Women intimate care products are steering into the beauty realm, transitioning from their traditional health and hygiene positioning. Future Market Insights (FMI) in its new publication has predicted the global women intimate care products market to surpass US$ 37 Bn by 2030.

From ubiquitous gels and creams to novel e-products, a plenty of options are now available, expanding the women intimate care products market by manifold. More recently, the shift to organic and greener hygiene care products has made manufacturers realize the true potential of the market.

Therefore in order to strengthen their foothold in the market most companies are seeking certifications from international organizations such as the the USDA, the ICEA, the Soil Association, the BDiH, CosmeBio, Ecocert among others.

Since better access to information has rendered consumers conscientious, there is immense focus on launching plant-based and organic intimate care products. Spurred by these factors, FMI predicts the women intimate care products market to rise at a CAGR of 4% between 2020 and 2030.

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Key Takeaways from the Women Intimate Care Products Market Study

  • East Asia is forecast to exhibit above global average growth rate. Rising awareness about the importance of maintaining menstruation hygiene among women, steered by government initiatives is enabling growth in this region
  • Hair removal segment is estimated to dominate the women intimate care products market among product types with at least 700 bps higher than the next important category
  • Intimate hair washes segment is expected to witness 2 times higher growth than other product types
  • Sales via online sales channel is expected to continue demonstrating impressive growth. FMI projects online sales to rise at nearly 5% CAGR between 2020 and 2030
  • Mid-price range women intimate care products to enjoy higher sales across the world

Innovative Designs and Higher Acceptance are Boosting Liner Sales in Intimate Care Products MarketWith increasing awareness about menstrual and personal hygiene, the women intimate care products market is witnessing higher demand for liners. FMI foresees the sales uptick to continue in response to the rising population of working women.

Women’s inclination towards trying novel and more sustainable products while discarding their conventional counterparts has spurred innovations in panty liners. Besides launching biodegradable versions, manufacturers are innovating liners in different shapes and sizes with portability options, reveals the report.

Besides this, the market is exhibiting ample focus on raw materials used for production. For instance, producers are have launched 100% organic cotton panty liners to reduce impact on nature. Chemical free menstrual products for instance are currently in high demand.

Manufacturers are therefore focusing on launching new products in accordance with the changing need of the customers. This is one of the chief factors driving the women intimate care industry.

A Consolidated MarketSome of the key players operating in the global women intimate care products market are Kao Corporation, The Procter and Gambler Company, Unicharm Corporation, Uniliver PLC and others. These companies are focusing on offering innovative products based on good quality materials to meet the demand for toxic-free intimate care products.

Some of the key players are also prioritizing acquisition and collaborations:

  •  In 2018, The Procter and Gambler Company had acquired Walker & Company Brands, a start-up making health and beauty products for strengthen its company portfolio.
  • In 2019, The Procter and Gambler Company acquired ‘This Is L.’- feminine care brands in the U.S. to gain strengthen its market position.
  • In 2018, Kao Corporation had acquired Washing Systems, LLC to strengthen professional-use products business.

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WOMEN INTIMATE CARE MARKET TAXONOMYThe global women intimate care market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.


  • Intimate Washes
  • Liners
  • Oils
  • Masks
  • Moisturizers & Creams
  • Hair Removal
    • Razors
    • Wax
    • Depilatories
    • Wipes
  • Gels
  • Foams
  • Exfoliants
  • Mousses
  • Mists
  • Sprays
  • E-Products
  • Others

Age Group

  • 12-19 Years
  • 20-25 Years
  • 26-40 Years
  • 41-50 Years
  • 51 and Above


  • Women With Child
  • Women Without Child

Sales Channel

  • Online
  • Offline
    • Hypermarkets/Supermarkets
    • Drug Stores/ Pharmacies
    • Beauty Salons
    • Others (Departmental Stores, Specialty Stores, etc.)


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle-East and Africa

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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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