According to a recent report by Future Market Insights, a market research and competitive intelligence provider, In 2022, the egg white powder market is expected to be worth USD 1.7 billion. It is expected to increase at a 10.9 percent compound annual growth rate (CAGR) through 2032.
The cosmetics sector uses egg white protein powder in a variety of goods, thus demand for it will skyrocket in the near future. The protein powder made from egg whites moisturizes and protects hair from damage and dryness. As a result, shampoos and conditioners can be made with egg white protein powder. Sunscreen, moisturizers, and facial cleansers, among other things, can be made with egg white protein powder.
Consumers are becoming increasingly health-conscious and cautious about their food choices. Consumers like gluten-free, sugar-free, and fat-free foods because they help them maintain a healthy weight. Protein consumption must also be adequate in order to sustain good health.
Leading egg white powder producers are focusing on R&D and new product releases to keep up with the growing demand for environmentally friendly products in North America, Europe, and the Asia Pacific.
For important businesses looking forward to untapped chances in the egg white powder market, a better grasp of market trends and preferred movements of end-use categories across various regions is likely to cause a bottleneck.
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Key Takeaways from Market Study
- North America will continue to be a significant regional market for egg white powder manufacturers due to the substantial presence of the egg and egg-based goods industry.
- The rise in protein powder demand may be traced back to the burgeoning health & wellness trend, with top market participants cashing in on the growing demand for naturally high-protein foods.
- With the rapid rise of online retailing, a rising number of manufacturers are opening stores on the most popular online shopping sites. The forecast period will see the swift implementation of internet retailing platforms and logistics, as well as advancements in the online purchasing experience for consumers and a wider range of online payment systems.
- “Companies are utilising internet retailing to provide simple availability of cosmetic egg white goods, such as lotions, creams, and soaps, due to the lucrativeness of the cosmetics and personal care business from an egg white powder application standpoint. The cosmetic industry’s adoption of egg white powder is projected to be fueled by major firms’ intense focus on growing market penetration of egg white powder goods through online-based retailing.”says a lead analyst at Future Market Insights.
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Who is Winning?
Given the ongoing demand for novel clean label components, the egg white powder market is extremely likely to see a new wave of application opportunities emerge in the future years.
End-user demand for high-quality, safe ingredients will continue to grow, and manufacturers will respond by leveraging consumer-centric ways to build rewarding products.
For example, Starbucks debuted its latest coffee product, the cloud macchiato, which is created with egg white powder, in March 2019. In the U.S and Canada, a refreshing drink, either iced or cold, is available in stores and is a permanent addition to the menu.
Some of the leading companies offering egg white powder are Merck KGaA, HiMedia Laboratories Pvt. Ltd., Kewpie Corporation, NOW Health Group, Inc., Taiyo Kagaku Co. Ltd., Avangardco, Sanovo, IGRECA, JW Nutritional, LLC, Rembrandt Foods, and Rose Acre Farms.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the egg white powder market presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
The study divulges compelling insights on egg white powder based on end-use (food processing, cosmetics & personal care, pharmaceuticals, dietary supplements, beverage processing, retail), grade (food grade, technical grade), and sales channel (b2b, b2c) across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).
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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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