As per newly released data by Future Market Insights (FMI), the men’s skincare products market is estimated at US$ 13,572.6 Mn in 2022 and is projected to reach US$ 28,344.8 Mn by 2029, at a CAGR of 8.0% from 2014 to 2021. The share of the men’s skincare products market in its parent market (skincare product market) is close to ~8%-11%.
Sales of men’s skincare products are mostly concentrated at shaving products, moisturizers, creams, sunscreen, and cleansers and face wash. Side effects associated with the use of personal care products will however remain the key factors limiting sales of men’s grooming products in the near future.
Manufacturers are focusing on developing novel products to ride on the new trend wave of natural and organic skincare. Manufacturers have also intensified focus on sophisticated product ingredients and packaging for sharper profit margins. The growing demand for anti-aging products and moisturizers will be an important factor driving the market growth.
| Attribute | Details |
| Estimated Men’s Skincare Products Market Size 2022 | US$ 13,572.6 Mn |
| Projected Men’s Skincare Products (2029) Market Size | US$ 28,344.8 Mn |
| Value CAGR (2022-2029) | ~11.1% |
| Men’s Skincare Products Market Top Players Share in 2021. | ~5%-10% |
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Key Takeaways – Men’s Skincare Products Market
- In 2021, ~37% of the world’s skincare products were launched in the U.K., followed by the U.S. with ~25%, and France, close to ~15%.
- Europe will hold significant shares in men’s skincare products market owing to the exceedingly high concentration of beauty & skincare manufacturers in the region.
- East Asia will be a lucrative investment pocket for companies in the men’s skincare products landscape, as the J-beauty and K-beauty cosmetic trends are proliferating in this region at a pace.
- High demand for organic products will be one of the key attributes complementing global men’s skincare products market growth.
- Oily skin issues in men remain the top revenue generator, whereas issues with sensitive skin are hinting at a rapidly emerging category to invest in.
- Online retail would be the significantly profitable sales channel.
The clean beauty movement and microbiome skincare have gained momentum in Europe owing to high product awareness among consumers. These are observed as the latest trends in the skincare industry, which propel the European beauty & personal care market growth. These trends result in the region accounting for the highest revenue share in the market.
Premiumization – The New Trendsetter in Market
Product premiumization has been observed as the latest trend in the men’s skincare products market. Now companies offer natural and organic skincare products with natural extracts in an attractive packaging that comes under the premium category. Globalization and economic growth, especially in developing countries, offer lucrative opportunities for various companies to capitalize on. These companies are resorting to premiumization of their personal care product portfolios to strengthen their market position.
Who is Winning
The report highlights some prominent players in the global men’s skincare products market are Procter & Gamble plc, Beiersdorf AG, Johnson & Johnson Services, Inc., Estee Lauder Companies, L’Oréal S.A, Unilever PLC, Clarins Group, Chattem Inc., Clinique Laboratories, Kiehl’s LLC, Susanne Kaufmann Company, Lancôme Company, Galderma Laboratories, L.P., and Aveda Corporation. Key players are targeting millennials with high spending capability, and are developing premium product ranges endorsed by celebrities.
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Global Men’s Skincare Products Market by Category
By Product Type, Global Men’s Skincare Products Market is segmented as:
- Cleansers & Face Wash
- Moisturizers & Creams
- Serums, Oils, & Treatment
- Shave Care
- Shaving Cream
- Shaving Foam/Gel
- After Shave Lotion
- After Shave Splash/Gel
- After Shave Balm
- Others Shaving Products
- Sunscreen
- Facial Scrubs & Polishes
- Others
By Skin Type, Global Men’s Skincare Products Market is segmented as:
- Oily Skin
- Dry Skin
- Sensitive Skin
- Combination Skin
- Normal Skin
By Price Range, Global Men’s Skincare Products Market is segmented as:
- Economy
- Mid-Range
- Premium
By Source, Global Men’s Skincare Products Market is segmented as:
- Organic
- Conventional
By Sales Channel Global Men’s Skincare Products Market is segmented as:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Discount Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region, Global Men’s Skincare Products Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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