The baby diaper market is set to grow, especially as manufacturers increasingly focus on innovations to offer greater customer satisfaction. According to a study by Future Market Insights (FMI), some of the leading manufacturers are focusing on ensuring bio-degradability in order to ensure products are recyclable. Driven by these developments, the market is expected to reach a valuation of US$ 63.67 Bn by 2021.
Unlike bio-degradable diapers, regular diapers don’t degrade well in a landfill. Also, disposable diapers require around several years to disintegrate. The tremendous amount of untreated waste added to the landfills consistently through plastic diapers can contaminate the groundwater. Coupled with this, rising climate concerns represents a key factor propelling the demand for bio-degradable diapers. Disposable diapers comprise many synthetic compounds that can adversely affect wellbeing. These includes sodium polyacrylate, dioxins, tributyl-tin, dyes, volatile organic compounds, and other chemicals. These synthetic substances may cause tingling and different medical issues such as respiratory problems, cancer, hormone interferences, and several other health problems to an infant.
With consumers increasingly focusing on eco-friendly buys, the demand for biodegradable or reusable baby diapers is expected to surge. In addition, cost-effective pricing of products, presence of a relatively untapped market for bio-degradable baby diapers in underdeveloped and developing countries, and rapid urbanization are other factors expected to propel bio-degradable baby diapers sales over the forecast period.
Thus, increasing awareness on negative impact of these chemicals and baby hygiene among individuals shifting the consumer preference towards bio-degradable diapers. Subsequently, organizations are investing in R&D to ensure impact of products on the climate is zero to minimal. According to FMI, despite the dominance of disposable diapers, the reusable baby diapers sales will rise at 5.1% CAGR between 2021 and 2031.
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Key Takeaways from the Baby Diaper Market Study
- Baby diapers sales will rise consistently. FMI forecasts the market to exhibit 5% CAGR between 2021 and 2031
- The U.S. showcases high focus on offering best possible baby care. It therefore accounts for 80% of baby diapers sales in North America
- Despite sluggish growth registered amid pandemic, the U.K. market will recover, exhibiting 4.6% y-o-y growth in 2021
- Germany and Spain will emerge as other key markets for sales within Europe
- China will remain a key market for baby diapers sales in East Asia, as consumers show higher willingness to spend on advanced baby care. Japan will follow closely, emerging as second-leading market
Impact of COIVD-19 & 2020 Market Analysis
The COVID-19 outbreak resulted in the imposition of lockdowns in various nations that has considerably affected the net sales and production of baby diapers. Companies were unable to operate across the world, which in turn has impacted baby diaper demand severely. Besides this, travel restrictions adversely impacted operations within the market.
With second and third wave of pandemic on card, baby diaper companies are extending various offers on bulk purchase of baby diapers. With situation predicted to recover in the coming days, the baby diapers sales will rise in the near future.
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Who is winning?
Some of the key players operating in the Baby Diaper market are Kimberly-Clark Corporation, Procter & Gamble Company, Kao Corporation, Unicharm Corporation, Cardinal Health Inc., Ontex International N.V., Bambo Nature USA, PAUL HARTMANN AG, C. R. Bard, Inc., Aleva Naturals (D&G Laboratories Inc.), B. Braun Melsungen AG, Babyganics (S.C. Johnson & Son Inc.), Bambino Mio Ltd., Bambo Nature USA (Abena Group), The Honest Company Inc., Bumkins, Charlie Banana USA LLC, ConvaTec Inc., Earth’s best (The Hain Celestial Group, Inc.), ECOABLE, Seventh Generation, Inc., Flip Diapers (Cotton Babies, Inc.), Fujian Hengan Group Ltd., Fujian Yifa Healthcare Products Co., Ltd., GeffenBaby.com, GroVia, Hengan International Group, Medline Industries Inc., Mega Soft (Fujian) Hygiene Products Co., Ltd., and Naty AB among others.
These companies are primarily focusing on product launches and expanding their geographic reach to gain competitive edge. For instance:
- In May 2020, The Honest Company Inc. focuses on expanding the brand’s internal laboratories and R&D team and opened a fulfilment center, which would help the company to gain more control over its production and ingredient standards, fulfil shipments faster and pivot quickly.
- In 2019, The Procter and Gamble Company launched the no tape diaper Pampers Cruisers 360 fit with a stretch waistband. The baby diaper is designed especially for active babies, and toddlers and had dual leak-guard barriers seal around the baby’s legs.
- In 2019, Hello Bello launched a premium baby diaper specifically designed with proprietary spherical absorbent technology that can absorb 50 times its weight in fluid.
Baby Diaper Market by Category
Product Type
- Training Pants/Underwear Pants
- Swim Diaper
- Preemie Diapers
- Cloth Diapers
- Flat Cloth Diaper
- Pre-Fold Cloth Diaper
- Pocket Diaper
- Fitted Cloth Diaper
- Hybrid Cloth Diaper
- All-in-One Diaper
Age
- 0 to 5 Months
- 5 to 8 Months
- 9 to 24 Months
- Above 24 Months
Style
- Tape Style
- Pant Style
Functionality
- Disposable Diaper
- Reusable Diaper
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
Get Valuable Insights into Baby Diaper Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global baby diaper market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby diaper market based on the product type (training pants/underwear pants, swim diaper, preemie diapers, and cloth diapers {flat cloth diaper, pre-fold cloth diaper, pocket diaper, fitted cloth diaper, hybrid cloth diaper, and all-in-one diaper}), age (0 to 5 months, 5 to 8 months, 9 to 24 months, and above 24 months), style (tape style, and pant style), functionality (disposable diaper, and reusable diaper), and sales channel (modern trade, departmental stores, convenience stores, specialty stores, online retailers, drug stores, and other sales channel) across seven major regions.
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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