The demand for energy drinks is significantly increasing with consumers looking for ways of ensuring better health and immunity. There has been a sharp increase in the demand for coffee, dairy juice and other beverages across North America and Europe as consumers stockpile on essential products to sustain them during quarantine period amidst the prevailing COVID-19 crisis.
The global energy drinks market size was valued at USD 68.1 billion in 2021, and is expected to grow at a CAGR of 7.0% to reach USD 98.8 billion by 2032.
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Consumers prefer products that come from natural sources and are vegan, GMO-free, organic, and have other clean label attributes. Their focus on holistic living and wellness is a key factor driving the energy drinks market. Consumers are determined to mark more purposeful choices with their buying power, purchasing with intention of creating positive and valuable experiences, which is supporting the expansion of the market.
It has been found that the consumers are in favour of beverages that contain natural ingredients and added antioxidants, vitamins and minerals. In energy drinks, fruit concentrates are added which offer several health benefits. A rising awareness of this will fuel the demand for energy drinks in the coming years.
Market Segmentation
The global energy drinks market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers –
By Product Type :
- Caffeinated Beverage
- De-caffeinated Beverage
By Format :
- Shots
- powder
- Ready-To-Drink (RTD)
By Flavor :
- Unflavored
- Flavored
- Citrus
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Chocolate
- Others
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By Categories :
- Natural Energy Drink
- Sports Drink
- Non-Alcoholic Beverage
- Functional beverages
- Non-carbonated packaged drinks
By Nature :
- Organic
- Conventional
By Distribution Channel :
- B2B
- B2C
- Store-Based Retailing
- Hypermarkets /Supermarkets
- Convenience Stores
- Mom And Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Region :
- North America
- Latin America
- Europe
- Asia Pacific Excluding Japan
- Japan
- Oceania
- Middle East & Africa
Key Questions Answered in the Report
How much is the current worth of the Energy Drinks market?
Currently, the energy drinks market is worth more than USD 68 bn.
At what CAGR is the market expected to grow?
Energy drinks sales are expected to grow at a CAGR of around ~7% during the period 2022-2032.
How was the performance in the last five years?
In terms of revenue, energy drinks revenue grew at a CAGR of around ~6.7% during 2017-2021.
What is the demand outlook forecast for the market?
The global energy drinks market is forecasted to surpass ~USD 98 bn by the end of 2032.
Who are the top 5 players operating in the market?
Top players in the energy drinks industry are – Red Bull – Red Bull GmbH (Austria), Monster – Monster Beverage Corp (USA), Rockstar – Acquired by PepsiCo (USA), Eastroc Super Drink – Shenzhen Eastroc Beverage Co Ltd (China), and Hi-Tiger – Fujian Dali Food Co Ltd (China)
How are market players reacting to the new developments in the market?
Market players are focusing on new product launches, strong e-commerce sales channels, merger and acquisition strategies, and lucrative sports sponsorships to remain a prominent player in the global market.
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