As per newly released data by Future Market Insights (FMI), the Garment Steamer market is estimated at USD 1.93 billion in 2022 and is projected to reach USD 3.04 billion by 2030, at a CAGR of 6.0% from 2022 to 2030. Share of Garment Steamer market in its parent market (Electric Iron Appliances market) is approximately ~30%-40%.

Attribute Details
Estimated Garment Steamer Market Size 2022 US$ 1.93 Bn
Projected Garment Steamer (2030) Market Size US$ 3.04 Bn
Value CAGR (2022-2030) 6.0%
Garment Steamer Market Top Players Share in 2021. 40%-45%

Consumers are currently enjoying unbridled access to information through digital and offline platforms. Consequently, they are rendered conscious, now more than ever before. Consumer’s purchase decisions often reflect their product knowledge and increasing desire to own technology driven home appliances.

The garment steamer market although not saturated yet is a highly competitive one. Frequent product launches and lower brand loyalty among consumers have compelled market players to maintain a competitive pricing for their products.

FMI observes a higher focus among manufacturers to make their products more user-friendly. They are offering easy operation modes, better convenience in maintenance, and portable and lightweight designs to woo consumers.

Consumer tendency for using products for different purposes has increased. This tendency could hamper growth prospects for the market. However, manufacturers are trying to use this very aspect to their benefit.

An increasing number of them are promoting the multi-purpose uses of garment steamers, which can be used for cloth steaming as well as drying. The inclusion of multiple features will enable the companies to tap into the prevailing trends.

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Key Points Covered in Garment Steamer Market Survey

  • Market estimates and forecast 2015-2030
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Garment Steamer Market and How to Navigate
  • Recommendation on Key Winning Strategies

Garment Steamer Market

Driven by these factors, the global garment steamer market is expected to surpass US$ 1.4 Bn by 2020. FMI offers in-depth analysis of the garment steamer market in its report. Some of the key takeaways from the report are:

  • An increasing number of companies are expected to capitalize on the trend of product premiumization. Targeting mass audiences is not enough for companies to sustain in the competitive market hence they are likely to leverage brand power to uptick sales
  • Online platforms are expected to emerge as highly lucrative sales channels. Consumer inclination towards purchasing online to avail various offers will aid the expansion of the segment
  • Behemoths such as Walmart Inc., Amazon.com, Inc., and others are likely to leverage their online presence as well as venture into offline sales. This could make competition prevailing in the market fiercer
  • The demand in handheld garment steamer segment is expected to surge exponentially. The utility and efficiency of these products with regards to advanced features and easy storage will spur their sales
  • Europe is expected to remain dominant garment steamer market through the course of the report’s forecast period

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Who is winning?

Some of the key players operating in the garment steamer market Koninklijke Philips N.V., Groupe SEB, Panasonic Corporation, Electrolux AB, Jiffy Steamer Company, LLC, Bear Down Brands LLC, Pursteam Company, SALAV USA, MARYANT, INC., Reliable Corporation, Hamilton Beach Brands Holding Company, AICOK, Pro Breeze, Steamfast Company, Stanley Black & Decker, Inc., Conair Corp., Secura Inc., Epica company, LG Electronics, Godrej & Boyce Mfg. Co. Ltd., IFB Industries Ltd., Samsung Electronics, GE Appliances, Midea Group Co., Ltd., Shanghai Flyco Electrical Appliance Co., Ltd., Haier Group Corporation, and among others.

Garment steamer companies are investing in product innovation and technology, expanding their footprints, and launching new products to cater to the growing demand in the market. This will allow companies to increase their brand awareness and will help them gain competitive advantage. The market is therefore witnessing a slew of launches. Some of these are:

  • In 2020, PurSteam launched its newest portable/handheld garment steamer.
  • In 2019, AICOK launched its upright garment steamer, BG525 with adjustable pole from 81.9cm/ 32in to 165cm/ 64.9in.
  • In 2019, Panasonic Corporation launched upright garment steamer, NI-GWE080 with a fabric board for stability of ironing.

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Get Valuable Insights into Garment Steamer Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global garment steamer market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the garment steamer market based on the product type (handheld/portable garment steamer & upright/non-portable garment steamer), power (below 750 watt, 750-1000 watt, 1000-1500 watt, 1500-2500 watt, and 2500 watt & above), water tank capacity (Below 500 ml, 500 ml- 1 litre, 1-2 litre, 2-3 litre, 3-4 litre, and 4 litre & above), material (plastic, anti-lock braking system (ABS), metal, aluminium, stainless steel, cast iron, and ceramic), price range (economy/ mid-range, and premium), end-user (commercial and household), sales channel (direct and indirect) across seven major regions.

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About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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