growth
Alcohol is one of the most consumed beverages across the globe. The consumer perception towards the consumption of alcohol is changing in a positive manner owing to the taste and benefits it provides. The growing consumption of alcohol has resulted in the innovative product offering based on alcohol that is alcohol-infused products such as hard tea which is gaining traction in demand in the current scenario.
Hard tea is offered by the manufacturers in both types that include low alcohol hard tea and high alcohol hard tea. The hard tea infused with beer is low alcoholic while the hard tea infused with whiskey or rum is a high alcoholic which is offered as per consumer taste and preferences.
Hard tea is witnessing lucrative growth owing to the number of flavors that are offered by the manufacturers. The wide range of hard tea flavors includes lemon, mango, blueberry, orange, blackberry, peach, raspberry, huckleberry, and so on. The flavors are offered as per the prevailing customer trend in the region.
The increasing awareness about health benefits from moderate alcohol consumption has resulted in growing demand. It offers various health benefits such as reducing the risk of heart disease, diabetes, and stroke. These benefits have fuelled the consumption of hard tea which has resulted in the growth of the hard tea market worldwide.
The growing demand has compelled manufacturers to offer innovative hard tea flavors by blending various fruits with alcohol. Moreover, some of the manufacturers are focusing on providing products with various claims such as non-GMO, no added preservatives, and so on. For such an innovative offering, the manufacturers are focusing on partnerships and alliances to offer the best quality product and increase the product range as per the trends in the market.
North America Demand Outlook for Hard Tea Market
North American hard tea market will have a significant growth in the forecasted period. The moderate consumption of alcohol helps to prevent cardiovascular disease which is one of the most common causes of death among the American population. Thus, for the prevention of such coronary heart disease (CHD), consumers are increasing the consumption of hard tea.
Europe Hard Tea Market outlook
The demand for hard tea is expected to increase in European countries because of the increasing trend of alcohol consumption in the region. There is a change in consumption patterns as consumers are shifting towards consuming alcohol not only as a regular drink but also as an infused beverage such as hard tea that is mixed with green tea, black tea, etc., and other fruit flavors as per the demand.
Hard Tea Market: Key Players
Some key manufacturers operating the business in the hard tea market globally includes
- Boston Beer Company
- Pabst Blue Ribbon
- Two Chicks Cocktails
- Cisco Brewers
- Blue point brewing co.
- Molson Coors
- and so on.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Hard Tea Market Report Highlights:
- Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Note: Although care has been taken to maintain the highest levels of accuracy in FMI’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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Hard Tea: Market Segmentation
Based on Product Type:
- Whiskey
- Rum
- Vodka
- Beer
- Others
Based on Packaging:
- Bottles
- Cans
Based on Distribution Channel:
- Hypermarket/ Supermarket
- Convenience Store
- Online Store
- Others
Based on the Region:
- North America
- U.S. and Canada
- Latin America
- Mexico, Brazil, Peru, Chile, Argentina and others
- Western Europe
- Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
- Eastern Europe
- Poland and Russia
- Asia Pacific
- China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
- The Middle East and Africa
- GCC, Southern Africa, and North Africa
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