Vegan diets becoming more adaptable and visible, owing to the procreation of social network as a means to share generic information, experiences and discuss different opinions. Marketed by some for professed health benefits such as the diminished risk of heart disease, reduced LDL, blood pressure, diabetes and cancer, vegans are a group of people who strictly follows a vegetarian diet that forbids the consumption of animal products in the diets of population.
With the emergence of social media as a platform to share information, a vegan diet is becoming more visible to the public and could turn up to be more accepted in the health and fitness industry. However, to date, there appears to be a lack of literature that discusses how to manage vegan diets for athletes and sports purposes.
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A shift in demand for meat alternatives, growing vegan population and increased awareness around the benefits of protein-rich diet and proteins has been adding in the increasing demand of Plant-Based or vegan Vitamins and Supplements in recent years.
Some of the examples of Vegan Supplements are Vitamin C, Vitamin D, and Omega 3, iron. Various benefits are associated with Vegan Vitamins and Supplements such as better bio-availability, lower toxicity rates, additional cofactors and co-nutrients, these supplements have natural smell and taste and vegan is growing with a faster pace as a new trend in the market which is expected to push Vegan Vitamins and Supplements.
Stringent and rigid regulation in some of the countries could act as a threat for magnifying the market of Vegan Vitamins and Supplements.
Healthy Lifestyle Leading to the Increasing Demand for the Vegan Vitamins and Supplements Market
Majority of the world’s population is shifting towards eating vegetarian food over animal-based products and skipping an omnivore diet so it is estimated to be an appealing driver for adoption of Vegan Vitamins and Supplements and thus leading towards the growth in Vegan Vitamins and Supplements market. Vegan Vitamins and Supplements are the choice for meat consumers for their dose of protein.
People adopting a vegan diet are expected to adopt Vegan Vitamins and Supplements.
Vegan Vitamins and Supplements have major advantages over its counterpart, synthetic or animal based-supplements, which could be a driver for the majority of the population. There is also a growing demand from the Food and Beverage Industry for Vegan Vitamins and Supplements.
Synthetic supplements are easily available and at a competitive price when compared to Vegan Vitamins and supplements, it is expected to be a restraining factor for Vegan Vitamins and Supplements.
Global Vegan Vitamins and Supplements Market: Market Participants
The market participants in the global Vegan Vitamins and Supplements Market identified across the value chain include
- VegLife, Dupont
- Jarrow Formulas
- VitaminEnergy
- Solgar Inc
- DEVA™
- NOW Foods
- Natrol®
- Vitacost
- Garden of Life
- Pure Encapsulations
- Orgenetics
- Ora Organic
- HTC Health
among the manufacturers of Vegan Vitamins and Supplements across the globe.
Opportunities for the Market Participants in the global Vegan Vitamins and Supplements Market
The rising concerns over the animal or based products and protein, growing vegan population, enriching preference for meat alternatives, propelling demand for healthy and nutritional products has made Vegan Vitamins and Supplements Market popular in various regions of the world.
Rising health consciousness, surging food and beverages industry and booming economy are some of the reasons behind the growth of Vegan Vitamins and Supplements Market in the forecasted period.
Outpouring demand for nutritional and functionally augmented processed food products are driving the growth of the market. Some of the factors like diseases caused due to feeding fortification, and vitamin deficiencies, increased per-capita income and increased health awareness among people, rising incidence of obesity and related diseases is making consumers opt for food and beverages products that are low in fat and rich in minerals, are fueling the Vegan Vitamins and Supplements market growth
Global Vegan Vitamins and Supplements Market: segmentation
On the basis of Form, the global Vegan Vitamins and Supplements Market has been segmented as,
- Powder
- Capsule
On the basis of Form, the global Vegan Vitamins and Supplements Market has been segmented as,
- Vitamin B-12
- Iron
- Omega-3 fatty acids
- Vitamin D
- Vitamin K-2
- Zinc
- Iodine
- Calcium
On the basis of Distribution channel, the global Vegan Vitamins and Supplements Market has been segmented as,
- Hypermarket
- Supermarket
- Mass Merchandisers
- Specialty Stores
- Others
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On the basis of Application, the global Vegan Vitamins and Supplements Market has been segmented as,
- Healthcare Products
- Pharmaceuticals
- Food and Beverages
- Infant Food
- Dairy Products
- Bakery and Confectionery Products
- Beverages
- Others
- Snacks
- Flours
- Breakfast Cereals
- Personal Care Products
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