Laundry Care Market 2021 Trends, Size to 2031 Examined in new Industry Research Report

The global laundry care market is estimated to reach a valuation of US$ 25 Bn – US$ 35 Bn in 2021. The market is poised to register growth at 5% CAGR through 2021-2031. Growing preference for liquid detergents because they clean delicate fabrics better without damaging them and offer enhanced compatibility with washing machines is expected to increase the sales. In response to the growing demand for organic homecare products, some of the industry’s leading laundry care companies are producing liquid detergents using plant-based chemicals. As a result, between 2021 and 2031, sales of laundry care products are predicted to grow at a CAGR of 4% in terms of volume.

Increased use of modern and automatic laundry machines that are compatible with detergent pods and liquid detergent will boost liquid laundry detergent sales. Demand for sustainable and plant-based liquid detergents is increasing, particularly in India, China, and South Korea, and this is projected to boost market growth.

Historically, demand for laundry care products increased at 4% CAGR between 2016 and 2020. However, with unprecedented outbreak of COVID-19 and increasing awareness for personal hygiene, demand for organic liquid detergents and fabric softeners has burgeoned. According to the report, emergence of e-commerce platforms and promotion of plant-based liquid detergents and laundry care products will continue accelerating the demand in the laundry care market.

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Key Takeaways from FMI’s Laundry Care Market Study

  • Based on product type, the fabric softeners segment is poised to expand at over 5.6% CAGR 2021
  • In terms of source type, synthetic segment is expected to register growth at 5.1% CAGR during the forecast period
  • Sales of powder laundry care products are expected to reach US$ 38.5 Bn between 2021 and 2031
  • South Korea and Japan are expected to account for over 22% and 34% of global sales in 2021, respectively
  • India and China are expected to spearhead the growth of South and East Asia laundry care market, respectively during the forecast period

“Growing sustainability concerns among consumers and surging awareness regarding personal hygiene have compelled manufacturers to introduce plant-based and biodegradable laundry care products. This is expected to generate lucrative opportunities for growth in the market,” says the FMI analyst. 

Competitive Landscape

As per FMI, top players are expected to account for over 25%-35% of global market share in 2021. Key players are focusing on collaboration with e-commerce and local vendors to increase their revenue. Some of the key players are also introducing sustainable and plant-based laundry care products, targeting vegan consumers, to create lucrative revenues.

For instance, In September 2020, Woolite, a subsidiary of Reckitt Benckiser Group PLC, announced the launch of stain remover wipes which is made up of non-toxic ingredients and with eco-friendly packaging effective on all kinds of stain.

Some of the players operating in laundry care market profiled by FMI are Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Amway Corporation, Kao Corporation, S.C. Johnson & Son Inc., LG Household & Health Care Ltd., Golrang Industrial Group, Lion Corporation, Church & Dwight Co., Inc. and Alicorp S.A.A. among others

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Get Valuable Insights on Laundry Care Market

Future Market Insights, in its updated report, presents an exhaustive analysis on the global laundry care market, covering historical demand data and forecast figures for the period between 2021 and 2031. The study divulges compelling insights on growth drivers and market potential in detailed segmentation basis of product type (fabric softeners, laundry detergents, and others), source type (synthetic, organic, and others), form type (powder, cake/block, liquid, others), distribution channel (wholesaler/distributors, supermarket/hypermarket, convenience stores, ecommerce, grocery stores, and others) across seven major regions including North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan.

Laundry Care Market by Category

Product Type:

  • Fabric Softeners
  • Laundry Detergents
  • Others

Distribution Channel:

  • Wholesaler/Distributors
  • Supermarket/Hypermarket
  • Convenience Stores
  • E-Commerce
  • Grocery Stores
  • Others

Source Type:

  • Synthetic
  • Organic
  • Others

Form Type:

  • Powder
  • Cake/Block
  • Liquid
  • Others


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Middle East & Africa
  • Japan

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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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